Jonas Jackel Email & Phone Number

Specialty high-end bike shop offering a well-curated assortment of bikes, soft goods, and other gear, rentals, service, repairs, and custom builds since 2011. As the Founder and CEO I set the vision and direction and lead all aspects of the brand and retail enterprise. Specific responsibilities include:Inception: Launched a new retail enterprise. Moved from vision to implementation, resulting in profitable and sustainable retail and ecommerce businesses. Growth: Moved revenues… Show more Specialty high-end bike shop offering a well-curated assortment of bikes, soft goods, and other gear, rentals, service, repairs, and custom builds since 2011. As the Founder and CEO I set the vision and direction and lead all aspects of the brand and retail enterprise. Specific responsibilities include:Inception: Launched a new retail enterprise. Moved from vision to implementation, resulting in profitable and sustainable retail and ecommerce businesses. Growth: Moved revenues from zero to $1M to $2M in the first few years.Pivoting: Developed and executed new business and revenue plans as needed to identify and address shifting trends in the bicycle industry, the retail landscape, consumer culture, and transportation habits. Branding: Created an online persona and brand-feel to correlate to and promote the in-store Huckleberry experience.Developed logo,website, weblog, newsletter, and other marketing content, resulting in a strong and engaging brand identity. Loyalty: Built a broad loyal customer following through high quality in-store experience, community outreach, customer experience opportunities, and grassroots marketing:Fostering the development of Huck Racing, a team of shop ambassadors competing at local and national gravel race events to build brand awareness of Huck as the go-to retailer for Gravel bikes and related goods. Leveraging Huck Racing to provide customer experience opportunities such as shop rides, and in-store workshops, clinics, for community building, competitive differentiation, and expanding customer loyalty. Using social media platforms to leverage team’s success and involvement with local ride scene to engage and grow social media following, thus allowing broader reach of brand message.Hosting numerous in-store events Ecommerce: Developed an on-brand Shopify web store to reach customers online, capture remote sales, and drive in-store sales. Took an existing website from branding piece to viable Ecommerce. Show less

Volunteered on the member-elected board of directors for this amazing local bicycle-advocacy non-profit organizationLeveraged experience and contacts in the bicycle industry to raise sponsorships and donationsDeveloped and implemented membership-driving programs

Managed personnel and all day-to-day operations with acumen, achieving consistent goals and bonuses. Contributed to the success of a local chain of specialty retail stores, facilitating company growth from 4 to 12 locations.Maintained a fun yet professional workplace environment, developing a high-performing staff with low turn-over and consistent team performance. Grew in-store revenue from $1.7M to $3.8M over tenure as GM