Jônatas Willemen Email & Phone Number

Dublin, Ie

Dublin, Ie

Dublin, County Dublin, Ireland

International Exchange Program | Ireland | Feb 2019 - Dec 2024● Studying and working part-time as a Customer Service Representative within the Hospitality Industry. ● Studied English | 2019 - 2022● Studied Higher Diploma in Science in Digital Marketing | DBS - 2023Supervisor | Insomnia, Dublin | Jan 2024 – PresentCustomer Service Representative (Barista) | Mooz, Dublin | Apr 2023 – Oct 2023Customer Service Representative (Barista) | Insomnia, Dublin | Dec 2021 – Jan 2023Customer Service Representative (Barista) | Starbucks, Dublin | May 2021 - Oct 2021

Dublin, County Dublin, Ireland

● Successfully launched and managed a weekend-based online Brazilian Pie business, handling everything from order processing via Instagram and WhatsApp to cooking and delivering the products, all while balancing a full-time job.● Boosted customer engagement and loyalty through interactive marketing strategies, such as leveraging customer feedback on Instagram stories and running referral campaigns, significantly increasing new client acquisition.● Developed a referral campaign offering a free Brazilian Pie for every three new customers referred by an existing client, leading to substantial engagement and a marked increase in orders.● Integrated my entrepreneurial venture, Empada Carioca, into a university project by designing and launching a website using Weebly, to implement Google Tag Manager and Google Analytics to track user behaviour and optimise online performance.

Cabo Frio, Rio De Janeiro, Brazil

● Developed a relatable and engaging content strategy for Instagram and Facebook by showcasing the family-run aspect of the business, using behind-the-scenes stories and team interactions to humanise the brand. These efforts led to a substantial increase in organic engagement over time.● Launched successful seasonal radio campaigns, including a Mother's Day pie giveaway, driving both awareness and sales. Coordinated with a local radio station to reach a wider audience, resulting in a noticeable uptick in foot traffic and orders.● Sponsored B2B corporate events, transitioning from retail to wholesale sales, and successfully established new revenue streams by partnering with local businesses for resale.● Introduced a loyalty program that offered a free meal after 10 purchases, which greatly enhanced customer retention and led to a steady increase in repeat business.● Collaborated in the development of the company’s visual identity, creating various marketing materials such as menus, promotional videos, and advertising pieces, which strengthened brand recognition and contributed to a cohesive and professional brand image.

Cabo Frio, Rio De Janeiro

Three electoral campaigns in Brazil: for State Deputy of Rio de Janeiro, Mayor, and City Councillor of Cabo Frio.● Tailored communication strategies and storytelling for different audiences and media outlets, adapting messaging to resonate with various voter demographics and increase candidate visibility across multiple platforms.● Maintained strong relationships with key journalists through regular engagement on social media and continuous dialogue, which resulted in increased media coverage and interview opportunities for candidates.● Prepared candidates for interviews by simulating tough questions and briefing them on potentially sensitive topics, ensuring they were well-equipped to handle challenging media situations effectively.● Outperformed Press Officer tasks being responsible for managing and promoting the candidate's public image by liaising with the media and handling communications.● Achievements: Due to the success of the 2014 campaign for candidate Janio Mendes in the Rio de Janeiro state parliamentary race, I was subsequently hired for his 2016 mayoral and 2018 for Rafael Peçanha, who also won as city council in Cabo Frio city, further solidifying my role as a trusted strategic communicator.

Cabo Frio E Região, Brasil

● Assisted in the creation of press releases and social media posts by ensuring all content aligned with the client’s brand messaging. Collaborated closely with brand representatives to verify and approve content before publishing.● Managed content calendars and strategically scheduled posts to optimise reach, particularly around key dates like Mother’s Day and Christmas. Utilised audience data to schedule posts during peak engagement hours.● Utilised storytelling to enhance brand narratives, such as crafting origin stories and recipe content for a meat and dairy brand’s blog, which significantly boosted site traffic.● Supported brand visibility by integrating storytelling and content creation for a client-sponsored athlete, ensuring brand exposure in photos, videos, and interviews, thus strengthening brand recognition.● Achievements: Selected as the sole trainee from a competitive hiring process for a Press Officer who initially sought two candidates. Recognised for my strong performance, I was entrusted with responsibilities originally intended for two positions, earning a double salary and gaining valuable experience in multitasking and professional growth.

Cabo Frio E Região, Brasil

Local Newspaper in Cabo Frio City.● Conducted thorough research and fact-checking by consulting primary sources, interviewing industry experts, and referencing official websites to ensure accuracy and reliability in all articles.● Tailored writing style to different genres, simplifying political content for a broader readership while maintaining editorial standards and leveraging creativity in commercial pieces to captivate and inform audiences.

Cabo Frio, Rio De Janeiro, Brazil

● Provided assistance with ATM operations, including helping customers resolve issues with transactions, understanding ATM functionalities, and guiding them through common banking procedures.● Handled the registration of government social services associated with the bank, ensuring accurate data entry, compliance with regulatory requirements, and providing clear guidance to customers on how to access and manage these services.● Promoted and sold a range of financial products, such as credit cards, insurance policies, and loan services, through active engagement with clients, understanding their needs, and offering tailored solutions to meet their financial goals.● Performed internal administrative tasks, including the organization, distribution, and management of debit and credit cards, ensuring that all processes were carried out efficiently and in alignment with the bank’s internal policies.

Higher Diploma In Science Digital Marketing, Digital Marketing

English

Communication, Journalism