Passionate about creating unique sailing experiences, I founded The Sailing Odyssey to share my love for sailing and introduce a new way to travel. Many may not know about sailing holidays or might believe they’re too expensive or require special skills. But that’s not the case! Contact me to start planning your sailing trip with friends and family—in the Mediterranean or the Caribbean—whether with or without a professional skipper. The holiday season is almost here!

The Smart Marina Experience - Falco is a French Blue Economy deep tech company offering an innovative ecosystem of IoT hardware and fully integrated software solutions for Smart marina management. As a leader in the industry’s digital and technological transformation, Falco empowers marinas and private equity-backed marina groups to optimize their operations and enhance their customer experience thanks to data-enabled tools and decision-making.⊚ Assisted in Series A fundraising by onboarding the company's first U.S. investors, contributing to ~% of the funding target.⊚ Presented detailed sales reports and forecasts to senior management, delivering actionable insights for driving business growth and revenue.⊚ Successfully co-onboarded two strategic partners, fostering key commercial and technological collaborations.⊚ Managed the full end-to-end sales life cycle, optimizing processes and increasing sales efficiency.⊚ Oversaw the subsidiary’s P&L, implementing cost-saving measures and achieving financial targets.⊚ Led impactful marketing and communications initiatives, resulting in increased brand visibility and customer engagement.⊚ Provided exceptional customer support and project management, ensuring client satisfaction and successful project delivery.

Co-led Falco’s internationalization strategy in North America, establishing a wholly-owned subsidiary in Boston, MA, and opening the office in Kendall Square (MIT).⊚ Led a self-strategized outbound lead generation strategy involving private and public accounts, employing both top-down (with one decision-maker) and bottom-up (with multiple C-level decision-makers) approaches.⊚ Managed the full end-to-end sales lifecycle, including lead generation, prospecting, deal closing, overseeing delivery, and ensuring customer retention.⊚ Hunting: Averaged 200 cold calls monthly, attended four major industry events yearly, and conducted email campaigns, resulting in 20+ discovery meetings monthly, 4 new pipeline deals, and generating a $2.5M+ deal pipeline. Secured calls with 100% of all U.S. private equity backed groups with C-level executives. Involved high energy, resilience, and the ability to handle rejection.⊚ Farming: Led monthly client calls to provide proactive support, understand evolving client needs, and enhance ongoing services, achieving a 100% client retention rate, an 80% ARR upsell rate, positive client testimonials, and secured 3+ year contracts for long-term revenue stability across the client portfolio.⊚ Secured an 8x increase in ARR sales over 18 months for the U.S. subsidiary, contributing to 34.5% of Falco's total recurring revenue in 2023.⊚ Expanded Falco’s international presence by opening operations in Canada.⊚ Secured Falco’s largest account through our most strategic partner, generating 5x more than our average ARR.

Led Falco’s North American expansion strategy:⊚ Conducted a comprehensive 60+ page macro and micro market analysis, internal company analysis, and relevant internationalization strategy to maximize expansion success.⊚ Identified key prospects, competitors, strategic partners, and stakeholders to facilitate expansion.⊚ Initiated first outreaches.Contributed to Falco’s overall strategy:⊚ Attended monthly executive meetings, collaborating closely with the CEO on North American expansion.⊚ Contributed to shaping the strategic product development roadmap.⊚ Directed the transition of Falco’s existing product and service offerings and marketing focus from licensing to a SaaS and HaaS framework, while also implementing our new pricing strategy.⊚ Co-led the implementation of our CRM system, HubSpot, integrating it with Falco's internal tools such as Jira, Trello, FreshDesk, and Slack, utilized across various teams within the organization.⊚ Co-developed and implemented a commercial sales process.

• Initiated client prospecting for business growth with +30% revenue during COVID-19.• Performed analysis, identified problems and designed solutions for our client’s. Turnover growth (+18%).• Utilized PowerPoint and Excel to create pitch and performance reports for our potential and current clients.• Responsible for performing market research and competitive analysis.• Created, managed and executed marketing campaigns. Resulted in 100% follower growth, 80% brand awareness growth and 5M+ views on our client’s digital communication.