With over 10 years in the visualization business, I have been creating visualization products used by some of the largest companies and other administrations in the German speaking region – many of which listed in the DAX 30. In my previous work I have been part of the development of extensions for SAP Lumira Designer, SAP SAC, Tableau, Microsoft Excel and Microsoft Power BI. I love to understand the challenges business analysts face in visualizing data, and I dive deep into deconstructing the problems with complicated data structures. I am influenced by the IBCS recommendations for meaningful reports and visualizations, which I believe are a great set of rules to make reporting more understandable. However, I am not following a dogma here. With Innofalls, I strive to offer new capabilities and innovative concepts in the field of visualization. I want to improve interactivity, enable great ways of comparison and provide a new experience when exploring your reports.