Driving global growth of AAK`s Candles segment by: - Expanding route to market and establish a footprint into Asia Pacific & Latin America. - Drive transition from fossil-based to renewable & sustainable plant-based candle wax.- Maintain the strong performance in Europe/US by developing the customer offering.- Continue developing our approach to relevant brand-owners and support transition.

Responsibility for the strategic growth & retention plan for the Candles segment within Technical Products by further developing the value and solution approach, to facilitate a stronger customer experience. Developing strategic initiatives to strengthen AAK´s positioning within the Candle industry, e.g. extending route to market and establish strong delivery & execution plans of the strategic objectives.

Jonas Svensson Consulting AB is a private company, with multiple areas of business, and a prominent tracker of driving growth & developing performance with sustainable profits.We are active in:• Management Consulting• Business Development• Equity ManagementDuring recent years, I have supported print-industry distributors, across EMEA with access to exclusive brands of print-consumables, such as inks, chemistry & transfer media, through my industry network. In addition we`re also active in consulting projects, primarily through GLG, AlphaSights, GuidePoint & Thirdbridge were I consult on the Print & Packaging industry, but also regular business development projects, were I help smaller companies to establish effective routes for scouting customers. Today, the main focus area is financial equity development.

Responsibility to develop the conceptual service & solution approach within XtraMile and establish a strong strategy on delivery & execution. Support the growth & retention plan by connecting the XtraMile services with a superior product portfolio & our professional expertise, to facilitate a great customer experience. Build a strong Go-to Market plan, including clear value propositions, that will support sales to articulate customer value & deliver on strategic objectives, of the XtraMile concept.

Responsibility for developing new business opportunities by extending route to markets and to establish new global sales channels. In addition ownership of a strategic focus and development of core initiatives in order to strengthen our global market positioning and accelerate business.

Responsibility (incl. P&L) for the business unit of Sheetfed Direct Packaging in EMEA region. Part of Sheetfed Management team - EMEA and reporting to VP Sales Sheetfed. Having a direct team of 13 people across EMEA regions including Key Account Management. Developed strategic initiatives to support vision and long range plan including a differentiated value proposition. Established an effective process for scouting new business and a solid market intelligence for targeted winners.

Responsibility (incl. P&L) for the Nordic business unit of Sheetfed with direct sales and distributors. Having a sales & technical team of 10 people (incl. CS) for direct business and running the dealer management myself. Developed RTM strategies aligning with the direct approach and introduced key-actions to support sales growth, sustainable profitability & market share development. Personal ownership (KAM) for strategic customer groups in the packaging sector within EMEA.

Responsibility for the newly established direct business unit in the Nordic region. Main task was to develop direct business & streamline the dealer network to establish a more sustainable business model. Developed added value selling within the sales team of 2 direct reports & introduced a clear scouting process. Personal ownership for direct key customers and distributor management.

Area sales management for south of Sweden & full responsibility for sales-development & profitability.