Marketing Specialist
Current• Create weekly digital content using proprietary video, photography, and infographics – tobe used on the website, social media and all other digital spaces • Curate, edit and organizeassets from several different divisions to be developed into digital content • Coordinated,designed and maintained Baker Electric websites • Ensure all content is consistent in termsof positioning, style, quality, accuracy, and tone of voice, and optimized for search and userexperience for all channels of content including online, social media, email, and mobile• Manage corporate identity, utilizing strategic branding to engage employees and improverevenue growth • Build and maintain marketing prospect databases by entering prospectiveclients into Salesforce/Pardot • Develop standards, systems, and best practices for contentcreation, curation, repurposing, and promotion • Utilize internal and external designs todevelop strategic business marketing and communication plans • Conceptualizes anddesigns a wide variety of assets in print and digital formats • Edits documents includingtext, images, and rearranging the layout • Designs, codes, and deploys email communications• Social Media Management • Develop social media campaigns • Update social media content across all channels • Social Media Strategist using social media for brand awareness and impressions