Jonathan Barash Email and Phone Number
I have 25 years in Consumer Packaged Goods, holding roles like Director of Marketing, CEO, and Board Member across medical, agriculture, media, and health sectors. My focus is on boosting organizational competitiveness and success. I'm skilled in Strategic Planning, Brand Management, and Operational Excellence, aligning brands with corporate goals.Having been a professional athlete, I bring a competitive spirit and a drive for excellence that motivates teams in dynamic settings. As an entrepreneur, I employ disciplined strategies to achieve goals. I create detailed plans, foresee challenges, and set clear targets. I've launched over 50 branded products across three industries, thanks to strict execution, accountability, and detail orientation.My work ethic is strong, aiming for long-term success through preparation and persistence. I lead marketing research, enhance brand management, and drive transformation using customer insights and data. My approach guarantees measurable success. I've organized over 38 tradeshows in the USA and abroad, including in Dusseldorf, Seoul, Dubai, London, and Singapore. My agency,Social ToothPaste, has worked with clients in various sectors, including agriculture, automotive, finance, construction, real estate, consumer goods, energy, media, healthcare, hospitality, cannabis, tourism, manufacturing, retail, transportation, fashion, and food.I'm a skilled creator, having personally designed all the logos, products, websites, packaging, labels, sales sheets, brochures, and mobile apps showcased on my LinkedIn profile. I'm proficient in a range of tools, including Adobe Creative Suite, Microsoft Office, Salesforce, HubSpot, Mailchimp, SocialPilot, Hootsuite, Canva, and Marketo. I bring a unique combination of creative vision and technical expertise to every project I take on.As an expert witness, I've had the honor of speaking before joint sessions of Congress across three industries.Please contact me to find out what I can do for your marketing department and client references.
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Chief Executive OfficerOncofirm DiagnosticsUnited States -
Director Of Marketing & OperationsDigital Broadcasting Radio Network Mar 2020 - PresentNewWave.Radio™, RocknRoll.Radio™, WildCountry.Radio™, YachtRock.Radio™, The Alternative One!™• Founded and managed five international radio stations (e.g., NewWave.Radio™, RocknRoll.Radio™) with a global reach of 2.5 billion potential listeners in 185 countries.• Secured #1 Google search rankings for two stations using advanced SEO, keyword optimization, and targeted digital marketing strategies.• Increased digital ad revenue by 25% through content scheduling optimization, programmatic advertising, and enhancing client partnerships.• Developed and launched iOS and Android apps, ensuring seamless cross-platform compatibility, mobile user engagement, and enhanced UX/UI design.• Expanded global digital presence by integrating stations on major third-party streaming platforms (e.g., Spotify, TuneIn).• Built and managed a multi-channel digital presence via mobile apps and social media platforms, including Facebook, Instagram, X (Twitter), and TikTok.• Maintained FCC compliance and negotiated ASCAP/BMI music licensing agreements to ensure legal adherence to royalty payments.• Designed and developed SEO-optimized websites to maximize search engine rankings and improve organic traffic.• Managed digital advertising campaigns, driving increased traffic, conversion rates, and listener engagement across all digital properties. -
Marketing DirectorSocial Toothpaste Agency Dec 2020 - Presenta Subsidiary of Digital Broadcasting Corporation"We bring you new customers and win back your old ones."• Leading an SEO-driven digital marketing agency to optimize brand visibility and drive measurable growth through cutting-edge strategies, data analytics, and innovative advertising solutions. Achieving up to 60% increases in clients' organic traffic and securing first-page rankings, significantly boosting their online visibility and conversions.• Oversee 22 websites and 8 Google, Amazon campaigns, defining KPIs and optimizing ROAS, which improved client ROI by 50% through targeted, data-driven strategies.• Procured and managed media advertising space across TV, radio, print, digital, and social media platforms, elevating client campaign visibility and increasing audience story engagement.• Revamped and optimized clients’ PPC campaigns on Google Ads, Facebook, LinkedIn, Walmart and Amazon, boosting CTRs by 30% and improving ad spend efficiency by 20% through refined targeting and strategic A/B testing.• Developed and executed advanced advertising systems strategies for clients, significantly enhancing campaign performance; certified in Google Analytics, Tag Manager, Google Ads, Roku Adtech, and ATS system optimization.• Led CRM automation initiatives that increased client sales growth, operational efficiency, and cost savings, while continuously improving project delivery metrics through process optimization. -
