Jonathan Bockman Email & Phone Number

Atlanta, Ga, Us

Fulfilling end-to-end design, development, and production implementation of new machine learning credit score products core to Equifax growth initiatives.

Atlanta, Ga, Us

- Overhauled a multi-language Google Cloud modeling tool demonstrating incremental value of Equifax alternative data, a high priority initiative to drive yearly sale pitches to hundreds of customers. Unlocked $49M per year revenue potential for a major US bank. Estimated $7.5M yearly revenue benefit for Equifax.- Led knowledge-share and code review meetings aiding IT in automating the modeling tool, and also with team members responsible for running the tool in their own projects.- Solved a persistent and costly production issue by identifying and accounting for an error inherent to specific cases of small data. - Presented to over 100 data scientists covering the modeling tool, receiving positive presentation feedback from a senior leader.- Built a reporting pipeline feeding an application under ongoing development, identifying and correcting errors in the provided template- Researched and documented steps for an existing clustering process, pitching and eventually adding efficiency improvements. Documentation was relied on by new teammates later responsible for executing the process on a short deadline.

Atlanta, Ga, Us

- Designed and built a classification email trust model, including defining a complex target and building ~500 candidate variables. Performance showed a 9.4% lift in email trust while simultaneously increasing the rate of trustworthy consumers. Resulting changes to the production authentication system were the first driven by a model. - Built and automated reporting on internal fraud investigations through weekly distributions of Tableau dashboards to leadership, providing critical system feedback.- Created a new set of behavioral features and a custom POC model demonstrating an alternative solution when a vendor goes dark. Performance with the alternative attribute set matched the vendor’s inputs, proving value as a replacement solution.- Researched and demonstrated a novel approach to benchmarking vendor performance through a POC data envelopment analysis.- Managed an external vendor data evaluation through a deep exploratory comparison into IP-Geo data, proving an existing internal source was sufficient, which saved Equifax from costs for an unnecessary partnership. - Proved the optimal cost approach for vendor callouts through a strategic waterfall design.

Atlanta, Ga, Us

- Upgraded a SAS-based marketing response model in preparation for a hospitality client’s direct mail campaign.- Prepared attributes and scored a customer model in accordance with rigid requirements, demonstrating higher predictive power versus a competitor and resulting in a near million dollar partnership.- Presented deep exploratory analyses in weekly relationship building meetings with a major timeshare customer, solidifying a major project engagement.- Helped identify process improvements for address standardization boosting match rates between internal data assets. Learnings were formally shared with a wide team of data scientists as a company best practice.- Automated the manual process of an urgent client testing procedure, gaining quicker turnaround times and consistent methodology for other data scientists to use.

• Designed app prototypes incorporating data storytelling to boost a client's product sales to customers in the credit industry. • Researched and evaluated Smart Data Discovery platforms to determine best fit for a Fortune 500 clients’ Analytics Center of Excellence. • Met with senior business leaders to discuss key business use cases and data limitations as part of the Smart Data Discovery POC development process.• Developed project plans, including task schedules, timelines, dependencies, RASCI matrix; participated in weekly “Project Update” meetings with the Chief Data Officer. • Queried POC data using HiveQL; Cleaned data and masked sensitive elements using R.• Created each of the following, which are currently used internally for client marketing and sales efforts: ­ - Formed the “Atlanta Falcons Visual Scouting Report” presentation by gradually introducing custom R visualizations combined with predictive Decision Tree and Random Forest modeling output in storytelling fashion to showcase insights about a rival of the Falcons. ­ - Created the “3sage Analytics Playbook,” describing modeling procedures for high-impact analytics projects, data needed, and KPIs, making use of extensive research into prescriptive optimization methods, as well as predictive and unsupervised data mining techniques.­ - Created the “3sage Data Science Workflow Framework,” detailing processes from a project’s inception to completion (meeting with business leaders and exploring data to modeling, evaluation, and deployment).

Knoxville, Tennessee, Us

• Streamlined the post-event analysis process for over 100 Fiscal Year 2016 Co-Marketing events, informing strategy for multi-million dollars of annual spend.• Provided context to ROI figures from post-event analysis by describing key factors influencing unit sales.• Discussed project assumptions and aligned on approaches with team members from various disciplines, including Trade Marketing, Marketing, Consumer Insights in Category Management, and Sales.• Presented findings from the Fiscal Year 2016 Post-Event Analysis to Bush Brothers top executives, detailing its use moving forward.• Built a template tied to streamlined process for future completion by Regional Sales Managers to aid in the analysis of Fiscal Year 2017 Co-Marketing events.• Documented project steps and reasoning behind assumptions to allow future duplication of the process.• Built regression models predictive of unit sales for Bush's Baked Bean and Variety Bean businesses, and interpreted the effect of various promotion types, different retailers, seasonality, price, and other key predictors on unit sales. Documented the model-building process and steps for prediction and model interpretation.

Us

• Clearly and concisely taught up to 25 Statistics students during "Stat Lab" sessions. • Graded tests and projects providing in depth feedback.

• Oversaw research for an internal project that was part of the development process for a new client relationship with a top convenience store. Researched the key analytical opportunities and data components vital to success in a retail environment, which helped result in the hiring of 3Sage by the client.• Delivered insights from professional sport performance data using IBM’s Watson Analytics, which 3Sage used in its presentation to a major sports franchise.

Palm Harbor, Florida, Us

• Supervised team of 15 Recreation Attendants in executing a high end customer service operation, including interviewing job candidates and generating hourly schedules, resulting in an efficient and cohesive staff. • Helped plan and execute external company team buildings, daily resort activities, holiday events, and birthday parties.• Represented the Recreation Department on a resort committee focused on improving safety and the guest experience.• Received resort wide recognition as a 5 Star Employee.

• Authored postgame stories, incorporating high-profile player and coach interviews, game analysis, and statistics to bring a first-time baseball reporting experience to Florida State FOX Sports/Scout.com subscribers. • Captained an exhaustive effort covering FSU Baseball’s journey to the College World Series, including participation in national press conferences, video reporting, in-game conversation with subscribers, and post-game reports.

Englewood, Co, Us

Consistently a top store performer in sales of product extended coverage plans, up-selling, and loyalty program signups. Our store location was recognized as the leading Sports Authority in the Southeast Region in terms of loyalty signups.

Improved multi-tasking, communication, planning, and customer service skills in a demanding role: Served patrons, organized the rapid fire distribution of meals, maintained stock of kitchen supplies, and met unforeseen demands in a team environment at the 2009 Rachel Ray named "Best Steakhouse in America."

Tampa, Fl, Us

Organized records of donations to the University of Tampa, and assisted in event preparations for University donors.

Master’S Degree, Business Analytics

Statistics For Management 1 & 2

Bachelor Of Science (B.S.), Sport Management

Sport Management