DNA Wines is a contemporary and dynamic importing company that specializes in off-trade sales through Systembolaget's diverse assortments. We take pride in representing producers who truly embody their unique DNA.

In charge of the Fine Wine assortment performance and structure. During the period implemented major restructuring for the internal process for purchasing of the fine wine assortment. Stretching through the value chain from selection, allocations of volumes, all the way out to presentation in flagship stores.

Head of all beverage purchasing for the five star hotel and "grand old lady" of all Hotels in Sweden. Covering all finance aspects, stock control, internal education of staff and wine lists for the five outlets within the Hotel.

One of a great set of lecturer that set the curriculum for the best Sommelier Course in the country. Head of tasting method, wine making and NZ&Aussie