• Producing and implementing the global marketing and communications strategy to support the company’s ambitious sales and business objectives. A focus on driving sales within the U.S.A and domestic markets. • Constructing and managing the global Marketing and Communications budget, supporting the wider KPIs of the business. • Formulating and managing the print, digital and social media strategy, successfully driving traffic to the company owned channels and driving sales. • Reporting directly to the CEO and working within a senior management team to create and implement a global business strategy that supports the company’s growth plan.• Launching and managing the company’s new website, expanding the business’s ready-made e-commerce offering, and doubling sales revenue within the first year.• Working with the company’s Creative Director to devise and continuously develop the brand’s creative identity, delivering successful omni-channel campaigns that lead to bottom line growth and brand engagement.• Networking with other industry leaders and building the brands profile by brokering third party partnerships with key media, tastemakers and other luxury companies. • Lead the US PR and Communications agency enabling them to build the brand’s awareness in this key market and reinforce company’s position within the luxury interiors sector.

• Managing all global-brand events including: store openings, fashion-week presentations, campaigns and product launches, press trips and all retail activations. • Devising and managing key tactical and commercial brand content, used across the company’s own and partner’s channels. • Working with the Marketing and Communications Director to create and implement a global events’ strategy that supports the company’s key commercial objectives.• Managing and implementing all third-party partnerships, creating 360 omnichannel campaigns that feed into a global marketing strategy.• Ownership of the global events and partnership budget, and management of the wider Marketing and Communications budget. • Delivering creative and engaging events, tailored to individual markets, with the objective of generating press coverage, brand awareness and sales. • Securing and managing all brand partnerships and sponsorship deals (e.g. Northampton Rugby Football Club).• Leading all strategically important digital and influencer marketing projects that directly support all owned and selling channels. • Planning and managing all corporate and internal communications. • Day-to-day management of a Creative Agency, a Marketing Co-ordinator and Interns.

• Creating and implementing a global PR strategy for key markets to generate and grow media coverage. • Procuring company features, product editorials and VIP/influencer placements across core media titles and social channels. • Implementing special collaborations with external 3rd parties, media partners, sponsorship and special project partners from the Arts and Fashion. • Appointing and managing the international PR agencies for the USA and Hong Kong to support the delivery of the Marketing and Communications strategy. • Managing all brand events including: campaigns, store launches, press days and fashion week presentations. • Supervision of brand ambassadors and all VIP appointments. • Planning and managing the global PR budget. • Managing all corporate communications and crisis management. • Day-to-day management of Social Media Officer, Press and Marketing Co-ordinators and Press Interns.• Monthly press analysis and seasonal reporting of global PR coverage, delivering an annual report.

• Scheduling, targeting and project planning PR and marketing activities for all Hugo Boss lines.• Accepting and coordinating media requests/briefings.• Implementing special collaborations with magazines and media partners.• Managing sponsorships and special project partners for: the Arts, sports and other external activities within UK. • Coordinating press days and fashion week invitations/requests.• Direct point of contact for the UK media.

• Day-to-day sample trafficking across all Hugo Boss lines and assisting with requests from UK media. • Day-to-day management of the Press Showroom and organising the media database.• Perusing UK press coverage, cataloguing all cuttings for press analysis and reporting.