When you think of an Art Director, what first comes to mind? Does he know how to realize a photomontage? Does he know web design? Does he know 3D? Does he know motion design? If you are one of those people who believe Art Direction is just a collection of skills one possesses… STOP READING NOW. You have nothing to do on this page nor will I ever want to work with you.Why?Because I believe Art Direction starts with a vision. A vision for the world. A vision for ideas. Art Direction is another way of living. It’s a different way of thinking. It’s a creative way of experimenting. It’s a disruptive way of being. It’s a lens for everything you see, everything you hear, everything you feel. It’s the need to be a precursor. It’s the courage to be uncompromized. And this vision, your vision, cannot be bought. It cannot be learned. It cannot be borrowed. No. It’s unique. Because it’s your vision. That’s what Art Direction is. A feeling. A sensation. A sensitivity. Who cares about what I can or cannot do? I’ll always have time to learn more skills. I’ll never be able to learn a vision.