1. Lead Digital Marketing Efforts: Oversee all digital marketing initiatives, including performance marketing, social media management, digital analytics, and content marketing, with a strong focus on financial education. Manage paid, owned, and earned media to maximize brand visibility and engagement.2. Strategic Direct-to-Client Communications: Deliver innovative, data-driven marketing CRM strategies to ensure relevant and impactful direct-to-client communications, enhancing customer engagement and loyalty.3. Experience Design Advocacy: Drive the adoption of design thinking and experience design principles across the digital product development cycle. Champion the development and implementation of Metrobank's omnichannel strategy and roadmap, ensuring seamless customer experiences across all touchpoints.4. Business Transformation Leadership: Play a pivotal role in driving business transformation through the integration and innovation of digital strategies and technologies. Focus on enhancing customer touchpoints to provide a cohesive and engaging digital experience.

1. Led Strategic Execution of Digital Marketing:* Upgraded the brand website with a mobile-optimized, modern design and cloud-hosted content management system, enhancing reliability and user experience.* Implemented strategic marketing campaigns across digital channels (Google, Facebook, Instagram, YouTube), significantly increasing customer engagement and acquisition through optimized digital advertising and CRM.2. Established Social Media Management as a Center of Excellence:* Organized and trained a dedicated social media team, established branding standards, and implemented monitoring tools, enhancing the Bank’s social media presence and customer responsiveness.* Updated the social media policy to ensure compliance, governance, and risk management, strengthening the Bank’s brand and reputation.* Standardized the use of Workplace from Facebook for internal communication, promoting positive employee engagement.3. Set Up and Led User Experience Design:* Managed the Omnichannel Experience Design team, providing UX/UI and digital product development for the Bank's products and channels.* Helped developed the Bank's Design Framework, setting standards and best practices for customer journeys, service designs, and user interface designs across digital channels.

Responsible for teaching various subjects on digital marketing, particularly on topics like online community management, social media strategy, social media analytics, social media customer care and social media crisis management. Includes development of teaching materials and presentations and sharing of relevant, up-to-date case studies, insights and key takeaways.

Responsible for teaching various subjects on digital marketing, particularly on topics like digital and social media strategy, social media analytics, social media customer care and social media crisis management. Includes development of presentations and sharing of relevant, up-to-date case studies, insights and key takeaways.

Oversee all sales and business development efforts of Appier's A.I. marketing technology solutions in the Philippines.

Lead all digital marketing efforts of BPI, covering paid, owned and earned media and includes initiatives and programs on social media, mobile, analytics and digital marketing technology. The role collaborated closely with Integrated Brand Marketing, Content and Communications, Electronic Channels and provided governance to other business units with digital marketing requirements.

Co-founded a social media marketing start-up that provides social media strategy development and implementation, social media monitoring and analytics reporting, community management and social media customer care to clients. Successfully exited and got acquired by AdSpark Inc., a wholly-owned subsidiary of Globe Telecom Inc.Responsible for building and managing a young and dynamic team, spearhead new business targeting and acquisition, and drive and deliver revenue growth and optimum profitability for the company.

Responsible for the overall growth and management of The Loop Digital Marketing, a strategic full-service digital marketing agency that specializes in digital strategy and creatives. Build and retain a high caliber and motivated team.Spearhead new business activity and develop and maintain strong relationships with clients. Drive and deliver revenue growth and optimum profitability for the company.

Responsible for the setup and overall management of operations in the Philippines for ThoughtBuzz, a regional social media monitoring and intelligence company.Develop and implement the strategy and go-to-market plan covering marketing, PR and sales for ThoughtBuzz’s social media monitoring and analytics services to the Philippines. Build and manage a high performing team of business development executives and social media analysts focused on growing the social media analytics market in the Philippines.Work closely with existing clients from various industries and provide insights, recommendations and advice on three main areas of social media: monitoring and analytics, content marketing and crisis management.

Lead efforts to grow and deepen engagement of Yahoo!’s communities in Southeast Asia. This included strategy development and implementation of community management across different products and business units and managing a team of community managers in Singapore, Indonesia, Vietnam and the Philippines to provide social media and community management support across the region.Spearhead collaboration with key business units within the company, primarily Product Management, Product Marketing, and Customer Care to ensure all efforts are aligned to drive engagement and growth of our communities.Managed community management support for key business units like Editorial, Sales, Marketing and PR to successfully identify opportunities and implement community and social media strategies for internal stakeholders and clients.

Conceptualized and managed the community and social media component of the successful and award-winning “Purple Hunt” brand engagement marketing campaign of Yahoo! in the Philippines. This included the creative use of Yahoo! Answers, Flickr and Yahoo! Groups and Facebook and Twitter to create a viral effect for the campaign and to further engage Yahoo! users. The “Purple Hunt” campaign eventually won a Gold, Silver and Bronze awards from the Asia Interactive Awards 2009. Lead online and offline efforts to drive the engagement and growth of Yahoo! Answers, Yahoo! Groups, and Flickr in the Philippines, establishing positive relationships with power users, successfully co-organizing and supporting community-driven events and collaborating with marketing to increase market share and usage of all community-based services in the country.Successfully identified opportunities and launched campaigns with sales for clients who wanted an engagement campaign with our communities. Collaborated with product managers and customer care to evaluate user feedback and identify opportunities to continuously improve community services.

Successfully launched Kaban Web and E-commerce Solutions, Yehey! 's SME web development arm and online payment gateway service. Lead its conceptualization, product development and overall business strategy, sales and marketing, and financial performance.Pioneered community management and social media strategy in the company by establishing positive relationships with top bloggers in the country and helping organize blogger events for Yehey! and its clients.Spearheaded the conceptualization, product development and launch of a Filipino question and answer knowledge-sharing service for Yehey! called PinoyHenyo.com.

Conceptualized and developed new SMS content services that were launched in two of the country’s major telecommunications companies, Smart Communications and Globe Telecom.Assisted in the management of mobile content development, working with a team of writers/researchers, artists and audio engineers and ensuring SMS, MMS and audio content are delivered on time.Participated in negotiating for branded content, identifying the right content and right partners to bring more compelling and relevant content for Smart and Globe mobile subscribers.

Managed and revamped the company’s e-business initiatives, particularly an optimized website that’s more informative and consumer-friendly.Lead the conceptualization and development of corporate communications and marketing materials, specifically the content and design for posters, brochures, newspaper ads, billboards and all materials and the booth for a major tradeshow.

Managed EYP.PH’s marketing efforts for the Buyer Community. This included negotiating for co-branding and content partnerships with other companies. Conceptualized, developed and launched online and offline marketing programs for the consumer market of the company.

Managed the corporate communications initiatives of the non-profit organization, ensuring that all its charitable activities in the Philippines are captured in stories that were later communicated to stakeholders in the country and the United States.Lead the conceptualization and development of the creatives and articles in corporate communication materials, specifically, brochures, posters, and newsletters.

Played a key part in the conception, development and management of Yehey!’s e-commerce initiatives (Yehey! e-checks, Yehey! Hotels and PayPlus). Took part in brand conceptualization, negotiation for key partnerships and customer relations and marketing initiatives.Successfully launched and managed Yehey!’s Lifestyle channel. Participated in brand conceptualization, negotiated for co-branding and content partnerships and conceptualized and launched advertising campaigns for clients. Was responsible for the channel’s back-end operations, marketing initiatives, and channel metric growth and profitability.Took part in managing and growing Yehey!’s community channel, Club Yehey!. Moderated the forums and participated in activities to keep the users engaged and active.