Full-circle digital campaign strategy, management & consulting services for enterprise clients & multi-location SMBs.• Personally manage & implement the creation of cutting edge PPC tracking solutions that incorporate online & offline conversion tracking, enhanced conversion setup, GA4 integration and full Consent Mode V2 implementation.• Utilized 30,000+ customer data points to create numerous, segmented lists for use with digital campaigns that reduce time necessary for campaign… Show more Full-circle digital campaign strategy, management & consulting services for enterprise clients & multi-location SMBs.• Personally manage & implement the creation of cutting edge PPC tracking solutions that incorporate online & offline conversion tracking, enhanced conversion setup, GA4 integration and full Consent Mode V2 implementation.• Utilized 30,000+ customer data points to create numerous, segmented lists for use with digital campaigns that reduce time necessary for campaign optimization.• Create bespoke checklists, templates, SOPs and automations that reduced time to research, build, launch & optimize campaigns by 30-50%.• Provided focused, up-to-date information, strategy recommendations & training to client’s that allowed internal marketing team to successfully take campaign management in-house.• Oversees production of compelling narrative & informational promotional videos which are tailor made for use with integrated paid marketing campaigns. Show less

Closed Loop is a fast-growing, full-service digital advertising agency that helps innovative companies achieve massive growth. Named by Ad Age as one of the Best Places to Work for the last 5 years.• Handled over $4 million in PPC and Paid Social (Meta/LI) ad-spend each year for established and startup SaaS clientele.• Discovered and corrected major Conversion Tracking issues and/or data discrepancies in 63% of clients managed.• Named Client lead on over 50% of all accounts… Show more Closed Loop is a fast-growing, full-service digital advertising agency that helps innovative companies achieve massive growth. Named by Ad Age as one of the Best Places to Work for the last 5 years.• Handled over $4 million in PPC and Paid Social (Meta/LI) ad-spend each year for established and startup SaaS clientele.• Discovered and corrected major Conversion Tracking issues and/or data discrepancies in 63% of clients managed.• Named Client lead on over 50% of all accounts assigned & provided direct oversight of secondary team members on numerous accounts. • Guided implementation and setup of OCT from scratch for SaaS client, reducing MQL cost by 11% in the first two weeks after launch.• Successfully guided and implemented comprehensive Conversion Tracking, including automated Salesforce integrations and Offline Conversion uploads, for a majority of assigned clients. • Created & launched Programmatic campaign from scratch in just 2 weeks for a Fortune 500 client.• Achieved increased budget spend from 50% of all client’s through effective use of smaller budgets and strategic exposure of Clients to improved campaign performance.• Developed Go to Market strategy, launched a total rebrand and full PPC marketing campaign for the acquisition of a company by Fortune 500 client. • Willingly volunteered to supplement staff of Programmatic department when staffing became low. Achieved Programmatic certification in less than 2 weeks and began actively contributing to managing Programmatic campaigns by the second day working within the department.• Creatively solved budgeting issues with the re-use and re-editing of company video collateral to be used as targeted YouTube video ads. 80% of new video ads produced improved viewership metrics compared with previous, purpose built video ads. Show less

With proprietary systems, processes and a hiring methodology, we turned good candidates into great employees and provided best-in-class service to the Twin Cities business community. Our methods allowed for greater oversight than the normal janitorial company, while keeping the monthly cost to our clients in-line with industry norms.Over our 5 years in business we were able to scale the client base, revenue and company structure every year, while personally never committing more than… Show more With proprietary systems, processes and a hiring methodology, we turned good candidates into great employees and provided best-in-class service to the Twin Cities business community. Our methods allowed for greater oversight than the normal janitorial company, while keeping the monthly cost to our clients in-line with industry norms.Over our 5 years in business we were able to scale the client base, revenue and company structure every year, while personally never committing more than part-time hours to the endeavor.We exited the business with the successful and profitable sale of company contracts to a respected and growing competitor that was able to seamlessly take over all client accounts, with no major disturbance to client operations, in late 2022. Show less

Closely involved in the management and execution of campaigns for numerous disciplines such as PPC/SEM, paid social advertising, conversion rate optimization, organic social, web wireframing and SEO.• Implemented campaign A/B testing that resulted in a 50% decrease in CPC for multiple clients, while keeping the budget spend consistent.• Organized Social department with clear timelines and expectations. Also created and optimized a new content production schedule that resulted in 25%… Show more Closely involved in the management and execution of campaigns for numerous disciplines such as PPC/SEM, paid social advertising, conversion rate optimization, organic social, web wireframing and SEO.• Implemented campaign A/B testing that resulted in a 50% decrease in CPC for multiple clients, while keeping the budget spend consistent.• Organized Social department with clear timelines and expectations. Also created and optimized a new content production schedule that resulted in 25% decrease in time to complete client content.• Closed the loop on PPC performance tracking for numerous clients by adding Call Tracking Numbers and establishing email submission tracking. This allows the agency to fully show the value of services to the clients.• Oversaw Digital Marketing department that improved spend of Google Grant Ads account by 4X, something the two previous agencies could not accomplish, developed agency first campaign tracking documents that automated budget reconciliation and implemented a campaign tracking sheet that allowed for smooth management transition of client accounts between marketers.• Directly contributed to converting two potential customers into paying clients by providing comprehensive digital campaign plans and personally pitching plans directly to clients.• Involved in numerous RFPs that resulted in new clients and revenue.• Implemented numerous company wide, operational initiatives such as a new client onboarding process, new campaign initiation process and new project kickoff process. These initiatives allowed for clear deliverables for each department, reduced project setup times and boosted morale among employees. Show less

