WASHOLOGI offer credible and personal products based on healthy values, quality and sustainability. A nisched washing concept with detergents, linen water and fabric softeners representing a modern and caring thinking for you clothes. www.washologi.se

My role was to develop a partner model for Dun & Bradstreet (Bisnode) in Sweden. Building and executing a strategic initiative to develop our business and go-to-market model. It means that I have defined and set up a program for recruiting partners to engage in our market and sales processes. The solutions we deliver, help our customers to develop their marketing, sales and business intelligence processes with data and analyses. A typical business case involves customer CRM, ERP and MDM systems and have impact on sales and marketing effectiveness, business analytics, governance and strategy.

Biosensor Applications is a Swedish R&D and manufacturing company of a unique detector. My objective as Marketing director was to create and execute the marketing plan, complete product development and launch products internationally.Core Responsibility / Achievementso Recruited and renew distribution in Turkey, Estonia, Lithuania, India, China, Indonesia, the Netherlands and UK o Developed processes, responsibilities and KPIs for marketing and saleso Relaunched brand and web communication o Improved product communication and documentationo Managed certification activities for airport security approval

PHASEIN (today acquired by Masimo) was a start-up company developing analysis instruments for medical gas detection. I was employed to launch new products and develop its global sales and distribution network. In four years the sales grew from 0 to more than 3 million Euros. Core Responsibility / Achievementso Grew sales from 0 to +3 million Euroo Established a global distribution network for PHASEIN productso Responsible for our marketing and sales in US, Europe, Scandinavia as well as parts of the Middle East and Africao Co-travelled with distributors to meet with customers and ensure product knowledge, sales performance and brand presence in exhibitions and meetingso Identified and researched a new clinical application for our productso Initiated medical studies to explore clinical use of our productso Ensured product regulatory compliance according to EU, FDA, UAE and otherso Built a network of professors at university hospitals to be brand ambassadors

Cederroth is a Swedish FMCG company who manufacture and market cosmetics, first aid and beauty products. My role was to re-launch and strengthened the trade position of a skin and hair care brand. It included consumer insight analytics, development of product range and improved market communication. I held the P&L responsibility and managed procurement of market analysis and media advertisement. My role was also to control the manufacturing forecast, cost of goods and pricing strategy. Core Responsibility / Achievementso Turn-around of brand perception and retail position in most markets. o Grew sales in Poland with more than 400% o Initiated and implemented an information sharing IT platform for Cederroth’s international business.

O2 Interactive was an online marketing agency with 20 employees focused on developing web-, online- and print communication. I worked in several positions but mainly as production and sales manager with 7 employees in my team. Core Responsibility / Achievements• Member of the management team.• Leader of the creative department 7 employees• Key Account for Microsoft and other customers• Reported to CEO

Core Responsibility / Achievements• Worked as a consultant in the Nordic online marketing team• Managed Microsoft's online communication channels for product launches and target groups.• Campaign planning• Negotiate with vendors • Source new campaigns

Core Responsibility / Achievements• Project Manager • Event Coordinator and Planner• Market Campaign planning• Negotiate with Advertisement and Media Agencies

Different marketing projects and work as online editor at Torget.se. A variety of assignments focused to develop the concept and web site traffic growth.