• Manages a $8M annual budget across 21 Amazon brands in the Food & Supplements and Beauty & Personal Care verticals.• Leads a high-performing team of 3 PPC analysts to execute strategies and meet KPIs.• Directs keyword tracking, A/B testing, and brand scaling initiatives while optimizing bids, budgets, and ad placements.• Launched a listing refresh initiative across our portfolio, increasing impressions and conversions and developed a comprehensive SOP to ensure consistent implementation.• Improved efficiency by bringing multiple brands in-house from various PPC agencies, achieving a 28% growth in sales while lowering ACOS from 84% to 59%.• Delivers comprehensive bi-weekly reports to senior management with insights on performance and growth.

• Launched and managed profitable advertising campaigns across multiple platforms including Taboola, Twitter, Outbrain, and Yahoo Gemini.• Guided a team of 6 media buyers, overseeing content arbitrage and ad optimization processes.• Managed a monthly budget of $100,000, consistently delivering optimal results.• Increased CTR by over 50% YoY through effective ad optimization using data analysis tools.

• Handled 12+ projects daily and provided deliverables and assets to clients on-time• Communicated internal team’s creative vision to the graphics department• Wrote copy for film, TV and digital campaigns in partnership with project writing team• Hired and negotiated rates of voice-over talent

• Produced, filmed, and edited original video content for website and social media postings, leading to a 1,900% increase in website views• Directed initiative to increase engagement of younger viewers through a social media (Facebook, Instagram, Twitter, and Snapchat) campaign

• Maintained detailed budget trackers for vendors and credit cards • Converted dailies into DVDs and delivered them to executives • Researched b-roll stock footage for editors

• Created promotional and outreach campaigns• Formed brand partnerships with businesses• Supported office staff with projects and tasks as needed, including research, promotions and grassroots outreach

• Strategized content ideas for online banners and advertisements• Developed copy and taglines for promotional content• Generated and analyzed marketing campaign metrics via Excel• Worked with creative department to create marketing materials to support sales initiative

• Developed presentations to communicate commercial property market research findings to marketing team• Created and updated a detailed client information database system utilizing Excel• Conducted buyer due diligence by summarizing tenant leases and inspecting property units• Aggregated data on competitive properties and created spreadsheets to evaluate information• Engaged in market survey cold calling to determine property and rental values