* Organize and facilitate the development, alignment and maintenance of project timelines and scope.* Coordinate with internal teams to ensure proper prioritization of project requests.* Jump in and support requirements definition / flow charting / SOP documentation.* Work with cross functional teams to manage day-to-day actions, decisions, and dependencies across multiple projects simultaneously.* Clear obstacles, align scope, dependencies, action items, and due dates across teams and organizations.* Ensure a good relationship between cross functional teams* Communicate scope and schedule status, so that stakeholders are engaged and kept “in-the-know”.* Plan & Enhance: Gather requirements for business processes and determine ways to optimize and improve system setup, workflows, and functionality to meet business needs* Training & Adoption: Promote adoption and best practices on new feature launches

Primary clients: Microsoft, Google, Lego, Disney, Mattel, Hasbro, MGA- Responsible for significant digital ad spend that runs on walmart.com (display, as well as sponsored products/search) and in-store. We also run media through programmatic offsite, social(Facebook, Instagram, and Pinterest). Our efforts yield significant returns (ROAS) for our advertisers.- Ownership of the execution, recognition and delivery of the revenue closed by the sales team- Strategic planning and execution of digital campaigns and provide insights on its performance. - Secure client specific requirements are met and provide expertise in optimization strategies- Ensure accurate campaign implementation, pacing, and ROAS performance- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch- Troubleshoot issues on all pre-production and live campaigns- Involved with new product roll-outs and betas including TV Wall, In-market audiences, Sponsored Products API, Display self-serve, Brand affinity audiences.- Contributes to cross-functional team events and committees including learning management software development and implementation, new product introductions and betas, and culture/morale efforts.

Account Manager of 10-15 accounts with $7.5-10M revenue:- The primary point of contact for all customer account management matters. I took complex problems and solutions and structured it in a way that it is easy for the customer and the team to understand. My thoughtful and dedicated intervention in several accounts, changes their status from being at risk, to remain with the company.- Ensured that advertisers achieved the highest possible fill-rates and revenues by making optimizations to networks and individual ad units- Worked closely with the sales team to introduce additional products to clients- Led the task-resolving process to eliminate problems with ad monetization and improve performance- Bridged the divide between the app publishers in the Americas and the product team in Eastern Europe- Managed new product introductions by formalizing product requirements into actionable goals for the development team- Validated that the appropriate bidding technology was enabled for the client’s apps and reviewed the advertisement set- Responsible for creating reports and sharing findings with the clients. - Provided customer feedback on ad-tech setup, ad logic, and overall layout of the appRecommended improvements had the following results:Added one ad placement - tripled ad revenue while maintaining the user experience Enabled additional networks and banner fill-rate increased to 98% (19%). At the same time, the eCPM quadrupled. Updated ad logic and networks and the native fill-rate increased to 90% (10%). The eCPM improved by 20x

Okta and Amazon Web Services accounts (Budget: $10-15M)- Responsible for strategizing, planning, executing, reporting, and optimizing all client campaigns (Brand and performance advertising) Campaign examples: Identity (Brand), Oktane conference (Brand), and Always-on developer (Direct response)Tactics: lead generation, print, social, out-of-home, programmatic, native, video, display, search, and publisher directPlatforms: Facebook, Instagram, Google Adwords, LinkedIn, Reddit, Dstillery, Mediamath, Tripplelift, Quantcast, Outbrain, Teads, Rocketfuel, Capterra, Integral (IAS), Taboola, G2crowd, Outbrain- Accountable for evaluating new initiatives and vendors based on client and agency needs. - Spearheaded the QA of campaigns, placements, and data visualization tool - Datorama- Accountable for media plan changes which needed to be executed quickly and with accuracy- Coordinated a cross-functional team (media, programmatic, social, and search team members) - Headed training of media account associates- Orchestrated strong relationships within the media community and negotiate competitive rates and make-goods- Monitored, analyzed and reported on campaign performance on a weekly, monthly, and quarterly basis,- Delivered proactive optimization recommendations to clients

Assistant Media Planner on Microsoft Azure and Mobile App Development. Budget: $10-$15M - Assisted with strategy, planning, execution and optimization of all branding and performance advertising campaigns- Developed target personas and customer profiles and identified desirable partners using 3rd party research tools like Comscore and Telmar - Researched and kept up-to-date on new media parties, industry trends, and new technologies

Managed the Genesys Slideshare channel:- Increased the number of followers by 20% in less than one month.- Turned it into a significant contributor of leads in less than one month.- Devised paid and organic social promotional strategies that drove thousands of click-throughs in days.- Led a MCL to MQL audit which identified why leads weren’t flowing into nurture.- Created a coffee table marketing book – The Small Book of Big Ideas; a giveaway for C-level executives.- Nurture email setup in Marketo and Salesforce.- Managed website landing page setup for new content and on-demand webinars using Marketo, Salesforce, and Expression Engine (CMS). - Executed organic social campaigns for webinars and new content.- Led effort on how to make webinars more engaging.

Responsible for all Konica Minolta sales in Marin and Sonoma counties and managed all accounts (130+).- Managed the implementation of solutions in small to medium-sized enterprises from initial contact through installation. Solutions included hardware, software, and services.- Exceeded year-to-date sales quota and ended up at 114% with $250,000 in sales. - Interacted daily with CEOs, CFOs, and owners.- Analyzed organizations for inefficiencies and unnecessary costs.

- Responsible for managing a team of 8+ for the buildup of the environment for Genesys’ online, virtual, partner summits for the APAC and LATAM regions.- Coordinated the roll-out of Genesys’ new Lead Generation process by managing the training plan and project implementation schedule.- Ran and analyzed email nurture campaign reports by using Silverpop Engage.- Performed lead admin task such as qualifying, researching, and assigning new leads to the right person.- Performed partner-marketing audits and report the results.- Collected research and analyze the competitive environment.

- Tasked with managing an annual event with 25 business professionals and 200 students attending. - Contributed to the recruitment of business professionals, the organization of the event and the MC position - Responsible for marketing the event to other students and making it a success

I have been elected by my peers to be their VP of Professional Development. - Responsible for developing and enhancing the professional skills of the members of my fraternity. - Generating creative solutions for different events such as community service, fundraising, and professional events and company tours. - Placed members of my fraternity in companies as interns.