Jonas Kühner Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

• Lead all brand initiatives across the Allpfit Group, including Allpfit Home, Allp Supplements, and Allpfit Gym, overseeing operations for up to 100 locations throughout Brazil.
• Oversee strategy, planning, pricing, budgeting, and execution for all aspects of Inbound and Outbound Marketing, Growth, SEM/SEO, Social Media, Creative (In-House and external partnerships), Audiovisual, Press, and PR.
• Direct a high-performing team of 20+ professionals in Marketing, Advertising, and Audiovisual, focusing on branding, full-funnel optimization, and B2B lead generation, with an emphasis on experimentation and conversion.
• Manage end-to-end marketing initiatives across Paid Media, Lifecycle Marketing, Email, Sales pitches, Landing Pages, automation, CTAs/messaging, Social Media Listening, and user-centered experimentation.
• Drive the development of the ideal customer journey, craft the digital product’s value proposition, and strengthen brand positioning.
• Establish OKRs and team dashboards, creating cross-functional KPIs aligned with broader business goals, and build go-to-market and growth strategies for B2B SaaS digital products.

São Paulo, Brazil

Spearheaded marketing and advertising, working with local and global brands to drive strategic campaigns and partnerships.

Brazil

• Responsible for planning, budgeting, and executing strategies for Inbound and Outbound Marketing, Growth, SEM/SEO, Social Media, Creative (In-House and external partners), Audiovisual, Press, and Public Relations.
• Leading a talented team of 20+ Marketing, Advertising, and Audiovisual professionals working on branding, full-funnel optimization, B2B lead generation, and focusing on experimentation and conversion rate optimization.
• Full-stack marketing management: Paid Media, Lifecycle, Email, Sales pitch, Landing pages, automation, CTA/messaging, social media listening, and user-centric experimentation.
• Spearheaded the user(ICP) journey, digital product value proposition, and brand positioning.
• Defined OKRs and team dashboards, and established cross-functional success metrics (KPIs) shared with business areas, developing go-to-market and growth strategies for B2B SaaS digital products.
• The in-house team generated +R$ 1 million in cost savings for advertising and video production in 2023.

Global

• Spearheaded the Marketing Global Creative Network (12 countries) - managing external agencies and a diverse international in-house creative/production unit with a strong focus on Brazil and the USA. Set up three global.
• Defined ways of working and focused on people development, coaching, mentoring, and empowering team members' career development and progression.
• Led a team of 30+ creative and motion professionals delivering assets for experimentation and conversion rate optimization: Acquisition, Monetization, Retention, Freemium/Trial activation and engagement, and Churn.
• Developed global value propositions, brand positioning strategies, and messaging in cross-functional collaboration with regional VPs in Sales, Data, and Product.
• Provided creative resources for full-stack marketing strategies: In-product/app, Paid Media, Lifecycle, Email, Referral, Landing pages, automation, CTA/messaging, and user-centric experimentation.
• Orchestrated the Brand & Comms task force to help Gympass reinvent itself during the COVID-19 pandemic.

São Paulo Area, Brazil

• Joined iD\TBWA to add a creative flavor and video production skills to a successful performance agency, reporting directly to the agency CEO.
• In one year, we generated exponential double-digit growth through new business and expanded client service scope. This was demonstrated in the national Net/Claro merger campaign, the Neutrox Weekend event (social media.
• Charted the project Straight Talk or Papo Reto, GOAT financial education campaign made in Brazil. We created 8x 3-minute long episodes, an innovative media format, broadcasted on the break of Fantástico, one of the.

São Paulo Area, Brazil

• Oversee a team of 20+ Creatives and Strategists, managing cost, utilization, investment, and resource allocations to execute advertising, content, and display media, all integrated.
• Share best practices and provide expert guidance, feedback, and mentoring to creative, production, and performance team members.
• Slashed operational costs 50% improving the process and becoming 40% more productive.
• Won Google Best Black Friday video 2015 / Facebook global case for best practices.

São Paulo Area, Brazil

• Implemented the Brand Experience team, with over 20 ON/OFF creatives and strategists, to serve global and local accounts, covering creation, content, events, employer branding, editorial, and audiovisual.
• Creatively led the activation "Tour do Carinho" for Johnson & Johnson BR, including the largest blood donation campaign in Brazil, which achieved impressive results in earned media and unpaid engagement (+500 million.
• Led the integrated campaign and production for J&J Global for the 2014 FIFA World Cup (film, digital media, and event), which received the Clio Health Bronze Award.
• Was the creative lead for the digital platform and film "Care Inspires Care" for J&J, including global alignment, social listening/monitoring, and insights. Recognized as the second most popular post/video on Facebook.
• Led Branding, UI and UX projects for BRF Global digital products (desktop and mobile sites).
• Coordinated winning pitches and bids for Avanade, General Electric, Bienal do Livro (SABRE Award 2015), Costa do Sauípe Resort, and Colégio Marista.Clients: J&J, GE, HBO, Santander, Avanade, Bienal do Livro, Hyundai.

São Paulo Area, Brazil

• Hired by the CCO to lead a restructuring of the creative team and strengthen integration with strategic clients such as Reckitt Benckiser and Pernod Ricard.
• Led the pitch for Digital Advertising and Activation for the launch of Durex. The campaign exceeded digital presence goals by 166%, brand awareness by 128%, with a 2% increase in market share, and 54% in share of.
• Achieved exceptional results in campaigns for Telecine on Facebook (Avengers, Twilight 2) and for the Mortein brand on YouTube (4 million views, 46% increased campaign profitability, and 86% more traffic to the brand's.
• Led Branding, UI, and UX projects for digital products of GRU Airport (desktop site, mobile site, and app).
• Won pitches for Airwick, Durex, Veja, SBP (Reckitt), Chivas Regal, Teachers (Pernod Ricard), GRU International Airport, and INVEPAR.Clients: Reckitt, Pernod Ricard, Nutella, Telecine, Pizza Hut, GRU Airport, and Accor.

Rio De Janeiro And Sao Paulo

• The campaign for Delvalle generated huge media coverage and won the ABP Bronze award.
• The campaign for Hopi Hari generated a 25% increase in visits and won the El Ojo de Iberoamérica Gold award.
• The product launch campaign for Burn Energy Drink exceeded awareness goals.Clients: Oi Telecom, Coca-Cola (Burn, Delvalle, I9, Powerade), Sulamerica, Takeda(Eparema), Batavo, Suvinil, Galleria Shopping and Andorinha.

• Campaign for Visa Football Club achieve 124% more impressions and +50% CTR.
• Website for Always(P&G) became a global brand case of success.Clients: Visa, Fiat, P&G (Gillette, Duracell, Always), Brasil Telecom, Pirelli, Pharmaton and Philip Morris

Rio De Janeiro, Brazil

Clients: Ponto Frio, Duloren and Esso

Rio De Janeiro, Brazil

Experience as a web designer/dev and animator includes roles at DMN Design (Internship/1998), Imovel-on (Opportunity Bank dot-com business incubator/2000), and Final Boss Games (2003), developing game interfaces and animations in Flash and other platforms.

English - Upper Advanced - Cefr Level C2, English Language, Online Ef Class

Bachelor'S Degree, Data Science

Workshop, Brand Content

Major, Visual Communications

Activities and Societies: Graphic Design intern, workshops Intern for the Ecology Branch at the University, Working for the Catacumba Park.

Professional Technical High School, Advertising/Marketing

Strategic planning was my main role in the final project.