Developed and executed bespoke pay-per-click (PPC) strategies and performed landing page Conversion Rate Optimization (CRO) for localized campaigns across the US and Canada.• Simultaneously managed 50+ client PPC accounts on a monthly basis, including all CRO and A/B testing for over 60 associated landing pages.• Achieved above average scores for every performance metric measured by the department, within first 3 months of employment. Metrics include CPC, CTR, Conversion Rate and… Show more Developed and executed bespoke pay-per-click (PPC) strategies and performed landing page Conversion Rate Optimization (CRO) for localized campaigns across the US and Canada.• Simultaneously managed 50+ client PPC accounts on a monthly basis, including all CRO and A/B testing for over 60 associated landing pages.• Achieved above average scores for every performance metric measured by the department, within first 3 months of employment. Metrics include CPC, CTR, Conversion Rate and Quality Score.• Managed over a dozen client-facing accounts that required direct contact with firm principles, where I provided guidance, respectfully defended strategic choices and informed clients on the value of the Search Engine Marketing (SEM) and landing page production & CRO services.• Independently developed optimization strategies, based on historic client performance data, which resulted in the third lowest Cost-Per-Click (CPC) in the department, while still hitting targets for Click Through Rate (CTR) and budget utilization.• Optimized workflow to reduce the amount of time necessary for campaign review by over 30% through careful analysis of trends and data across the entirety of account load. Show less

Effectively worked to transition an antiquated & underserved company ecommerce site into a state-of-the-art revenue generator and fundamental pillar of organizational growth.• Developed go to market strategy for re-launch of ecommerce site complete with marketing automation that incorporated emails, retargeting, blog content, outbound sales outreach and physical mailers.• Mined large data sets in the NetSuite platform to learn 75% of revenue came from 7% of product listings.… Show more Effectively worked to transition an antiquated & underserved company ecommerce site into a state-of-the-art revenue generator and fundamental pillar of organizational growth.• Developed go to market strategy for re-launch of ecommerce site complete with marketing automation that incorporated emails, retargeting, blog content, outbound sales outreach and physical mailers.• Mined large data sets in the NetSuite platform to learn 75% of revenue came from 7% of product listings. Utilizing this data, work hours and budget were adjusted to maximize attention on our most important, revenue generating product listings and best selling SKUs which produced a project budget savings of 70%.• Developed and launched a first of its kind program, Text-A-Pro, where the general public could directly text any plumbing/HVAC question and/or picture to our experienced City Desk Pros and get free professional advice instantly.• Oversaw the work, schedule and priorities of one direct report who produced a company first, targeted, local mailing campaign to a new market segment that was poised for growth.• Raised weekly email newsletter open rate from less than 20% to more than 45% through list cultivation in order to find most responsive and engaged customer base. • Raised the average Quality Score for keywords in legacy Adwords campaign to 7/10 or more, while lowering overall CPC and increasing CTR.• Created messaging and execution strategy for dozens of pieces of design collateral including company flyers, banners, mailers, digital remarketing ads, Facebook ads, email headers and a cartoon mascot.• Photographed company outreach events and performed studio shoots of ecommerce products. Show less

Transformed a neglected and unstructured department with out of control spending into an organized, efficient, one-person department poised for strong growth.• Strategized, managed and executed all digital and physical marketing efforts for the best rated garage door repair and installation company in the greater Twin Cities.• Effected a $400,000 cost savings over two years, while keeping lead volume consistent, through strategic deployment of a high six-figure marketing budget… Show more Transformed a neglected and unstructured department with out of control spending into an organized, efficient, one-person department poised for strong growth.• Strategized, managed and executed all digital and physical marketing efforts for the best rated garage door repair and installation company in the greater Twin Cities.• Effected a $400,000 cost savings over two years, while keeping lead volume consistent, through strategic deployment of a high six-figure marketing budget, utilizing proven physical and digital channels.• Lowered overall Cost of Acquisition for booked appointments by nearly 35%.• Improved all key metrics on PPC ad spend including decreasing overall cost per click on search ads by 69%.• Wire-framed and built targeted mini-site used exclusively for PPC traffic and optimized site to increase conversion rate by over 65%.• Designed, wrote copy and created delivery strategy for email campaigns that resulted in thousands of consumer touches, produced an average of $173 of revenue per customer appointment and reactivated 100's of dormant customers, turning them into warm leads.• Scripted, shot and edited company training videos. Photographed professional publicity/marketing images of staff and company vehicles that were used in company mailers and website.• Oversaw the ideation and creation of all collateral needed for company booth at the largest consumer home show in Minneapolis. Collateral included bags, stickers, cards, brochures and video production for promotional video loop. Show less

