European Digital Transformation Manager
Helsingborg, Sweden
Acting as a two-way coordinator between European markets and our headquarters (digital marketing team, e-commerce team and technical team), serving the global Nestlé objective of being #1 FMCG in digital.• Collect the digital needs from the European markets in aim for globally developed solutions – moving away from local legacy• Together with markets create and implement an omni-channel approach to CRM – moving from stand-alone websites, apps and solutions to a single ecosystem• Rolling out and coordinating the execution of the European digital, social media and e-commerce roadmap• Providing strategic and operational guidance to the business units in the markets in digital marketing, social media and e-commerce• Identifying and ensuring adoption of best practices as well as connecting markets for knowledge-sharing• Leveraging the strategic partnerships with Google and Facebook