Diversification as a growth strategy cannot be referred to as 'an easy path', but it is most certainly 'an educational path'. Market cultivation, -development, curiosity, and lots of energy – that might be the headline for my employment as Key Account since I joined the company right before product launch in December, 2020'. Being a part of startup business enables the privilege of working a great combination of hard-, and soft skills like:- Business understanding, - development - Development of a Go-To-Market strategy- Development of sales strategy- Cold canvassing- Development of international sales material (e.g., product catalogue, trade show presentations, business cards etc.), and the company’s graphical design- User driven innovation, co-creation, LEAN, and project management- Dissemination of a complex, technical product (disinfection robot)- Hybrid (decentralised) workflow- Readiness for change- Emotional intelligence - Social intelligence- Facilitating a flexible, and creative workflowIt furthermore enables great opportunity for influence, lots of involvement, responsibility, and taking part in strategic planning – all of which I enjoy to the fullest. The aforementioned - combined with a mentality for continuous learning, fail n’ error, passion for people, and the courage for taking on challenges outside of my comfort zone - is a testimony of joy, and being goal-orientated.