Participated in numerous duties associated with client marketing campaigns including providing initial setup of AdWords and Facebook paid advertising campaigns, social media content research/creation, daily post dissemination and photo/video production.• Provided initial setup of Facebook campaign for an entertainment client that resulted in a CPC of only $0.031 and nearly 10,000 clicks over the course of all campaigns for the client.• Sourced original content for numerous client… Show more Participated in numerous duties associated with client marketing campaigns including providing initial setup of AdWords and Facebook paid advertising campaigns, social media content research/creation, daily post dissemination and photo/video production.• Provided initial setup of Facebook campaign for an entertainment client that resulted in a CPC of only $0.031 and nearly 10,000 clicks over the course of all campaigns for the client.• Sourced original content for numerous client social media campaigns and scheduled hundreds of posts across 6 different social media channels utilizing Hootsuite and manual scheduling.• Managed overall presentation of website, utilizing Wordpress platform. Sourced, uploaded, scheduled, and provided copy for multiple pieces of content every day.• Oversaw design and creation of creative collateral including print brochures, Facebook video ads, and websites.• Provided copywriting for numerous items including company print brochure and website.• Engaged in client acquisition campaign that resulted in 19 meetings with potential clients.• Provided photo and video production/post-production services for client events.• Managed the creation and content population of company Facebook and YouTube properties including creation of metadata and digitally packaging files for optimal quality and size. Show less

Led the day-to-day operations of creative department, overseeing a staff of five. Duties consisted of Executive Producing media projects, photography assignments, and social media post creation.• Reviewed KPIs to refine the video, photo, and social storytelling process and make it more relevant to viewers.• Ensured cohesive brand standards, creative continuity, and actively guided the storytelling process of all multimedia.• Executive produced multiple video projects per week… Show more Led the day-to-day operations of creative department, overseeing a staff of five. Duties consisted of Executive Producing media projects, photography assignments, and social media post creation.• Reviewed KPIs to refine the video, photo, and social storytelling process and make it more relevant to viewers.• Ensured cohesive brand standards, creative continuity, and actively guided the storytelling process of all multimedia.• Executive produced multiple video projects per week under tight broadcast and live event deadlines.• Developed, scripted and executive produced four video projects that played a role in annual charity event that collected an organizational record of $1.2 million dollars of donations in a single evening.• Directly worked with major influencers to highlight the organization including Clayton Kershaw, Sean Kingston, Nikki Phillippi, Zachary Levi, Blake Griffin and more. Show less

Coordinated the production of a variety of digital assets necessary to service the creation of localized digital files. • Track digital content deliverables including Subtitles, Forced Narratives, Closed Captions, and various conversions of each.• Prequalify company assets for client orders and coordinate the necessary Encoding, Transcoding, and Converting of files in numerous formats.• Meticulously research and arrange delivery of files in required client specs including Pro… Show more Coordinated the production of a variety of digital assets necessary to service the creation of localized digital files. • Track digital content deliverables including Subtitles, Forced Narratives, Closed Captions, and various conversions of each.• Prequalify company assets for client orders and coordinate the necessary Encoding, Transcoding, and Converting of files in numerous formats.• Meticulously research and arrange delivery of files in required client specs including Pro Res, IMX, PR LT, NTSC, PAL, and HD variations.• Working knowledge of SAP Purchase Order software, Share Point, Xytech, Microsoft Customer Relationship Management Software (CRM), and inter department programs that track physical film assets and files. Show less

• Organized, managed and executed numerous projects for high profile clients including Entertainment Studios, Cornerstone Television Network and Shopflick.com.• Instrumental in guiding the creative process of all projects.• Implemented completely digital workflow for content approval, segment updates and final output of projects that resulted in faster, more streamlined project development.

• Utilized ENG and DSLR cameras to capture multiple hours of documentary content in the field each week. • Lighting designer and sound supervisor for in-studio interview shoots.• Implemented systems changeover, acquiring state of the art hardware and software for media editing and streamlining data sharing between multiple units. These changes increased productivity, improved quality of final output and resulted in a more motivated work force. • Edited 3 to 6 original media… Show more • Utilized ENG and DSLR cameras to capture multiple hours of documentary content in the field each week. • Lighting designer and sound supervisor for in-studio interview shoots.• Implemented systems changeover, acquiring state of the art hardware and software for media editing and streamlining data sharing between multiple units. These changes increased productivity, improved quality of final output and resulted in a more motivated work force. • Edited 3 to 6 original media segments each week for live event broadcasts and half-hour television show. Show less