Jonathan Batty Email & Phone Number

Sheffield, Gb

Durham, England, Gb

In this role, I provide strategic leadership for student recruitment, admissions and widening accessacross the University, to improve Durham’s market share of the highest quality UK and international students, and to create significantly enhanced opportunities for access to higher education from under-served communities.I am responsible for ensuring a seamless end-to-end customer journey for the pre-commencementexperience through strategic and collaborative functional leadership for all staff involved in recruitmentacross academic and professional services departments. I represent the University in key national andinternational fora to ensure that we can influence and respond to the skills, admissions, and access agenda.Operating at a senior level, I provide an essential service to the University, supporting financialsustainability by ensuring an effective balance in Durham's student numbers by increasing diversity in line with strategic aims and targets. I also lead the access and engagement team, responsible for schools outreach and engagement, in pursuit of the objectives of the University’s Access and Participation Plan.Externally, I represent Durham University in UK schools and colleges, through contact with prospects, enquirers and applicants across the world and through events and outreach programmes. I work in collaboration with colleagues in the Marketing team (Marketing and Communications) to develop pre-contact and conversion marketing campaigns and with the International Office for international student recruitment. I also hold responsibility for adherence to external regulations and UCAS contract requirements.

Carmarthen, Swansea, Lampeter, Wales, Gb

I lead on the development and delivery of an integrated marketing and communications strategy and enhance our student recruitment activities and market presence. In providing inspirational and collaborative leadership, I build upon our significant institutional transformation and realise the potential for further success. I work in partnership with external and internal stakeholders, and act as a compelling ambassador for our students, staff and the values of the University.

Lincoln, Lincolnshire, Gb

At BGU, I set and articulate the vision for marketing and student recruitment. I have personally developed and implemented a marketing strategy, specifically designed to increase the volume of enquiries and to aid growth in student numbers. To enable this growth, I have sourced and implemented a CRM system; working with our IT and Systems team to ensure that we maximise the benefit of our investment. The implementation enabled me to ensure we have a customer-focused enquiry journey, in addition to solving issues related to a high staff turnover. This succeeded in lowering the cost-per-enquiry, increasing the volume of interactions we had with each applicant, and improving the average time for making applicant decisions. It also had the impact of improving our offer-to-accept rate and we therefore increased our volume of enrolled students. My role requires me to manage five different teams; Student Recruitment, Admissions, LincHigher (NCOP), Marketing and Events & Alumni. Each team requires a flexible approach to leadership as their roles are linked, but also very different. To develop a performance culture I have created a consistency of approach to communicating with each team about my expectations for them, in addition to empowering managers to find innovative solutions to problems. On a personal level, I have attended international conferences, taken part in an Erasmus+ staff mobility exchange, and attended a variety of UK HE industry conferences related to student recruitment, widening participation and the Augar Review. All of these opportunities have broadened my horizons and allowed me to grow into a more effective leader. Achievements:- Increased application to offer rate at all levels.- Increased offer to accept rate at all levels, with biggest gains made at undergraduate level.- Increased applications to undergraduate programmes within the first 12 months.- Implemented a CRM and developed the full customer journey within the cycle.

Sheffield, South Yorkshire, Gb

Working in conjunction with established marketing teams, I provided expert advice and consultancy to organisations who could benefit from an enhanced social media presence. An expert across a multitude of platforms, I developed strategic plans to help businesses meet KPIs relating to their overall business objectives. This generally involved using effective content to meet their business objectives, often supplemented by paid-for advertising.

Sheffield, South Yorkshire, Gb

To provide consultation to 14 key departments on their marketing and recruitment activities. This involved influencing their strategic marketing plans, and creating and implementing the plans on their behalf. In addition to UK and international recruitment activities, I was involved in the promotion of research dissemination, business engagement, the rationalisation of business processes and web development. I managed a team of marketing professionals, as well as influencing a wider network of administrators within my area. My work was recognised at an institutional level, which led to me being involved in key strategy groups related to web development, postgraduate recruitment and market research.

Sheffield, South Yorkshire, Gb

Providing expert insight for marketing campaigns aimed at promoting research dissemination, student recruitment and business engagement. This involved liaising with departments and faculties to help manage projects, and involved specialist agencies when required. The remit was to develop and manage the University of Sheffield's brand and reputation as a world-leading, disinguished education institution.

Sheffield, Gb

Creating and managing campaigns to generate and convert new sales leads. This involved meeting with potential and current clients on a regular basis to discuss the implementation of new action plans relating to the recovery of debt. As part of my role I created a tender submission protocol. This task required detailed strategic planning to complete but has since become a successful tendering tool.

Epsom, Surrey, Gb

My role consisted of planning marketing campaigns to assist the sales team in generating warm leads for conversion into clients. I had to plan, design and produce direct marketing materials to drive potential clients to make contact with our sales force through telephone, email or postal contact.

Executive Mba, Business Administration And Management, General

Bachelor'S Degree, Business And Marketing