Jonatan Tullberg Email & Phone Number

Stockholm, Stockholm County, Sweden

Solna, Stocholm

- Övergripande ansvar för CSAB’s leverans rörande försäljning & marginal per format- Ansvarar för försäljningsmarginalen till butik och identifiera kravställning för att nå målet- Ansvarar för uppföljning och analys av försäljning & marginal per format och på butiksnivå- Identifiera ev. åtgärder utifrån analys för att nå satta mål (Coop i Sveriges målbild)- Avdelning på 110 personer som täcker allt ifrån – CRM, medlemsprogram, kampanjpaket, format ansvar, design & koncept, affärs och kundanalys samt partnerprogramDel av Coop Sverige ABs koncernledning

Stockholm, Sweden

Responsible for the development of the total PL business for Coop Sverige ABHead of a multifunctional (buying, product quality/development, packaging and design) team of 25 FTE

Stockholm, Sweden

Responsible for driving full P&L through clear strategy, marketing and coordination with sales, logistics and finance. Turnover of approx 200 MEur with a team of 12 brand managers. Reporting into VP marketing. Developed and implementing a 2014 turnaround plan to address negative market development. Full European support and funding for plan implementation.

Stockholm, Sweden

Responsible for increasing sales and profitability of Becel in the Nordic markets. Manage relationship between functions and develop team of 3 brand managers.Delivering a sales, share and brand equity turn around. Established collaboration with recognized NGO in Sweden. Developed campaign plan and executed in market in 2012. Leveraged winning concept from Sweden and activated in Finland and Denmark in 2013. Today over 130 000 consumers in the Nordic market are active with Becel delivering improvement on brand equity

Stockholm, Sweden

Responsible for development and implementation of global channel strategies for all TAC brands as well as to build global shopper understanding, commercial capabilities for global promotions and BTL strategies for new product launches. Workstream project leader and core team member of global project to set a cluster based ABSOLUT Vodka commercial strategy involving i) go to market strategy, ii) call to action, iii) brand positioning and iv) portfolio, price, place and promotion. Total project spanned over 15 months and involved a total of 87 people.

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2 KAM and 2 Nordic market strategy manager roles, one for Fabric care and one for Pringles/VicksKAM roles involved brand responsibility at key customers in Sweden. Nordic market strategy manager roles involved ownership of Nordic BTL strategy and execution for relevant brands in the Nordic market- Delivered first year of growth (ix 110) over the last 4 years and second year of growth over the last 10 years on Pringles Nordic business in my role as Pringles market strategy manager.-Customer Business Developer (CBD) Procter & Gamble Nordic. i) Negotiated a win-win breakthrough deal resulting in a total step change of P&G business within fem care and baby care in Coop Sweden. ii) Co-initiated, developed and set standard for a new customer approach for total CBD Sweden. iii) CBD representative in a 5 people project group with aim to develop and strengthening corporate P&G Nordic goals and strategies.

Masters Sc, Industrial Management And Engineering

Education record

Education record