Partner at Digital New Agency, overseeing the management of teams, client relationships, and overall agency growth. Responsible for driving strategic development, fostering client partnerships, and ensuring sustainable business growth.

I was responsible for spearheading the company's entry into the Nordic market, promoting and driving adoption of the brand safety product (vCE). Additionally, I led efforts to establish Comscore's currency as a key tool for planning and strategy in digital advertising.Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. My role was to evangelize the use of the products Vce for a brand safe environment and making sure that every impression counts.

Gravity4 is the world’s first modern-day marketing cloud integrated on one platform. Automation, Simplicity, and Design have been core ingredients in all of the technology within the Gravity4 Marketing Cloud.From day one, the Company’s goal has been to simplify marketing by humanizing the fundamental components behind it. Gravity4 offers a full suite of enterprise applications to aggregate social, web, email, mobile, CRM, search, and location data in real-time for free. This offering allows marketers to save millions of dollars annually and enhance automation across all digital consumer touch-points.Gravity4 is a global software-advertising company headquartered in San Francisco, CA with offices in the US, Bermuda, Ireland, Brazil, Denmark, Turkey, Canada, Australia, Columbia, Sweden, Norway, Spain, and Finland.Make Your Brand Limitless.™

Oversaw the Swedish office with full responsibility for driving growth, leading sales and account management teams, and deepening strategic client relationships. Focused on cultivating long-term partnerships through tailored solutions and proactive engagement, while driving business development and leading teams to achieve market expansion and organizational objectives.

Led Adform's expansion into the Nordic region, establishing offices in Helsinki and Oslo. Managed a team of Sales Executives, driving growth by providing agencies with a comprehensive full-stack adtech solution. Focused on strategic market development and enhancing service offerings across the region.Adform is an independent and open full stack ad tech platform servicing media agencies, trading desks, brands and publishers globally while providing a unified, data-driven ecosystem.Adform’s services include demand and supply side platforms as well as automated guaranteed, ad server, data management platform and private marketplace. To bridge the gap between creative, data and trading, Adform provides a robust creative suite.Established in Copenhagen in 2002, Adform now has 16 global offices and employs more than 700 people.

Managed key media agencies and their clients in Sweden, with a primary focus on GroupM agencies. Held full responsibility for client relationships and financial outcomes. Microsoft Advertising, one of the largest digital media companies in Sweden, enabled a solution-based sales approach, providing strategic and tactical marketing advice to key clients. The role focused on identifying opportunities and fostering long-term partnerships to drive sustained business growth.