Jonas Vienna Email & Phone Number

Schaffhausen, Switzerland

Schaffhausen, Switzerland

St. Gallen

Applied Research Project in Marketing

Genève Et Périphérie

• Orchestrating the launching of new and driving the continuous growth of core products through his experience in product, market, and consumer. Contributing to the brands’ growth and building consumer relationships
• Collecting and analyzing consumer insights, market, and competition strategies to make recommendations to management
• Managing new product launches, maintaining growth on core products, and reinvigorating the existing catalogue
• Proposing and monitoring marketing mix strategies (IMC/360/Digital/Retail) to build integrated and engaging consumer-brand experiences consistent with the brand
• Adapting communication materials (image, digital, point of sale)
• Mobilizing and collaborating with other departments (sales, logistics, education...) and agencies to ensure the success of marketing strategies; meet deadlines

Geneva Area, Switzerland

• Consumer Product Division
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Implement media and promotion plans and ensure implementation of trade marketing plan
• Collect and analyze consumer and market insights and competition strategies to make recommendations to management
• Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)

Geneva Area, Switzerland

• Sustain the project manager in launching products in the Swiss Market: define the price, adapt the international communication materials (i.e TV) and develop specific content for the needs of the local market
• Manage, coordinate and execute big cross category promotions in an independent way: propose a concept, share it with peers and sales, follow up the productions of all materials, analyze results and present them.
• Build an expertise on the Swiss beauty market and the competition doing store checks and sell out analyses to follow up threat and opportunities
• Be the daily contact with internal services (Supply chain, Sales, Finance, category management) and external agencies

Domdidier

• Communication: coordinating the development of communication materials for healthcare professionals, working closely with design, translation and printing agencies
• Analysis: of sales, prices and customers’ complaints; competitor tracking
• Event organization: co-organizing internal launching event
• Education: assisting with training programs (presentations, analysis)
• Digital: supporting brand manager for a content audit of the website (SEO)

Miami/Fort Lauderdale Area

Lausanne Area, Switzerland

Contact with start-ups, appointments with clients, manager of the online platform, sending of personalized e-mails to databases (via MailChimp), Facebook publications

Master, Marketing Management

Exchange Within The Framework Of The University Of St. Gallen

Bachelor Of Science (Bsc) In Management

Marketing, Public Speaking, Spanish

Exchange within the framework of the University of Lausanne

High School Diploma, Bilingual Certificate French - German, Specialisation : Mathematics And Physics

High school thesis : « Le culte publicitaire de la performance : une société de l’augmentation perpétuelle ». Grade : A+

High School Diploma

High school in Duisburg (Germany) for 3 months, within the framework of the bilingual baccalaureate