Vice President MarketingUs Agriscience Dec 2017 - Jun 2019Vermont, United StatesLead US AgriScience Services in its mission to drive innovation in sustainable agriculture by uniting key stakeholders such as investors, farmer groups, research institutions, and development organizations in a co-creation granting process.Secured over $1.65 million in federal and state grants, including major awards from the USDA, to fund agricultural research in critical areas such as farming efficiencies, sustainable resource use, and crop resilience.Directed strategic planning and development for the Corporate Board, guiding the organization to set and achieve ambitious goals in areas like modern farming technologies, accurate agricultural data analysis, and food supply security.Established collaborative partnerships with academic and development institutions to advance shared agricultural research goals, creating a strong network of stakeholders committed to innovation and sustainability.Oversaw corporate governance and board development, ensuring alignment with organizational goals while identifying opportunities for future growth and long-term sustainability. -
Chairman Of The Executive BoardFirst Diagnostic Corporation Usa Dec 2013 - Dec 2017Düsseldorf, North Rhine-Westphalia, GermanyLed a $14M global medical device company specializing in rapid diagnostic medical tests, distributed in over 65 countries, driving innovation, growth, and international market expansion.From Startup to top 5 in the world (2008) for specialty rapid test diagnostics - First Diagnostic Corporation in 2005; $14+ million medical device company specializing in the marketing of rapid diagnostic medical tests under trademarks ATFirst™, Firstvue™, inSTIcheck™, HomeTest Express™. RapidTest Express™.Contract manufactures Rapid Test Kits for various health conditions: Sexually Transmitted Diseases, Fertility, Infectious Diseases, Drugs of Abuse, Tumor Markers, Urinalysis Reagent Strips, and Cardiac Markers and distributed worldwide through Healthcare Distributors, USAMMCE, DOD, Hospitals, Doctors, Research Clinics/Programs, Universities, and Medical Clinics. Peer reviewed and recognized as one of the 100 leading companies in the 2007 POC Industry Report "Global Market for Point of Care Diagnostics" less than two years after its startup.With our rapid tests, we supported the Bill & Melinda Gates Foundation, DOD, United Nations, Red Cross, St Judes, WHO, and Doctors without Borders worldwide. -
Chief Executive OfficerFirst Diagnostic Corporation Jan 2005 - Dec 2015Syosset, New York, United StatesFounder, CEO, and Executive Chairman of First Diagnostic Corporation, a Rapid Test Medical Device company founded in 2004 and sold to a Private Equity Firm in Düsseldorf Germany, in 2013I developed the trademarks, design, and packaging of ATFirst™, Firstvue™, inSTIcheck™, Vetvue™, HomeTest Express™, and RapidTest Express™, brands of rapid tests known and sold in 65 countries.Negotiated lease agreements with landlords and property owners, ensuring terms aligned with company specs for the manufacturing plant.Startup to over 100 employers in 5 years and 30,000 sq ft state-of-the-art clean room ISO FDA manufacturing facility.Oversaw all aspects of the manufacturing facility construction process, from planning and design to project execution and completion. Collaborated with contractors and construction teams to ensure quality, cost-effectiveness, and timely delivery of manufacturing plant.Monitored construction budgets, schedules, and resources to ensure projects are completed on time and within budget.Managed FDA regulatory relations and ensured continuous adherence to FDA standards (21 CFR), policies, and guidance documents.Oversaw 510(k) approval processes to guarantee all products' timely and successful launch while maintaining ISO 13485 and FDA standards.Established Distributor Associations:McKesson, Henry Schein, DOD Department of Defense, MHS Military Health Systems, USAMME Europe, USAMMA, US Army, Federal Business Opportunities (FedBizOpps) Business Partner Network (BPN) Central Contractor Registration (CCR) Department of Defense Corporate Council on Africa (CCA) US Department of Commerce Ministry of Health and Social Services (Multi-National) World Health Organization World Trade Organization Asia-Pacific Economic Cooperation Peace Corps Worldwide. -
