Senior Director, Strategic Communications & Media Relations
Atlanta, Ga, Us
As the Senior Director of Strategic Communications & Media Relations at one of Atlanta’s top public relations, advertising, marketing, and event firms, I implemented PR campaign strategies and tactics for a diverse client roster, including World Wildlife Fund (WWF) and Porsche Cars North America, among others. ➟ Managed a 4-person team and 6-figure budgets for PR clients during 10-year tenure at the agency. ➟ Spearheaded national consumer and lifestyle media outreach for the WWF sustainability initiative Earth Hour 2008, 2009, and 2010. Events resulted in 6B+ media impressions in total. Landed media placements with Oprah, Good Morning America, CBS Evening News, NBC Nightly News, CNN, Fox News, The New York Times, Los Angeles Times, The Associated Press, and more.➟ Secured CNN’s participation in WWF-sponsored COP15 executive round table in Copenhagen, Denmark. The event included CNN anchor as moderator of a panel discussion with C-level executives, including WWF’s President & CEO and Coca-Cola CEO.➟ Oversaw consumer media relations outreach for the annual World Wildlife Fund eco-friendly holiday gift-giving catalog.➟ Spearheaded lifestyle media relations activities for Porsche Cars North America. Earned media placements included USA TODAY, The New York Times, FHM Magazine, Out Magazine, Atlanta Business Chronicle, PR Week, Hamptons Magazine, Gotham Magazine, Robb Report, and more.➟ Managed the execution of strategic public relations plans for 12 touring museum-quality exhibitions, resulting in the sale of 5M+ tickets in various markets across the U.S.