Jonas Schäfer Email and Phone Number

Responsible for sales of air-supported structures in Germany – Providing consulting to sports clubs and commercial operators of sports facilities on infrastructure solutions.

Top-tier guest management for Coca-Cola during the 2024 UEFA European Championship in Munich – Ensured an exceptional guest experience through targeted support and event coordination, maximizing brand engagement and the event experience for VIPs and guests.

Successfully expanded and optimized the product line – Developed a comprehensive and market-oriented padel product line (rackets, shoes, balls, bags, and accessories) with a focus on innovation, sustainability, and appealing design.Established an efficient product development process – Led the product development cycle from design conception through seasonal line development and prototype review to seamless handover to the marketing team.Standardized and optimized product specifications and marketing materials – Approved and refined product specifications, catalogs, packaging, sample collections, promotional activities, and merchandising to ensure market-aligned and compelling presentations.Structured seasonal assortments to align with market needs – Developed assortment plans that met customer demands and consistently executed the brand strategy.Successfully identified and activated growth and innovation potential – Identified and implemented growth opportunities and new product ideas to continuously expand the padel product line.

Strategically developed and optimized the product portfolio for EMEA – Created a market-specific product range tailored to regional requirements, contributing to strengthened market positioning.Drove commercial management and revenue growth – Responsible for pricing strategies, sales forecasts, and sales support to ensure profitable market decisions and foster growth.Key contact for product launches and support – Provided comprehensive product knowledge and reliable coordination of product-related inquiries to support all EMEA markets.Strategic market adjustments through targeted feedback management – Collected and analyzed regional feedback on assortment, distribution, competitors, and consumer trends to make informed, market-specific decisions and ensure successful commercial implementation.

Effective leadership of an international team – Successfully led and coordinated a multinational team across 11 European countries to ensure unified objectives and operational excellence.Successfully implemented global grassroots and marketing strategies in EMEA – Executed international initiatives to strengthen brand presence and promote customer loyalty on a regional level.Close collaboration with headquarters to optimize global strategies – Provided strategic support to Wilson's headquarters in the development and refinement of global grassroots and marketing strategies.Strategically activated and expanded partnerships and sponsorships – Established and maintained strategic partnerships and sponsorship initiatives to increase brand awareness and market presence.Effective support for local teams in product launches and training – Advised and supported regional and local teams in new product launches and the strategic preparation of sales presentations and product training sessions.

Designed a regional commercial strategy aligned with the global brand vision, driving the achievement of sales, market share, distribution, and profitability targets for Apparel & Padel across the region.Optimized product mix and inventory management by collaborating with Demand/Supply Teams, effectively meeting revenue and profitability goals.Successfully implemented strategy through dedicated local sales teams, providing targeted support on seasonal offerings, including product, pricing, and programs.Identified key business drivers and developed actionable plans with KPIs, ensuring consistent realization of growth opportunities.Created a compelling commercial proposition that delivered strong value for both retailers and consumers, strengthening market position.Equipped teams with tools and processes aligned with EMEA portfolio standards, maximizing sales potential and operational efficiency.Monitored and ensured the achievement of commercial and profitability targets within the region, consistently meeting or exceeding planned objectives.

Established transparent reporting and in-depth business analysis – Regularly produced detailed reports and analyses that served as a foundation for strategic decisions and supported business growth.Proactive opportunity analysis and reporting structure optimization – Identified growth opportunities and continuously improved report formats to enhance efficiency and clarity.Provided effective commercial support for all product categories – Delivered comprehensive analytical support across all categories to maximize market success and ensure strategic alignment.

Central product point of contact for internal and external stakeholders – Ensured seamless information flow and a unified understanding of product strategies and details.Efficient coordination of marketing initiatives and sales events – Organized and executed marketing projects as well as sales meetings and events to enhance brand presence and support the sales team.Responsible for product listings and prototype process – Led packaging design and prototyping processes to ensure the highest product standards and provided comprehensive support to the product management team.