VAASAN Sweden, a Swedish Bake Off and Crisp bread Company. VAASAN Sweden sells approximately 28000 tonnes annually, and has an annual turnover of approximately SEK 750MSEK (Approx. 85M€), broken down into categories Frozen Breads and Frozen Coffee bread. My main tasks was as à Managing Director is to work with the company’s overall visions, strategies and off course to secure to deliver all KPI´s. In addition to this, I put a lot of time and effort into coaching the management team and… Show more VAASAN Sweden, a Swedish Bake Off and Crisp bread Company. VAASAN Sweden sells approximately 28000 tonnes annually, and has an annual turnover of approximately SEK 750MSEK (Approx. 85M€), broken down into categories Frozen Breads and Frozen Coffee bread. My main tasks was as à Managing Director is to work with the company’s overall visions, strategies and off course to secure to deliver all KPI´s. In addition to this, I put a lot of time and effort into coaching the management team and setting new strategies for the future. The company had a total of some 200 employees. VAASAN had one factory on the Swedish market, manufacturing Bread and Coffee bread. The company works mainly towards the Swedish retailers but they export some products to other countries in the Nordics. The Company Also sale Crisp bread under the name Finn Crisp and Siljansknäcke. Show less

Responsible for the Swedish organization at Kelloggs. The team sells approximately 10000 tonnes annually, and has an annual turnover of approximately SEK 600 million, broken down into categories Flakes and Kelloggs Snacking. My main tasks, in addition to keeping control of the budget, volumes, revenue and OP are client negotiations. In addition to this, I put a lot of my time into coaching the staff and setting new strategies for the future. The team employs a total of 22 persons. The team… Show more Responsible for the Swedish organization at Kelloggs. The team sells approximately 10000 tonnes annually, and has an annual turnover of approximately SEK 600 million, broken down into categories Flakes and Kelloggs Snacking. My main tasks, in addition to keeping control of the budget, volumes, revenue and OP are client negotiations. In addition to this, I put a lot of my time into coaching the staff and setting new strategies for the future. The team employs a total of 22 persons. The team works mainly towards the whole food retailers but also towards parts of the service-trade and foodservice in Sweden. The Business Unit Manager reports to the Sales Director for the Nordic countries and is also included in the Sales Management Team at Kelloggs. The Business Unit Manager has four Key Account Managers, a Field Sales Assistant and a Field Sales Manager who reports directly to the Business Unit Manager. The team is also employs 13 salesmen who also reports directly to the Field Sales Manger. Show less

Customer Business Manger, Kraft Foods AB I worked as head of the service-trade team. The team sells approximately 9000 tones annually, and the annual turnover was approximately 700 million SEK, divided between the brands: Gevalia, Marabou, Estrella, O'boy and Philadelphia. My main tasks, in addition to keeping control over budgeting, volumes, revenue and OP was customer negotiations. In addition to this, I spent a lot of my time coaching the staff, and setting new strategies for the future.… Show more Customer Business Manger, Kraft Foods AB I worked as head of the service-trade team. The team sells approximately 9000 tones annually, and the annual turnover was approximately 700 million SEK, divided between the brands: Gevalia, Marabou, Estrella, O'boy and Philadelphia. My main tasks, in addition to keeping control over budgeting, volumes, revenue and OP was customer negotiations. In addition to this, I spent a lot of my time coaching the staff, and setting new strategies for the future. The team employed a total of 35 people. The team worked mainly towards customers in the service trade, alternative channels, sales in arena areas and border trading but they also worked all the amusement parks in Sweden. The team manager reports to the customer’s director and is also included in the sales management team at Kraft Foods. The team manager has four Key Account Managers who reports directly to him. A sales manager, two area managers, and twenty-six salesmen reports indirectly to the team manager. Show less

As senior account manager I was responsible for all customer contacts within the service trade team. Main activities were: negotiations, customer plans, strategies, book campaigns, creating trade activities, manage the mix management and working with customer profitability. Three Key Account Managers reports directly to the Senior Key Account Manager, SKA reports directly to the Customer Business Manager

As product manager at Statoil (Today Circle K), my main tasks were to manage the range, price, floor plan, space management and negotiation on the different categories: beverages, confectionery, snacks, tobacco and ice cream. The categories together had total sales of SEK 3.7 billion. The Product Manager was responsible for net pricing, retail price, margins and marketing in those categories. The Product Manager reports directly to The Category Managers.

As Key Account Manager for Estrella, I worked mainly towards the service trade, but also towards the food service sector. My main tasks was to visit all the customers within the larger chains of convenience stores and catering and book campaigns, build trade programs, work with space management, category management and sell the new products.

As a salesman at Gevalia, I was responsible for the sales of Gevalia coffee in my district. Through the years I changed districts to improve my knowledge in the field, six months in the north of Sweden, four months in Gothenburg - in order to learn more about the various markets in Sweden. As a coffee-seller you were responsible for the volumes, market shares within your specific area and selling campaigns to ICA stores, Coop stores, and Vi stores. The last five years, I had a district in… Show more As a salesman at Gevalia, I was responsible for the sales of Gevalia coffee in my district. Through the years I changed districts to improve my knowledge in the field, six months in the north of Sweden, four months in Gothenburg - in order to learn more about the various markets in Sweden. As a coffee-seller you were responsible for the volumes, market shares within your specific area and selling campaigns to ICA stores, Coop stores, and Vi stores. The last five years, I had a district in Stockholm. Show less