Jonathan Berthon Email & Phone Number

Région Métropolitaine De New York City

New York, New York, États-Unis

Marketing Missions:• Generated leads and managed all online communication channels, including website, CRM (Salesforce), social media, and email marketing platforms (MailChimp, HubSpot).• Oversaw the global website, including sourcing web agency teams, implementing new architecture, AI technology, design, and improving SEO to increase web leads.• Implemented and managed Salesforce CRM, conducted training sessions for the sales team, and analyzed performance metrics for continuous improvement.• Managed events and shows in the US to enhance brand presence and engage with target audiences effectively.Sales Missions (starting 2022):• Managed account activities, quotes, proposals, and pre-sales support using Salesforce CRM.• Developed and managed sales forecasts, ensuring accurate resource allocation.• Collaborated cross-functionally to create tailored proposals and gather customer insights.• Cultivated distribution networks, expanding market reach and customer base.• Provided valuable input to product marketing and development teams, driving continuous improvement.• Actively participated in conferences and trade shows, establishing strong client relationships.

Paris

• Collaborated with the marketing team to implement strategies for the Group, improving market awareness and launching new products.• Coordinated corporate events, exhibitions, and trade shows globally, including Europe, Asia, and the United States, to expand market reach.• Contributed to content creation, newsletters, and promotional materials, while working closely with international teams to ensure alignment and consistency.

Région De Paris, France

Led Trade Marketing initiatives for the NA market: • Managed POS displays production and implementation in key point-of-sales • Developed supporting marketing assets (with internal creative team and external vendors), including print (brochures, flyers), web marketing assets, product videos and tutorial videos Developed and maintained US partnerships with pro photo groups, major tech and lifestyle press and leading media groupsCoordinated retail/sales events with key photo specialty stores (B&H, Samy’s Camera) Managed US tradeshows (PhotoPlus Expo, CES), including booth design, logistics, staffing and training

Région De Paris, France

Developed Trade Marketing projects for the DxO brand globally: • Coordinated POS displays production and logistics; managed vendors’ contracts/relationships • Developed supporting marketing assets, including brochures and event catalogs Managed EMEA photo partnerships, including cover-CD operations with key photo magazines Fostered effective relationships with tradeshow organizations (PhotoPlus Expo, Photo Paris) Coordinated sales events with major retail partners (including “The Swap” at B&H New York); developed supporting web materials, press kits, and Trade Marketing assets

Région De Paris, France

Supported EMEA photo partnerships (print and web magazines) Created product profiles and managed product inventory on Amazon sales platforms (US, EMEA) Assisted the Sales & Operations team on the EMEA retail market

Région De Boulogne-Billancourt, France

Managed partnerships operations with the marketing teams of 200 TV channels within CANAL+ and CANALSAT group, including MTV, National Geographic Channel and Trace TV Built TV advertising campaigns for CANAL+ TV programs Created communication tools for CANAL+ DOM-TOM subsidiaries (including catalogs and DVDs)

Puteaux

Coordinated multiple Orange brand corporate events (Mobile World Congress, LeWeb, Orange Football Challenge...)Provided strategic recommendations on PR events/management Maintained Orange event hospitality website (MWC, Orange Football Challenge)

Saint Doulchard

Orléans

Master 2 - International Marketing, Vente, Distribution Et Opérations De Marketing, Général

Activities and Societies: micro entreprise IRO (événements de sports extrêmes)

Licence, Education Et Motricité