Jonas White Email & Phone Number

Menlo Park, CA, US

Mountain View, CA, US

Austin, Texas, US

Houston, Texas, US

• Identify IT market trends, business issues and opportunities impacting HPEFS target customers; utilize resulting insights to guide sales force strategy
• Drive operational excellence by establishing and maintaining a marketing, editorial, event and research schedule
• Research, analyze and disseminate competitive and partner intelligence to HPEFS organization; use secondary research to inform strategic priority recommendations such as IT consumption models
• Responsible for development, implementation and project management of HPEFS FY15 Strategic Initiatives

Los Angeles, CA, US

• Honors: UCLA Anderson Student Fellowship Award; James D. Farley Jr. Student Fellowship Award
• Leadership: Teacher’s Assistant in Management Communications; Section VP, Brand Management; VP Events & Operations, Marketing Association; Marketing Sub-Committee, Entrepreneur Association
• Membership: High Tech Business Association; Net Impact; Microbrew Club; Volunteer for Project ECHO

Irvine, CA, US

• Developed a three-year plan for integration of a permanent fried food menu in all restaurants to capitalize on the growing consumer desire for craveable foods
• Determined the prioritization for testing various concepts in the Unique Craveable Taste team’s product pipeline so as to maximize 2013 revenue streams
• Formed strategic concepts for the positioning of products currently in development based on product build, focus group studies and sales goals; positioning was used to plan 2013 calendar and direct creative agency’s.
• Led a cross-functional ideation with Taco Bell leadership to name an original and distinctive taco product

New York, NY, US

• FedEx Account
• Planned and launched integrated marketing campaigns for FedEx Brand, FedEx Office, FedExCup, NFL, NASCAR, Freight and Smartpost; determined strategy for $100mm+ FedEx account
• Allocated expenditure targets and supervised the coordination of 8 international agencies to ensure compliance with budgets and goals of FedEx’s first ever worldwide campaign
• Prepared monthly budget reports on all media activity for client issuance; reports were used to facilitate financial reviews with FedEx brand team and lead to strategy shifts
• Managed cross-functional teams including creative agency, public relations agency and other media vendors to ensure proper delivery of client’s communication objectivesBest Buy Account
• Designed $100mm+ media plan targeting “New Technology Experientials”

• Tracked, analyzed, and predicted patterns in government spending for IT and security procurement
• Responsible for: National Guard, Army Joint Activities, Army Medical Command, Air Force HQ, NAVFAC

Washington, DC, US

• Analyzed, edited, and organized EPA responses to grant applications.
• Wrote & edited success stories published in Annual Report and EPA website regarding Brownfield sites

Olean, NY, US

• Generated >$20,000 in sales of kitchen cutlery, established a lead base of 400 customers for the company
• Promoted to Key Staff sales team, chosen to field train 10 new representatives
• Conducted over 100 in-home presentations of kitchen cutlery with potential customers

Master Of Business Administration (Mba), Business Administration And Management, General

Ba, English, Economics

Education record

Bachelor Of Arts, English, Economics