- Presentation of results and insights from AMBEV Brazil’s digital media campaigns- Preparation, analysis, and updating of dashboards and databases for daily monitoring of on and off-campaign outcomes- Using different platforms to extract data and create multiple reports, supporting other teams in relation to media data and their reports

- Gathering data, updating, and analyzing (pre-click and post-click digital metrics) the results of campaigns in Digital for SANOFI Brazil;- Creation and maintenance of dashboards via Looker Studio for weekly/monthly monitoring that educated and informed management and partners on key metrics and performance measures;- Use of different platforms for data extraction and creation of multiple reports, supporting other teams concerning media data and its reports;- Developing automatic frameworks for a series of reports, thus reducing time in general for all teams involved;- Creation of reports and case studies for potential opportunities with the Google team.Client: Sanofi Brazil (11 umbrella brands)Tools and Software: Looker Studio, Google Analytics, Google Ads, DV360 (DBM), Facebook Business, Twitter Ads, DCM, TikTok Ads, Amazon Ads (DSP e Sponsored Display), IAS

- Setting up of indicators, analysis, and interpretation of data with a focus on insights and maintenance of management reports (data collection for presentation to company executives) for multi-segment clients;- Identification of potential business crises (root-cause analysis, KPI setting, and dashboarding);- Designing pattern-oriented studies and market trend analysis to assist the new business and the innovation teamClients: McDonald's Brazil, TIM Brazil (2 umbrella brands), PepsiCo Brazil (7 umbrella brands), Nestlé Brazil, NIVEA (3 umbrella brands), and Whirlpool Brazil (5 umbrella brands), among others.Tools and Software: Microsoft Power BI, Sprinklr, Social CRM.