PresidentExtreme Biosciences Corporation Jan 2001 - Dec 2005Weston FlPresident, eXtreme BioSciences CorporationRole and Achievements:eXtreme BioSciences Corporation in 2002, a $5+ million sports nutrition company.Product Development: Created, developed, trademarked, and identified a comprehensive product line, directly overseeing all initial sales and business development efforts.Sales Growth: Successfully grew product distribution by 150% annually in terms of sales.Regulatory Compliance: Assisted with product registrations and certifications, enabling sales and marketing teams to distribute products in the USA and international markets.Collaboration: Worked closely with the sales team to provide detailed formula information for private label opportunities and collaborated with quality assurance and production teams to ensure products adhere to regulatory standards at every stage of development, manufacturing, and distribution.Identified new market niches for new sports nutritional products; achieved worldwide brand name recognition for Cre-Cell™, Extreme KO™, Noxygen™, and Arthro Tri-Flex™.Established National Account customers GNC, Europa, American Nutritional, American Fitness Beverage, So Fla ABB, DNA Sports Nutrition, The Vitamin Shoppe, Vitamin World, BOSS, Lone Star Nutri, Powershack, Max Muscle, and Nutri Line Distributors. -
Product Manager Sports Business DevelopmentTwinlab Corporation Jul 1998 - May 2001Ronkonkoma, NyExecuted corporate marketing plan for Amino and Ripped Fuel, leading to a 30% increase in market penetration within 12 months. The plan encompassed multi-channel marketing efforts across print, in-store displays, and brochures, with targeted messaging that doubled brand engagement.Led a consumer research initiative for TwinLabs’ Fuel Line at GNC, utilizing focus groups and online surveys to identify market gaps. Repositioned the product line as a premium weight loss solution, resulting in a 25% sales increase and a successful entry into a new market segment within six months.Supported In-store merchandising and display strategies, securing premium shelf space at GNC, which boosted product visibility by 40% and increased retail sales by 20%. Implemented strategic product bundling to enhance perceived value, driving a higher average purchase volume.Created a bundled pricing strategy for GNC, analyzing competitor pricing and market demand, resulting in an 18% sales increase through periodic price adjustments tied to promotions. Introduced a loyalty rewards program that boosted repeat purchases by 25%.
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Premiums Private Label ManagerThe Message Camera® 1994 - 1997Boca Raton, FlIntroduced the patented The Message Camera™ to ASI and PPI distributors. The Message Camera™ was a revolutionary single-use camera product that allowed promotional messages to appear on developed photos, disrupting the premium marketplace and driving demand across various industries.Successfully positioned the Message Camera™ as a one-of-a-kind promotional tool, widely used in high-profile marketing campaigns and corporate events across multiple industries. Spearheaded private-label opportunities for global corporations, creating custom-branded promotional cameras that became a staple in corporate events, trade shows, and marketing campaigns.Delivered a 98% sales increase in the first two years by securing multi-million dollar contracts with most of the Fortune 500 companies.Expanded distribution into niche promotional and premium markets, partnering with ASI and PPI distributors to boost brand presence and sales worldwide. Sold 2.8 million private label promotional cameras in two years, generating $7.6 million in revenue, representing a 98% increase in sales.Secured high-profile clients, including Kraft, Coca-Cola Enterprises, GM, Ford, NFL, NHL, NBA, Playboy, Nickelodeon, Disney, Universal Studios, Aetna, State Farm Insurance, Time Warner Inc., PepsiCo, and McDonald’s Corp., expanding the product's reach in both domestic and international markets.Recreated a worldwide brand, The Message Camera™, for promotional events such as the Superbowl, NASCAR, Walt Disney World, and the World Series, enhancing brand presence in highly visible, prestigious events.Pioneered new marketing channels that resulted in increased private-label opportunities for corporations globally, achieving record sales growth through customized product offerings.Established strategic partnerships with Party City, Wal-Mart, CVS, Walgreens, and Hudson, bringing the product to mass-market retailers.
Jonathan Barash Education Details
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Business Administration And Management, General -
Business Administration And Management, General
Frequently Asked Questions about Jonathan Barash
What company does Jonathan Barash work for?
Jonathan Barash works for Oncofirm Diagnostics
What is Jonathan Barash's role at the current company?
Jonathan Barash's current role is Chief Executive Officer.
What schools did Jonathan Barash attend?
Jonathan Barash attended University Of Maryland Global Campus, The Wharton School.
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