• Successfully led a team in the implementation of Segment of One (SO1) for Consumer and Enterprise Marketing for leading telco in Malaysia. • Advice and recommend best possible methods to enhance Real-Time Solution to stay up to date to support the rapid changes from the business and marketing team.• Develop test cases to cover scenarios for SIT and UAT to ensure the solution can always maintain customer journey satisfaction through all channels. • Assist in operation support to troubleshoot and provide remedy to ensure business as usual will not be affected.

• Responsible for preparing customer demonstrations including activities to configure the system from scratch to cater to customer requirements.• Responding to RFI/RFP and addressing customer requirements, challenges, exploring alternatives and providing flexible solutions. Working closely with regional SME’s and other technical experts globally to manage complex customer requirements. • Successfully have designed, prepared the story board of use cases to showcase Proof of Concepts and key business values to customers. • Engaged as a Lead Technical Consultant role in implementing a Contextual Marketing solution for the Campaign team of a local bank with the objectives to enhance their current card spending and deposits. Provide the customer with SAS best practises, knowledge know how to best design and build the desired campaigns. • Successfully implemented a Cross-Channel Management Platform for the Marketing team in the largest Satellite TV media firm in Malaysia. • Implemented a Campaign Management System for Consumer Marketing for a leading Telco in Malaysia focused on increasing revenue by means of optimizing campaign planning, increasing execution and improving analysis of campaign performance through automation and real-time capabilities. • Actively conduct trainings and workshops on SAS products to partners and customers. Involves providing knowledge transfers and sharing best practices with customers to enable customers to assimilate well into using the new SAS system. In additional, my ability to notice and discover methods of enhancing the daily process of the SAS solutions to benefit a business, enabling customers to achieve optimal results in a short period of time.