Experienced Media und Marketing expert with a proven track record in driving successful marketing and media strategies. With 20y of experience in the industry, I have consistently delivered impactful results and provided strategic guidance to all my clients.Leveraging my expertise in media planning & strategy, buying, negotiations, pitches, and media buying, I ensure optimal outcomes. Additionally, I play a key role in new business projects, overseeing their successful implementation.I successfully led cross-functional teams and contributed to the development and optimization of products.My expertise in product development and optimization enabled me to drive efficiency and deliver outstanding results.Leading the implementation of attribution modeling’s and conducting comprehensive marketing and media campaign analysis, always contributed to the company's growth and success.Throughout my career, I have been recognized for my ability to develop and track KPIs, analyze market trends, and provide strategic recommendations. I was very successful in managing complex projects, fostering strong relationships with stakeholders, and leveraging data-driven insights to optimize marketing and media efforts.Industry experience in Telko, Retail, Pay-TV, Entertainment, Automotive, Banking, Tourism, FMCGLet's connect and explore how we can drive your organization's growth together