With over 20 years of experience as a creative and multidisciplinary marketing professional, I have a proven track record of brand building and delivering data-driven cross-channel campaigns that boost revenue and retention for global brands.At agencies such as DM9DDB, NBS, Leo Burnett, Havas, and Edelman, I helped global brands like Oi Telecom, Coca-Cola, P&G, and J&J achieve remarkable results and win awards such as El Ojo, Clio, and Webby. I also led disruptive integrated campaigns, including the successful Durex capsule (Reckitt Benckiser), which sold out upon launch.In 2015, I laid the foundations for Netshoes' full-service in-house agency. Strategically integrated with Marketing and Sales stakeholders, we reached our KPIs and gained global recognition with awards for the best case from Facebook (Meta) and the best Black Friday campaign from Google. Additionally, I was invited to judge at the New York Festival and Ad Stars Korea.At Gympass, during the pandemic challenge, I led the global creative task force and brand strategy, integrating in-house and external agencies to launch a new set of holistic well-being digital features, pivoting the business. Our initiatives in growth, CRM, content, and live marketing successfully spread the culture of online workouts in Brazil and the USA, achieving positive results in both B2B and B2C segments.In 2022, at Trinus.Co, I founded a multichannel marketing team oriented toward OKRs, with success metrics shared with business areas. We developed branding, go-to-market, and growth strategies for Finance and Real Estate B2B SaaS, achieving market-share leadership.