Jonathan Bull Email & Phone Number

Hayes, England, United Kingdom

- Driving performance within multi category seasonal portfolio to deliver 10% growth in 2021.- Leading innovation and renovation strategies & portfolio management across 200+ sku's- Achieved consecutive 3 year growth on family focussed Penguin brand - through branded relaunch and targeted radio and social activation.- Launch of McVities BN biscuits into the UK inside 6mths - to deliver £10m in year 1- Created partnership with Twitch to grow Flipz brand awareness amongst youth orientated audience - resulting in +30% penetration increase and significant growth in brand affinity.- Leading team of 8 across combined portfolio worth £240m RSV.

Hayes

- Relaunch of Victoria - no.1 seasonal biscuits brand with less packaging more biscuits proposition - resulting in 11% growth and margin improvements- Launch of more sustainable pack formats within seasonal savoury categories growing Mini Cheddars and Twiglets achieving record market shares over Christmas.- Launch of McVities Seasonal Chocolate digestives attracting younger shoppers into Christmas portfolio - becoming no.1 NPD for the category.- Grew Jaffa Cakes seasonal offer by 50% through packaging and flavour innovation.

London, United Kingdom

- Led development of McVities Masterbrand creative and media strategy. - Launch of new animated creative platform 'Sweeter Together' - performing at top quartile of UK advertising norms.- Created business case to secure Capex investment to unlock growth for Jaffa Cakes brand and deliver more flexible pack format approach. Resulting in 11% growth to a £55m RSV brand and improved margins by 3%pts

Maidenhead

- Led Kingsmill, Allinson and Burgen bread portfolio strategies for UK - leading to Kingsmill becoming No.2 bread brand in UK.- Responsible for media strategy and creative development of Kingsmill campaign including launch of Kingsmill Great White - no.1 FMCG NPD of 2014- Grew Kingsmill 50:50 to achieve record shares of 55% within Healthier category (+10%pts)- Led non-bread portfolio strategy including launch of wraps and bagels.

High Wycombe

- Led Product Marketing function to optimise in market strategy and unearth new category growth opportunities for GEAR4 brand. - Launched Angry Bird licensed speakers range- Developed innovative launch of Renew Sleep Clock - a device that measures quality of your sleep and won best Sunday Times Sleep product in Dec 2021- Improved core range of speakers pack design and in-box experience helping to deliver 12% growth in declining market.

- Leading UK strategy for Bodycare & Household portfolio - including Sanex, Brylcreem, Matey & Kiwi brands- Grew Sanex brand by 13% and achieved record market shares through Discover campaign- Improved commercial margins by 3%pts through introduction of new price and pack strategy.- Re-positioned Men's hair styling brand Brylcreem with relaunch and launch of new Brylcreem Boy Kevin Pietersen which helped increased brand awareness to highest levels for 5 years.- Launched innovative Brylcreem Effortless campaign leveraging social content & winning D7AD Creative Circle awards for innovative use of user generated content.- Launched Kiwi Smiling Feet Gel cushions - achieving 25% market share in year 1.

- Business Manager for Boots - managing commercial relations with strategic washing & bathing retail partner.- Managed daily performance and promotional strategy for 50+ product portfolio.- 10 new product listings in year 1, increasing share of shelf.- Delivered £250k net profit improved with renegotiated JBP

- Responsible for Europe Electrical Air Fresheners strategy for Ambi Pur worth +£100m- Launched Ambi Pur 3volution - delivering £40m in year 1- Identified £1.5m cost saving through fragrance optimisation for relaunch of core Electrical plug-in

Slough, England, United Kingdom

- Leading UK strategy for Radox Shower & Handwash Portfolio- Drove annual sales of +44% through NPD launches, ATL activation and tailored promo strategy.- Delivered 'I am what I am' ATL campaign - including management of media strategy- Launched new Radox shower bottle - delivering savings of £1.9m

Slough, England, United Kingdom

- Marketing assistant - rising to brand manager for Brylcreem - Men's hair styling.- Relaunched brand in 2002 - delivering 16% sales growth.- Developed PR strategy to drive brand awareness leveraging Brylcreem Boy David Beckham- Developed TV spots and sponsorship idents for Soccer AM & Sky's One's Dream Team

2:1 Distinction, Commerce

Education record