I studied BA Film Production & MA Film Direction and spent 7 years working in Film Industry, where I gained a deep understanding of what makes visuals resonate. My experience in Film taught me the ins and outs of visual communication and storytelling, revealing which creative choices work—and which don’t.When I shifted into Digital Marketing, I brought that creative insight into Performance Marketing, where it’s been a game-changer. My background helps me visualize and craft eye-catching, disruptive images that give ad campaigns an edge and help brands connect with their audience in a way that feels authentic and impactful.Leveraging my strong data analysis skills, I analyze campaign performance to uncover insights that drive strategic decisions and optimize results. I thrive on blending creativity with analytical thinking, ensuring that every campaign not only looks great but also delivers measurable outcomes.