Jonathan Armstead, Mba Email & Phone Number

Dallas, Tx, Us

Plano, Texas, United States

-Tasked with leading the overall partnerships' strategy for BRP (Bombardier Recreational Products) - the powersports industry leader and OEM of Can-Am, Sea-Doo, Ski-Doo, Manitou, Alumacraft and more.-Lead community marketing plan to better immerse our products in real-world communities-Contribute to the organization's growth by unleashing the power of our brands by connecting with consumers through inspiring storytelling content while driving brand affinity-Act as primary liaison between the Partnerships/Community team and the marketing leadership team-Help to identify, build and manage relationships with emerging and prospective talent-Drive strategic development of ambassador partnerships regionally and by community-Partner with key internal stakeholders to authentically integrate BRP products into projects-Provide culture-driven insights and serve as the subject matter expert for brand teams on trends within the communities in which our products play

Frisco, Texas, United States

-Identify, forge and maintain partnerships/relationships with ambassadors for the On-Road brand, and serve as primary liaison between the Media House and On-Road brand team as it relates to the ambassador roster (Can-Am Collective), by developing and executing year-round ambassador & influencer activation plans-Orchestrate and produce storytelling activations and video series surrounding On-Road brand ambassadors, including the Road to Reunion (Erick Cedeno), Pitt Stops (Matt Pittman/Meat Church), 'Cut It Out' (VicBlends), 'We Can All Ride' (2022 brand campaign) and more-Cultivated the Can-Am Collective brand ambassador program from seven ambassadors in the United States to nearly 40 ambassadors across the globe, increasing earned media by +900%-Supplement the Women of On-Road program and other Diversity & Inclusion initiatives to continue changing the face of riding-Manage the Los Angeles and Dallas vehicle fleets to gain exposure through celebrity and influencer short-term partnerships-Launched first-of-its-kind employee ambassador program out of the Plano, TX BRP office in 2022, allowing BRP employees to experience On-Road vehicles and the open road firsthand

Dallas/Fort Worth Area

▪ Led a team in all daily and strategic brand activities for TrinityRail, Dynata (formerly Research Now SSI), and F-Wave Roofing. ▪ Focused on strategic marketing planning for core accounts, involving brand messaging and positioning, brand awareness, sales activation, new product rollouts, and integrated marketing campaigns. ▪ Managed a wide variety of marketing projects including corporate naming, logos, brand standards guidelines, websites, print and digital ad campaigns, print collateral, trade shows, sales presentations and proposals, social media, and more. ▪ Managed the production of all brand materials and planning of high-end, customer event (innovation symposium) for Dynata in Naples, Florida. ▪ Managed the concepting and production of many large-scale, award-winning, domestic and international trade show booths for TrinityRail. ▪ Assisted in new business efforts, resulting in multiple new business wins. ▪ Managed all social media channels and content marketing strategy/creation for Spire Agency, including monthly newsletter and blog.▪ Instrumental in helping Spire become “Texas’ most-awarded B2B branding agency” through award entries, PR, and company culture. ▪ Spearheaded the implementation and onboarding of project management software, Workamajig, to entire agency.

Dallas/Fort Worth Area

-Created content for various clients in the form of 400-600 word blog posts.-Headed blogger for Fuzzy's Taco Shop blog.-Regular contributor to GuideLive (Dallas Morning News entertainment site)-Topics include everything from entertainment, restaurants, automotive and health/fitness.

Dallas/Fort Worth Area

-Acted as account lead on several accounts, including Pizza Inn, Dallas Zoo, Aeristo, as well as local non-profits Meat Fight, Adaptive Training Foundation and Todos Juntos Learning Center (ATX).-Worked side-by-side with new business team to access new business opportunities, develop proposals and presentations, concept creative/campaign ideas, develop media strategy, and coordinate with potential new clients.-Developed brand strategy across all platforms and media, including digital, social, traditional, OOH, experiential, radio, TV, and PR.-Created and submitted all estimates and invoices for all projects within accounts.-Created and maintained P&L reports for all active accounts.-Cheered people up when they were feeling blue.-Promoted from Sr. Account Executive after 1 year.

