Jonathan Berger Email & Phone Number

Los Angeles, CA, US

Los Angeles, CA, US

• Manages a $8M annual budget across 21 Amazon brands in the Food & Supplements and Beauty & Personal Care verticals.
• Leads a high-performing team of 3 PPC analysts to execute strategies and meet KPIs.
• Directs keyword tracking, A/B testing, and brand scaling initiatives while optimizing bids, budgets, and ad placements.
• Launched a listing refresh initiative across our portfolio, increasing impressions and conversions and developed a comprehensive SOP to ensure consistent implementation.
• Improved efficiency by bringing multiple brands in-house from various PPC agencies, achieving a 28% growth in sales while lowering ACOS from 84% to 59%.
• Delivers comprehensive bi-weekly reports to senior management with insights on performance and growth.

Almere, Flevoland, NL

• Launched and managed profitable advertising campaigns across multiple platforms including Taboola, Twitter, Outbrain, and Yahoo Gemini.
• Guided a team of 6 media buyers, overseeing content arbitrage and ad optimization processes.
• Managed a monthly budget of $100,000, consistently delivering optimal results.
• Increased CTR by over 50% YoY through effective ad optimization using data analysis tools.

North Hollywood, CA, US

• Handled 12+ projects daily and provided deliverables and assets to clients on-time
• Communicated internal team’s creative vision to the graphics department
• Wrote copy for film, TV and digital campaigns in partnership with project writing team
• Hired and negotiated rates of voice-over talent

Los Angeles, California, US

• Produced, filmed, and edited original video content for website and social media postings, leading to a 1,900% increase in website views
• Directed initiative to increase engagement of younger viewers through a social media (Facebook, Instagram, Twitter, and Snapchat) campaign

New York, NY, US

• Maintained detailed budget trackers for vendors and credit cards
• Converted dailies into DVDs and delivered them to executives
• Researched b-roll stock footage for editors

Hollywood, CA, US

• Created promotional and outreach campaigns
• Formed brand partnerships with businesses
• Supported office staff with projects and tasks as needed, including research, promotions and grassroots outreach

Los Angeles, CA, US

• Strategized content ideas for online banners and advertisements
• Developed copy and taglines for promotional content
• Generated and analyzed marketing campaign metrics via Excel
• Worked with creative department to create marketing materials to support sales initiative

Los Angeles, CA, US

• Developed presentations to communicate commercial property market research findings to marketing team
• Created and updated a detailed client information database system utilizing Excel
• Conducted buyer due diligence by summarizing tenant leases and inspecting property units
• Aggregated data on competitive properties and created spreadsheets to evaluate information
• Engaged in market survey cold calling to determine property and rental values