Jonathan Blutfield Email and Phone Number
✆ +1 908.346.3223 | ✉ jon.blutfield@triradial.com | ⌨ www.triradialsolutions.com►WHAT WE DOWe help the innovators of the Biopharma industry achieve commercial success►CHALLENGES WE SOLVE FOR OUR CLIENTSFrom pre-launch to LOE, we partner with our Biopharma clients to optimize the value of each asset in their commercial portfolio by raising the competitive impact of customer engagement thru focusing on executional excellence► HOW WE DRIVE RESULTS TODAYOur proprietary approach is centered around driving competitively impactful customer execution through cross functional integration of field, marketing, and digital teams around an aligned customer centric engagement framework. Our offerings are focused on the development and world class execution of the framework across brand strategy and tactics (both traditional and digital), as well as training, coaching, change management and governance across HQ and field teams.► PROOF POINTSMultiple studies have validated the impact of the implementation of our competitive execution framework. Dramatic changes in market share, HCP intent to prescribe, and HCP Rx volume have been demonstrated with our proprietary approach.Key Skills:Pharma Sales, Sales Effectiveness, Sales Operations, International Sales, Sales Management/Coaching, Brand Management/Marketing, Oncology, Product Launch, Cross-Functional Team Leadership, Business/Brand Strategy, Training, Digital Transformation
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Adjunct FacultyFairleigh Dickinson University Silberman College Of BusinessLebanon, Nj, Us
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Principal ConsultantTriradial Solutions May 2023 - PresentMahwah, New Jersey, Us -
Commercial Excellence ConsultantAcuitas360 May 2023 - Present -
PresidentStratex Solutions Llc May 2023 - PresentFounded consultancy company dedicated to driving competitively impactfulcustomer execution through cross functional integration of sales/fieldorganization, marketing, and digital. Offerings focused on development ofcustomized commercial excellence framework, its application across brandstrategy and tactics, as well as training, coaching, change management andgovernance
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Head Global Oncology Sales ExcellenceNovartis Dec 2018 - Mar 2023Basel, Baselstadt, ChSets global sales strategy focusing on improving customer experience delivered by Oncology field associates. Leads team that co-creates & implements programs with top 5 markets & regions with emphasis on competitive selling, coaching, field model transformation, omni-channel orchestration, marketing/sales integration, & field incentivesKey Accomplishments:-Execution of competitive selling model shown to increase brand share by 2x -Omni-channel orchestration model associated with 45% improvement in prescribing volume-Created unique messaging development process integrating sales model into brand strategy & tactics -
Lead Business Partner: Us & Global Oncology Shared Services Support OrganizationNovartis Jan 2016 - Dec 2018Basel, Baselstadt, ChResponsible for support services for US & Global Oncology spanning 5 commercial & 1 medical function including sales training, insights & analytics, field force operations, marketing operations, meetings, congresses, & events, & med Info/med compliance trainingKey Accomplishments: -Led transformation of 60 associates from BU structure to cross-divisional shared service model -Generated > $8MM in service delivery savings -Insourced >$13MM in services from vendors to internal Novartis off-shore service centers -Increased customer satisfaction with delivered services from 4.5/6.0 (baseline) to 4.8/6.0 (end of year)
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Head: Global Oncology Business Operations/Strategic CapabilitiesNovartis Jun 2010 - Jan 2016Basel, Baselstadt, ChLead global commercial operations organization consisting of 45 FTEs in 9 departments including sales force effectiveness, digital strategy, marketing effectiveness, sales training, business analysis, strategic planning, patient adherence, competitive intelligence, & congress planning/strategic alliancesKey Accomplishments:-Led transformation of global digital footprint from brand website focus to multi-channel approach -Built Global Patient Adherence Center of Excellence launching adherence solutions in 46 countries-Developed streamlined global brand planning process -Global marketing co-lead for integration of GSK Oncology brands into Novartis portfolio -Business Lead for Oncology Executive Development Program delivered through Columbia Business School
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Head: Global Oncology Sales Force Effectiveness/Commercial ExcellenceNovartis Nov 2007 - Jun 2010Basel, Baselstadt, ChLed team of 6 responsible for sales force effectiveness, sales training, digital, & marketing effectivenessKey Accomplishments:-Developed & rolled out selling model designed to increase impact of FF promotion. -Integrated sales model into brand planning, training, and coaching process and tools. -Led Customer Solutions Initiative: a process to generate customer insights into brand planning-Created & ran Global Oncology President’s Club recognizing top performing reps from all markets
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Executive Director Hepatitis Sales And MarketingNovartis Jan 2006 - Nov 2007Basel, Baselstadt, ChResponsible for all commercial activities to support launch of Tyzeka for hepatitis B. Managed field force of 25 and marketing team of 3.Key Accomplishments:-Justified and implemented national FF alignment-Hired and launched field organization in 6 months-Managed PI launch of Tyzeka <48 hours after receiving FDA approval
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Executive Director: Transplant & Immunology SalesNovartis Jan 2005 - Dec 2006Basel, Baselstadt, ChManaged field based team of 14 including 10 Transplant Account Managers (sales reps/key account managers), 2 Business Relations Managers (contracting managers), and 2 Business Area Managers (Sales Managers) for Eastern half of the US.Key Accomplishments:-Rolled out key account based selling model which drove >400% growth of Myfortic-Developed & implemented account-based field business planning model -Rolled out novel portfolio contracting strategy securing access & driving share
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Executive Director: Transplant & Immunology MarketingNovartis Jan 2000 - Dec 2004Basel, Baselstadt, ChGroup brand marketing leader responsible for 4 in-line brands (Neoral, Sandimmune, Simulect, and Myfortic), & launch preparation for one product under FDA review (Certican).Key Accomplishments:-Successfully launched Myfortic in 2004 laying foundation for peak year sales performance >$250MM-Set new industry standard for post LOE performance with Neoral: >50% share 4+ years post LOE
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Brand Director: Diovan (Cardiovascular)Novartis 1999 - 2000Basel, Baselstadt, ChLed the Novartis “turbo team” which assembled the top 7 marketers in the organization to form an elite marketing team charged with driving the growth of the Diovan franchise, the company’s top priority brand.Key Accomplishments:-Drove growth trend break resulting in Diovan moving from #2 to #1 in crowded ARB market
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Various Marketing RolesNovartis 1987 - 1999Basel, Baselstadt, ChVarious marketing positions of increasing responsibility including:• Brand Director; Sandostatin LAR Depot - Oncology (Launch)• Brand Leader Miacalcin Nasal Spray - Osteoperosis (Launch)• Product Manager: Dynacirc - Cardiovascular (Re-launch)• Associate New Product Manager: Early Commercialization - Oncology/Anti-Virals• Marketing Research Planner: Primary & Secondary Marketing Research/Forecasting
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VariousSchering Plough 1983 - 1987Rahway, New Jersey, UsVarious Positions in Sales & Professional Services including:• Medical Information Specialist• Sales Representative
Jonathan Blutfield Education Details
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Tufts UniversityGeneral -
Nyu Stern School Of BusinessMarketing
Frequently Asked Questions about Jonathan Blutfield
What company does Jonathan Blutfield work for?
Jonathan Blutfield works for Fairleigh Dickinson University Silberman College Of Business
What is Jonathan Blutfield's role at the current company?
Jonathan Blutfield's current role is Adjunct Faculty.
What schools did Jonathan Blutfield attend?
Jonathan Blutfield attended Tufts University, Nyu Stern School Of Business.
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