- Design och teknik skapar förändring!COO and co-founder, apegroup AB, 2015-currentAs an agency apegroup drives digital transformation through applied innovation and rapid prototyping of digital products and services. The goal is to establish a common ground of understanding amongst all the right stakeholders from a digital product and communication perspective. We believe that clients whom are successful in transforming their organisation and their business model do so by being tangible, not by creating a strategy on a bunch of papers. Humans need to see, feel and reflect on what they are about to do and embark upon. Our outset is always to create a world class digital product combined with an in-product communication that brings true value for any human being that interacts with it.

Established a digital innovation branch where apegroup could explore, develop and launch different digital initiatives that support our core offering of designing, building and communicating with consumers through world class digital products. Amongst solutions are mediating layers that remove the complexity of managing multiple data integration points, campaign frame-works where creative agencies can drive traffic to logged-in services and grow the amount of loyal users over time, sign-up modules for validating and registering new users, modules for dynamic configuration of services over the air, just to mention a few. These are frame-works and modular components that benefit our clients from a quality assurance as well as a cost and time savings perspective. Our goal is to deliver high quality digital products over time, with less support, where the actual end-state is a more fun and inspiring long-term collaboration with between us and our clients

As a mobile first digital agency we helped both local and global brands to drive the adaptation and usage of their smart phone services. Not from an advertising perspective, but rather from the perspective of how we could improve the life of the end consumer. How to extend a brand or a company service and put it in the hand of the individual in the very best of ways. Building as smart, beautiful and efficient as possible, enabling our clients to earn a place on the ”home-screen”. Designing and building true utility services that would have a positive impact on brand perception and grow our clients business.

As a digital production company we supplied retail-chains with in-store video promotion material that was distributed on DVD. As this was a rather painstaking process we quickly realized that we wanted to distribute content over IP. So rather than sending out DVDs we gave different stores URLs to connect to and access their unique video content by themselves. Thus we were one of the earliest digital design and development firms for video-on-demand services and we quickly got to build and deliver our ”Play services” to many of the leading media companies in Northern Europe. When Hutchison Whampoa owned operator 3, whose sole purpose was to deliver video content to their users launched in Scandinavia, we quickly adapted our video services for mobile devices. In the years to come we built up a massive device data-base, geo based/personalized mobile advertising system and mobile store fronts, focusing on the ability to deliver the very best of user experience, for each end every unique user and device. In 2007 we were just about to help Adobe to role out their new mobile client due to our experience both from Flash as a foundation for front-end video distribution, but also since Flash Lite was the most advanced type of advertising media you could use on a high-end mobile device, when the real smart phone revolution came about, the iPhone. We ditched some tens of thousands of development hours and started working as a digital agency, serving clients with tailor made services that was available for 4% of the population but stood for about 96% of the consumption of content and services.

Concept development of electronic street fashion apparel for the mobile industry. Including design of headphones, watches, new types of charging stations and more. Digital design and product development for Mobile Handset Manufacturers such as Sony Ericsson. Among launched products was the Bluetooth Car-100 where we through enablement of new technology added or changed the way we prescribe classic feature sets to a product. In this case we took the world’s most sold radio controlled car, provided by Tomy in Japan, and we removed the actual radio remote and steered the car via Bluetooth directly from a mobile hand-set, changing the way the user expects to interact with the product.

Designed and developed PC peripheral hardware for Global PC Vendors. Held world patent for a new type of computer mouse where we combined new wireless technology and touch sensors in order to improve the end user experience in an unexpected way. Our focus was not the technology in itself but rather how we could improve classical products and take them to a new level by applying and combining new technologies in a great design package.