Procurator is a full service company of industrial consumablesand PPE (Personal Protective Equipment) to the industriallife and public sector. Workwear, which I’m responsible for,stands for 10% of the total Procurator turnover of 1.3 billionSEK. As Category Manager am I responsible for thedevelopment of our two private labels, Brage and Worksafe.I’m also responsible to make sure that we have the correcttrading suppliers to complete our assortment. Otherresponsibilities is to provide the sales force with correcttools and materials regarding the workwear range in orderto help them selling the products and to make sure that themarketing strategy is correct. Product manager, Productassistant, Product developers, Production planners,Purchasers and Certification/Environment manager aremembers of my team.

The complete responsibility for the Swedish market includingsales, distribution, budget and marketing. House of Brandsrepresented brands as Burberry, Hugo Boss, Timberland,DKNY, Levi’s amongst others.

The complete responsibility for Levi’s Kids in the Norwegianmarket including sales, budget, distribution and marketing.Commuted every week from Borås to office and showroomin Oslo.

I divided my time between Merchandising (75%) andmarketing (25%). Adjustment of the European maincollection to a Benelux & Norden collection presentedtwice a year for the sales force. Quality questions, samplehandling, price adjustments, market research, projectmanegement, creating and providing selling tools,POS-materials were other responsibilities.

Customer service tasks, supporting field sales, proactivetelesales and fairs.

Store staff JC Väla, Helsingborg

Buying, customer service and distribution of sales/promotionmaterials. Project manager for several promotion activitiesas Swedish Hit Music Awards and Hultsfredsfestivalenamong others.