Jonathan Beatty Email & Phone Number

Louisville, KY

Serving People, Serving People.

Mission: End illiteracy, #bookbybook

Louisville, Kentucky Area

Developed comprehensive business plans that delivered volume, sales, and profit targets. Collaborated with cross-functional partners to design and execute key strategies and tactics including: product mix effectiveness, marketing spend efficiency, and share of shelf/distribution.

• Developed short & long term business plans that delivered volume, sales, and profit targets. Collaborated with Sales and Marketing functions to design and execute key strategies and tactics including: initiative.
• Created product offerings, pricing, and distribution strategies securing first distribution opportunity at Costco; led multi-functional team to successful launch and received three “Costco Gold Star Contributor” awards.
• Improved product mix efficiency by 16% after leading and implementing Company’s first assessment of promotional effectiveness across all North American categories and retailers. Utilized qualitative and quantitative.
• Identified $15M of non-value add spend for product transition incentives (PTI) via 5-year historical retailer funding analysis. Created and deployed plan to reallocate funds to Food & channels, increasing sales by 120%.
• Increased top-line sales 9% by implementing multi-industry benchmarking data; analysis improved pricing brackets, increased retailer margins and restructured retailer tiers.

• Provided strategic financial leadership for 9 initiatives across three brands / two categories, with a cumulative NPV of over $50M. Redirected teams’ focus from sales to profit, over-delivering against Company.
• Led business planning process accounting for over 10 million cases, $320M in sales and $223M in profit. Collaborated with The Neilson Company to reallocate ~$25M of marketing spend optimizing marketing mix and.
• Increased gross margin by 4.5%, yielding $5M AT profit by delivering a 6% price increase. Analysis included understanding consumer elasticity factors, competitive response, volume/merchandising impact, suggested retail.
• Secured incremental $21M in marketing spend for Rinse business by developing dual brand strategy for Crest & Scope, and aligning Sr. Management to plan for both brands to continually be supported throughout the FY, vs..
• Delivered incremental 264,000 cases and over $8M in profit after analyzing impact of entering into “white space” for Fixodent (Cleansers). Analysis included evaluation of sizing, pricing, special packs, retailer and.
• Reduced Rinse/Denture non-performing inventory (NPI) by 63% and reduced SKU count by ~15% after exploring and utilizing remnant and secondary markets. Created 2 year glidepath to further reduce NPI by 17% and SKU count.

• Owned and managed $550M North America budget which included: raw/packing material, labor, depreciation, energy, maintenance, and logistics costs. Strategic financial leadership and strong cost accountability drove the.
• Revamped cost structure for the most complicated initiative in Fem Care history (Always Infinity), and successfully closed $14M NPV gap; recipient of prestigious “Recognition Shares” award, which is given to 2% of the.
• Led quarterly and fiscal year forecasting processes with 99% accuracy. Created and implemented Variance Analysis Tool (VAT), which reduced forecast variances by over 45%; tool also improved capability and results for.
• Championed option analysis & decision making for distribution & sourcing inquiries: Canadian distribution strategy delivered a $3M NPV for warehousing/customization, increasing retailer responsiveness over 14%. 6.
• Revamped inventory forecasting process that quickly solved $20M inventory issue raised by prior year D&T audit, and ensures proper accounting of expenses and inventory in the future.
• Reduced 4 working days by driving end to end process improvements for developing and reporting the FY forecast. Improvements include elimination of non-value add reviews, increased autonomy for budget owners, and.

• Led creative agency audit resulting in the discovery of seven major issues that were applicable for all agencies. Created and implemented more rigorous third party controls framework, that improved stewardship for.
• Discovered $3M of improper accounting for Retail Marketing Services (RMS) related to e-couponing activity. Collaborated with anti-fraud Sr. Manager and created controls framework for Organization mitigating future.
• Led Walmart retailer team audit evaluating controls of P&G selling operations. Discovered five issues and collaborated with team to create remediation plans with sustainable processes, ultimately strengthening controls.
• Created and deployed Sarbanes-Oxley training for NA Audit team; ensured all controls personnel was educated and received positive feedback from both peers & Sr. Management.

Master Of Business Administration (M.B.A.), Finance

Bachelor Of Business Administration (B.B.A.), Marketing & Management