Why a design leader is important:Head of design is a vital role in organisations today. One thing is the obvious, creativity and design needs direction, a team of designers need to move in the same direction, to think about the brand in the same way, to apply the same rules to their design and it is vital to have someone who can sign off on the things that are created and provide leadership to the wider team as well as acting as a communication link with top management and other teams. The role is vital for cost saving and business optimisation. Tools are expensive and ever evolving, some a much needed some have become a waste of time or money, most of the time it depends on the goals of the organisation and often there are many choices for similar outcomes, lately, AI tools, UI design system tools and 3D rendering tools have been some of the industry changing tools to be on top of, some of them completely free, some of them expansive. Coaching and culture is an important factor, designers thrive with freedom and positive coaching, but they need restrictions and often find briefs frustratingly simple and lacking information, the Head of design will handle things such as aligning with stakeholders on briefs and will create a safe environment for designers to do what they are best at, designing. #HeadOfDesign #DesignDirector #SeniorDirectorOfDesign #CreativeDirector #DesignManager #ProductDesignManager #UXManager #UIUXManager #HeadOfUX #DesignOperationsManager #DirectorOfDesignThinking #HeadOfDesignInnovationMy leadership style and ambitionI’m a design, a creator and a proud craftsman, I protect the values and the integrity of good design. You cannot NOT design, you can chose to ignore it or you can appreciate the value it creates, but not to design, is not possible. My ambition is to elevate design in this world, wherever I go, and to drive my team to do the best work they can do. My personality is positive and trustful, I belive in flat structures and the freedom of oppinions. My teams are dynamic which means they can cover for each other and help out in most areas, responsibilities are shared with one person owning it and other supporting. Joy at work is a BIG one, it is highly important to smile at work, to make jokes and have fun, it is highly important to ask each other about family life and private matters and to care for eachother, it is important to create colleagues that feels like a big part of your life.. that is he way to do good work and to make sure that people are invested in the idea of working in the organisation.