Jonas Sommer Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

work directly with clients, client's agencies, and internal sister agencies, within many aspects of Data & Analytics. this includes: Web/App analytics, Data Management, ETL, Data visualisation and consultancy within scalability and how to manage large rollouts of these areas

London, United Kingdom

My role was to build the analytics capability and team in Omnicom Media Group ensuring all agencies had a strong offering within: web/app analytics as well as data visualisation

London, United Kingdom

Leading the full Data and analytics capabilities in iProspect London. This included managing around 20 people across four areas: Analytics, CRO, Data viz and Attribution. Focused on ensuring highest level of quality in the data and analytics teams, while spending much of my time on mangement and new business, while balancing this with doing hands-on analytics and data visualisation

London, United Kingdom

Started leading the Data visualisation team, growing the team (in revenue and team size) by three fold. going from a team of 3 to 9. I focused my attention, in advanced dashboard building, more solid ETL processes, better QA and roll out processes that was easier scalable. after a while I took over three additional teams, leading the full Data and analytics capabilities in iProspect London. This included managing around 20 people across four areas: Analytics, CRO, Data viz and Attribution

Apac

Managing a team of 6 analysts and data scientists, to deliver analytics and dash-boarding solutions for regional clients in APAC. Our product portfolio consisted of: - Media and analytics Dashboards- Digital analytics (tagging, cleanup, insights and optimisation)- conversion optimisation projects - Attribution omdelingMy primary attention, was in building out the product portfolio, working with clients and our markets to deliver automated dashboards and ETL processes considered best-in-class and nurturing the performance and good vibes within the team

Singapore

Work with data vizualisation and analytics for a variety of local, Regional (APAC) and global clients inside the DAN network. my efforts are concentrated around:- Managing the team to ensure consistent level of our services- Creating actionable dashboard- Analyzing media data to obtain actionable insights and improve clients media allocation and online content.- Implementing data driven attribution models for clients- Implementing and improving web analytics tracking on clients websites- Training and supporting our markets across the globe in data visualisation and data structure- Also training and supporting the APAC markets in Analytics products

Iprospect Danmark

Worked as a Web Analyst and Conversion Rate Optimizer.Highly experienced in working with:Web analysis - through tools like Google Analytics, SiteCatalyst and NetminersWeb analytics implementation - Google Analytics and Google Tag managerA/B testing/multivariate testing - using tools like Google Content experiments, Optimizely and Visual Website OptimizerHeuristic optimizationQualitative User Testing

Worked as an analyst, responsible for analyzing the performance of the company's main products and created weekly reports and analyses to top management.Furthermore analyzed customer satisfaction and calculated customer return on investment

Primarily worked with market analysis and measuring the effectiveness of marketing. Furthermore I was responsible for the daily operation of web analytics in the company, which required daily use of Google Analytics and Netminers Analytics.

studied business administration, marketing and market research

Cand. Merc., Economics & Marketing

Education record