Dallas/Fort Worth Area

-Provided marketing and content strategy, tactical ideation, and copywriting in various digital and traditional platforms.-Created content for Kwest website and eblast campaigns.-Curated social media across Instagram, Facebook, and Twitter (@kwestapp).-Planned large pop-up event at Klyde Warren Park (4/23), featuring 50+ local vendors, social influencers, and artists to promote Kwest, resulting in 10,000+ in attendance. (www.kwestival.com)

Dallas/Fort Worth Area

-Managed accounts for Dallas Zoo, King Aerospace, and NRH2O Family Water Park, as well as various project-based clients (Umbra Winery, Rock Marketing, etc.)-Managed 2015 (award-winning) Giants of the Jurassic campaign for Dallas Zoo, helping them reach 1 million visitors in the first time in 127-year history.-Copywrote for multitude of agency AOR client projects, in both print and digital capacity-Developed (conceptualize/write/design/send) eblast campaigns for King Aerospace which have led to over 26% open rate and 5% CTR across 2015.-Constantly brought fresh ideas, in both marketing strategy, activation, and execution, to clients on a consistent basis-Assisted in brand management for both Alchemy at AMS clients as well as internal brand management-Created bids and proposals for all projects (both big and small)-Tracked budgets of all projects and manage allocated team hours-Managed all Alchemy at AMS'​ social media platforms including posting, commenting and engaging with the online community (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Google+)-Managed Google Analytics accounts for various clients and internally, tracking user activity and behavior, traffic sources, and campaign analytics.-Filled in as writer/director/producer for video projects, both client-based (DART) and internal-Wrote industry-related blog posts for company's blog

Dallas/Fort Worth Area

- Managed day-to-day activities for Pizza Inn and Pie Five Pizza Co, as well as other various clients.- Assisted in overall brand management through various digital, traditional, and social campaigns.- Assisted with internal film production/editing- Acted as Mobile Specialist in the Digital Presence Group, thought leaders in emerging social and mobile trends- Ran mobile social media campaigns via Vine, Instagram, Foursquare, etc.- Produced online webisodes of Pushing Buttons; about emerging mobile technology and new apps

Dallas, Tx

- Managed and acted as the central point for information regarding projections, track profitability and chargeability of each job with the respective Vertical- Ensured that, at all times, status reports and monthly billing and budget summaries are up-to-date and error free.- Developed all billing documentation.- Participated in internal meetings, shadow other departments and proactively ask questions to ensure a solid understanding of the agency process.

Dallas, Tx

- Assisted with media planning process including research and presentations- Created insertion orders for multiple clients- Learned to compile and evaluate demographic, psycho-graphic and lifestyle data as well as other consumer profiles to help identify desired target audience for clients- Helped to develop competitive spending analyses- Assisted with day-to-day media opportunities

Dallas, Tx

-Social media research as well as competitive research. -Assisted digital presence and account service teams in daily operations.-Stay up to date on digital and social media trends and compile information.-Assisted in digital media development strategies.

Dallas, Tx

-Managed all Circa '46 accounts.-Managed and act as the central point for information regarding projections and track profitability of each job-Ensured that, at all times, status reports and monthly billing and budget summaries are up-to-date and error free.-Developed all billing documentation.-Facilitated brand workshops and rebranding campaigns.-Assisted creative department in their creative concepts and development.-Assisted media department in their media planning and buying.-Managed Google paid search campaigns for multiple clients.

Denver, Co

-Provided front desk coverage for entire marketing department.-Assisted students and visitors with all department related questions and concerns.-Aided marketing chair in completion of dissertation.-Helped marketing faculty in development of course work, content and preparation.

Greater Denver Area

-Wrote, shot, and edited several viral videos and video blogs-Aided in development of website content-Promoted from intern after two months

Beaver Creek, Co

-Taught children ages 7-14 how to ski-Trained in customer service and human relations-Assisted in maintenance of resort and mountain terrain when needed

Colorado Springs, Colorado Area

-Promoted and worked a large-scale event in South Denver.-Distributed promotional items throughout Colorado-Assisted in creating marketing materials for event purposes.

Photographed interior and exterior of mountain homes.* Generated advertisements that were featured in several publications.* Assisted in creating the company's website including content and pictures

Acquired many basic and advanced carpentry and construction skills* Assisted in the completion of several mountain homes* Aided Construction Manager with oversight of construction sites

Mba Candidate, Marketing

Bachelor'S Degree, Marketing, Film

Activities and Societies: Member of Sigma Alpha Epsilon (Philanthropy & Rush Chair) DJ with KVDU Cherington Global Scholar, IES Study.

Education record

Education record