Member of the Executive Management Team. Responsible for external and internal communications, brand development/brand strategy, marketing, public affairs, PR, media relations and corporate sustainability. Victoriahem is one of Sweden’s largest residential property companies with 40,000 apartments in Sweden from Uppsala to Trelleborg.

- co-founded the company and successfully led it to become the leading strategic communications advisor for Swedish and international companies looking to expand and develop their businesses in the Stockholm region.- clients primarily included companies in real estate (both commercial and residential), private equity and retail.- as an advisor, my main responsibility was to counsel executive management and boards on strategic communications issues at the intersection of public affairs, corporate communications and marketing.- as managing director, I was responsible for recruitment, budgeting (for both the company and client projects), marketing, and overall business development strategies.

- alternated between the departments of customer relations, research, private sales and trading.