While looking for my next full-time adventure, I am open for helping out on projects in your tech company. - Product Strategy & Vision- Market Research- Go-to-Market Strategy including pricing and packaging- AI & Technology Integration- Product Innovation- Interim CPO / CPTO- New Product Launch, End of Live, Portfolio Lifecycle Audit- Audit your org, processes for Discovery/Delivery and GTM

At Cludo I initially helped the CEO and founders by looking at the company out-side-in and validating their growth wish. Outcome was a list of recommendations and initiatives that together with a new product vision and strategy would serve as a roadmap for delivering on the new goals for the company. This turned into a formal Chief Product Office role where my focus has been:- Leading the development of a new product vision and strategy, resulting in the launch of AI-driven products such as conversational AI chat and generative AI site search.- Steering the strategic product innovation with a much bigger investment in AI.- Setting up a senior product team of 4, including Product Managers, a Product Designer, and a UX researcher.- Delivering strategic initiatives, from prioritization to launch, ensuring continuous feedback and adaptation.OUTCOMES FROM THE ROADMAPAllowing website visitors to interact in a conversation and find what they are looking for by asking questions and getting AI-generated answers back, as well as asking deeper and deeper follow-up questions.https://www.cludo.com/ai-chatTransforming the traditional search results page into a combination of list results while also giving an AI-generated summary of the results. https://www.cludo.com/ai-summaryTurning analytics into insights and providing AI-powered actionable recommendations to users with ways to improve and optimize their implementation.https://www.cludo.com/actionable-recommendationsProviding a low-code search experience builder to simplify implementation and reduce implementation time and cost.https://www.cludo.com/experience-builderGetting a development experience off the ground and providing developers with a comprehensive React library that makes controlling search events and search UI rendering as easy as possible.https://react.cludo.com/?path=/docs/overview-getting-started--docs

The CPO role in Efficy was introduced post acquisition of APSIS. I was responsible for the global product strategy across the entire product portfolio. I managed an international team across Europe with a total of 10 team members from Product Managers, Technical Writers, and Product Designers (UI/UX).

As the Chief Product Officer at APSIS, I spearheaded the creation of APSIS One, a unified, event-driven marketing platform designed to handle both real-time and bulk campaigns. This role required close collaboration with cross-functional teams, including product management, design, and engineering, as well as strategic partnerships with customers and stakeholders. I led the product's transformation following APSIS' acquisition of Innometrics (CDP), directing a strategic investment that amplified product innovation and helped scale the platform's reach to thousands of users within the first year.- Exit: Key member of the C-level team that successfully negotiated the sale of APSIS to Efficy in mid-2021, securing a favorable outcome for stakeholders.- Led Product Innovation & Vision: Drove the strategic direction for APSIS One, positioning the platform as a market leader in data-driven marketing automation.- Cross-functional Leadership: Managed a team of over 300, including product managers, designers, and engineers, fostering a culture of collaboration and agility.- Customer Growth & Expansion: Helped scale the customer base by 300% within a year, expanding from hundreds to thousands of customers.- Acquisition Integration: Oversaw the successful integration of Innometrics, turning APSIS into a fully-fledged data-driven marketing company.- AI & Real-time Technology: Directed efforts to incorporate advanced AI features into the platform, enhancing real-time customer data management and marketing capabilities.

In this role, I managed the full product lifecycle for APSIS, from initial concept to successful launch, helping transition the company from an email marketing focus to a data-driven marketing powerhouse. Using agile methodologies, I led market research and collaborated closely with the design and engineering teams to prioritize and implement user-friendly features.- Market Research & Strategy: Conducted in-depth research to identify key market trends and customer needs, translating them into actionable product strategies.- Agile Leadership: Implemented agile processes across product teams, ensuring rapid iteration and delivery of high-impact features.- User-centered Development: Focused on usability and efficiency, driving the development of new features that improved customer experience and product performance.

Email marketing & marketing automation SaaS software Joining APSIS, a much bigger company owned by a Norwegian private equity fund, to contribute to its transition from an email-focused company into a comprehensive data-driven marketing platform. Focused on expanding the product’s scalability and increasing its competitive edge.- Managed the development and rollout of an all-in-one marketing platform, significantly increasing the company's ability to handle large-scale data and automation needs.- Spearheaded new user-facing features and design improvements, prioritizing usability and efficiency, which improved customer satisfaction and adoption rates.- Collaborated cross-functionally to ensure the product aligned with market needs, driving increased market penetration and customer base growth.

Email marketing & marketing automation SaaS software As one of the first employees of the revived Globase, contributed significantly to its recovery and growth as one of Denmark’s leading email marketing service providers.Key Accomplishments:- Led the product development of a cutting-edge email marketing platform, growing the product from inception to a mature offering, widely adopted by major Danish brands.- Expanded the customer base from a few initial users to a robust, well-established client portfolio, including major companies like A.P. Møller - Mærsk, Vestas, and Lego.- Implemented market trend analysis and client feedback processes, ensuring that the platform consistently met evolving business and marketing needs.- Managed the entire product lifecycle, driving continuous improvements and delivering features that enhanced user experience and client engagement.Outcome: Grew the platform into a healthy and profitable business, overcoming multiple challenges while scaling up operations and serving 100+ enterprise clients.