Jonathan Bull Email and Phone Number
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- A trusted leader and well-rounded marketer with strong FMCG experience and a passion for building brands and developing people.- Strategic Thinker with influential communication skills, astute commercial acumen and direct customer facing experience.- Accomplished knowledge of complete product life cycle management from insight to 360 market execution.Specialties: Brand positioning and consumer insight crafting. Leveraging business drivers to deliver cost savings and margin improvements through tight commercial control.
Tetra Pak
View- Website:
- tetrapak.com
- Employees:
- 20453
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Marketing Manager - Northern EuropeTetra Pak Oct 2022 - Present
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Marketing Director - Chocolate, Cake, SeasonalPladis Global Dec 2020 - May 2022Hayes, England, United Kingdom- Driving performance within multi category seasonal portfolio to deliver 10% growth in 2021.- Leading innovation and renovation strategies & portfolio management across 200+ sku's- Achieved consecutive 3 year growth on family focussed Penguin brand - through branded relaunch and targeted radio and social activation.- Launch of McVities BN biscuits into the UK inside 6mths - to deliver £10m in year 1- Created partnership with Twitch to grow Flipz brand awareness amongst youth orientated audience - resulting in +30% penetration increase and significant growth in brand affinity.- Leading team of 8 across combined portfolio worth £240m RSV. -
Head Of Mcvities Commerical & Seasonal BrandsPladis Global Jun 2018 - Dec 2020Hayes- Relaunch of Victoria - no.1 seasonal biscuits brand with less packaging more biscuits proposition - resulting in 11% growth and margin improvements- Launch of more sustainable pack formats within seasonal savoury categories growing Mini Cheddars and Twiglets achieving record market shares over Christmas.- Launch of McVities Seasonal Chocolate digestives attracting younger shoppers into Christmas portfolio - becoming no.1 NPD for the category.- Grew Jaffa Cakes seasonal offer by 50% through packaging and flavour innovation.
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Marketing Controller/ Head Of - McvitiesPladis Global Dec 2015 - May 2018London, United Kingdom- Led development of McVities Masterbrand creative and media strategy. - Launch of new animated creative platform 'Sweeter Together' - performing at top quartile of UK advertising norms.- Created business case to secure Capex investment to unlock growth for Jaffa Cakes brand and deliver more flexible pack format approach. Resulting in 11% growth to a £55m RSV brand and improved margins by 3%pts
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Marketing Manager KingsmillAllied Bakeries Apr 2012 - Dec 2015Maidenhead- Led Kingsmill, Allinson and Burgen bread portfolio strategies for UK - leading to Kingsmill becoming No.2 bread brand in UK.- Responsible for media strategy and creative development of Kingsmill campaign including launch of Kingsmill Great White - no.1 FMCG NPD of 2014- Grew Kingsmill 50:50 to achieve record shares of 55% within Healthier category (+10%pts)- Led non-bread portfolio strategy including launch of wraps and bagels. -
Senior Product Marketing ManagerGear4 Mar 2011 - Apr 2012High Wycombe- Led Product Marketing function to optimise in market strategy and unearth new category growth opportunities for GEAR4 brand. - Launched Angry Bird licensed speakers range- Developed innovative launch of Renew Sleep Clock - a device that measures quality of your sleep and won best Sunday Times Sleep product in Dec 2021- Improved core range of speakers pack design and in-box experience helping to deliver 12% growth in declining market. -
Marketing Manager Sanex, BrylcreemSara Lee Aug 2006 - Mar 2011- Leading UK strategy for Bodycare & Household portfolio - including Sanex, Brylcreem, Matey & Kiwi brands- Grew Sanex brand by 13% and achieved record market shares through Discover campaign- Improved commercial margins by 3%pts through introduction of new price and pack strategy.- Re-positioned Men's hair styling brand Brylcreem with relaunch and launch of new Brylcreem Boy Kevin Pietersen which helped increased brand awareness to highest levels for 5 years.- Launched innovative Brylcreem Effortless campaign leveraging social content & winning D7AD Creative Circle awards for innovative use of user generated content.- Launched Kiwi Smiling Feet Gel cushions - achieving 25% market share in year 1. -
Business Manager BootsSara Lee May 2005 - Aug 2006- Business Manager for Boots - managing commercial relations with strategic washing & bathing retail partner.- Managed daily performance and promotional strategy for 50+ product portfolio.- 10 new product listings in year 1, increasing share of shelf.- Delivered £250k net profit improved with renegotiated JBP
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Senior Brand Manager Ambi Pur GlobalSara Lee Jan 2004 - May 2005- Responsible for Europe Electrical Air Fresheners strategy for Ambi Pur worth +£100m- Launched Ambi Pur 3volution - delivering £40m in year 1- Identified £1.5m cost saving through fragrance optimisation for relaunch of core Electrical plug-in
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Senior Brand Manager RadoxSara Lee Sep 2002 - Jan 2004Slough, England, United Kingdom- Leading UK strategy for Radox Shower & Handwash Portfolio- Drove annual sales of +44% through NPD launches, ATL activation and tailored promo strategy.- Delivered 'I am what I am' ATL campaign - including management of media strategy- Launched new Radox shower bottle - delivering savings of £1.9m
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Brand Manager BrylcreemSara Lee Jul 1999 - Sep 2002Slough, England, United Kingdom- Marketing assistant - rising to brand manager for Brylcreem - Men's hair styling.- Relaunched brand in 2002 - delivering 16% sales growth.- Developed PR strategy to drive brand awareness leveraging Brylcreem Boy David Beckham- Developed TV spots and sponsorship idents for Soccer AM & Sky's One's Dream Team
Jonathan Bull Skills
Jonathan Bull Education Details
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Commerce -
Uppingham
Frequently Asked Questions about Jonathan Bull
What company does Jonathan Bull work for?
Jonathan Bull works for Tetra Pak
What is Jonathan Bull's role at the current company?
Jonathan Bull's current role is Marketing leader - brand builder - FMCG - sustainability - snacking - personal care.
What is Jonathan Bull's email address?
Jonathan Bull's email address is jo****@****lee.com
What is Jonathan Bull's direct phone number?
Jonathan Bull's direct phone number is (731)-627*****
What schools did Jonathan Bull attend?
Jonathan Bull attended University Of Birmingham, Uppingham.
What skills is Jonathan Bull known for?
Jonathan Bull has skills like Strategic Planning, Product Marketing, Consumer Insight, Business Strategy, Marketing Research, Fmcg, Marketing Management, Customer Insight, Segmentation, Positioning, Marketing Communications, Marketing.
Who are Jonathan Bull's colleagues?
Jonathan Bull's colleagues are Yasuhiro Shibata, Alexsandra García Cergueda, Karishma Shaikh, Juliano Becher, Qaisar Ali, Tobbe Bengtsson, Marcello Santini.
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