Manages and implements all marketing functions for the multi-million dollar manufacturing and distribution company. Develops and executes integrated marketing programs to achieve revenue, profitability and market share objectives. Manages company website and web analytics. Manages and implements trade show, social media and advertising strategies. Designs and manages marketing communications to include: sales collateral for print and online use, e-newsletters, advertising, press releases and competitive analysis.• Successfully launched marketing plan to promote company offerings, build brand awareness and enhance customer communication that helped lead to record setting sales for 5 consecutive years.• Increased sales, sales leads and brand awareness by an average of over 100% through the successful planning and management of multiple yearly international tradeshows.• Successfully designed and launched several new websites for the company that led to increased sales leads, launch of a YouTube channel and integrated social media strategy and initiatives.

Managed all marketing functions for the multi-million dollar company. Developed and executed marketing and sales campaigns through traditional and e-marketing initiatives. Managed company website and web analytics. Designed marketing and sales collaterals for print and online use. Managed and attended trade shows. Managed customer database and direct marketing lists. Solicited business via phone and email, managed customer accounts and built positive relationships with customers to grow the business demand. • Successfully re-branded the company by implementing a new company website, developed over 20 sales and marketing collaterals, designed a new tradeshow booth and revamped the product catalog. • Increased website leads by 400%, increased website traffic by 500% and greatly enhances the quality and functionality of the company’s web presence by designing, managing and maintaining a new website.• Implemented regular sales campaigns and used multi-channel marketing techniques to increase designated product sales by 10% and new business prospects by 30%. • Increased international customer and sales by 10% through e-marketing campaigns and internet leads.

Managed integrated marketing communication campaigns and supported 40 marketing employees. Led corporate wide e-marketing programs and managed web analytic reporting. Managed company’s websites and Intranet. Authored and communicated company news and articles. Initiated and implemented internal branding campaigns. • Increased sales prospects by 10% and brand recognition by managing and implementing direct marketing and e-marketing plans for new product launches and current products.• Improved success of integrated marketing communication campaigns through the completion of ROI analyses by providing recommendations for improvement and implementing new processes.• Increased qualified web traffic by 20% through managing the creation of five new websites and implementing website optimization and search engine marketing programs.• Decreased outsourcing costs by 15% while successfully managing web, interactive, and advertising agencies.• Achieved an Intranet approval rating of 95% by leading cross-functional team to drive creative and innovative thinking that resulted in improved processes and continual quality improvements.• Successfully launched internal magazine to improve internal communications, as managing editor, reaching over 4,500 employees in over 30 locations across North America.

Managed staff of four that supported 175 employees. Managed the corporate website. Developed and executed marketing and advertising plans. Coordinated and planned over 40 trade shows per year. • Increased sales leads by 10% through the management of marketing plans and trade show activities.• Increased company brand recognition by managing the creative design of 30 new collateral pieces.• Developed new corporate website with new branding in collaboration with IT and Senior Management.• Managed $300K trade show budget and increased presence at national/state events 40% over previous years.• Won the 2005 Collaboration Award.Sr. Client Service Specialist 1/2003 – 1/2004• Assisted VP with the development of marketing campaigns. Conducted market research to assist in the creation of the business plan, competitor analysis and product positioning. Solicited clients for consulting services.• Exceeded annual sales goals by 20% and reduced costs by $30K through the creation of a new web enabled conference program for client presentations and educational sessions.• Won the 2004 Collaboration Award.Marketing Associate 1/2002 – 1/2003• Conducted market research to assist in the creation of a business plan. Created new marketing promotional materials, ads, surveys, press releases and direct mailings. Updated the corporate website.• Increased sales leads 25% at 15 regional/state healthcare conventions.Education Developer 4/2002 – 12/2002• Created a series of 50 audio education CDs to train hospital coding clients in best practices that brought in $300K of sales.• Designed and developed 30 e-learning courses that improved coding and documentation knowledge for over 100 clients and 50 internal employees.Inside Sales / Client Service Specialist 7/2001 – 4/2002• Solicited Health Information Management professionals for educational products and services. Assisted with the creation of business proposals.• Exceeded monthly sales quotas consistently by 15%.