Jonathan Abbott Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

• Producing and implementing the global marketing and communications strategy to support the company’s ambitious sales and business objectives. A focus on driving sales within the U.S.A and domestic markets.
• Constructing and managing the global Marketing and Communications budget, supporting the wider KPIs of the business.
• Formulating and managing the print, digital and social media strategy, successfully driving traffic to the company owned channels and driving sales.
• Reporting directly to the CEO and working within a senior management team to create and implement a global business strategy that supports the company’s growth plan.
• Launching and managing the company’s new website, expanding the business’s ready-made e-commerce offering, and doubling sales revenue within the first year.
• Working with the company’s Creative Director to devise and continuously develop the brand’s creative identity, delivering successful omni-channel campaigns that lead to bottom line growth and brand engagement.

London, United Kingdom

• Managing all global-brand events including: store openings, fashion-week presentations, campaigns and product launches, press trips and all retail activations.
• Devising and managing key tactical and commercial brand content, used across the company’s own and partner’s channels.
• Working with the Marketing and Communications Director to create and implement a global events’ strategy that supports the company’s key commercial objectives.
• Managing and implementing all third-party partnerships, creating 360 omnichannel campaigns that feed into a global marketing strategy.
• Ownership of the global events and partnership budget, and management of the wider Marketing and Communications budget.
• Delivering creative and engaging events, tailored to individual markets, with the objective of generating press coverage, brand awareness and sales.

London, England, United Kingdom

• Creating and implementing a global PR strategy for key markets to generate and grow media coverage.
• Procuring company features, product editorials and VIP/influencer placements across core media titles and social channels.
• Implementing special collaborations with external 3rd parties, media partners, sponsorship and special project partners from the Arts and Fashion.
• Appointing and managing the international PR agencies for the USA and Hong Kong to support the delivery of the Marketing and Communications strategy.
• Managing all brand events including: campaigns, store launches, press days and fashion week presentations.
• Supervision of brand ambassadors and all VIP appointments.

London, England, United Kingdom

• Scheduling, targeting and project planning PR and marketing activities for all Hugo Boss lines.
• Accepting and coordinating media requests/briefings.
• Implementing special collaborations with magazines and media partners.
• Managing sponsorships and special project partners for: the Arts, sports and other external activities within UK.
• Coordinating press days and fashion week invitations/requests.
• Direct point of contact for the UK media.

London, England, United Kingdom

• Day-to-day sample trafficking across all Hugo Boss lines and assisting with requests from UK media.
• Day-to-day management of the Press Showroom and organising the media database.
• Perusing UK press coverage, cataloguing all cuttings for press analysis and reporting.

Bachelor'S Degree, Fashion

Education record