Jonathan C. Email & Phone Number

Louisville, Ky, Us

Previous Employer was Acquired in 2016 by Turning Point Brands, Inc.Demonstrated exceptional abilities in designing, building, and integrating enhanced Business Intelligence (BI) data platforms across more than 30 systems and 5 companies to standardize data for executive KPI reporting and business intelligence insights.Effectively integrated technology systems between 5 different companies including inventory management, eCommerce, procurement, reporting, fulfillment, and finance.Provided strategic and operational ownership for systems, business processes, and data company-wide.Migrated eCommerce websites from various platforms to a single platform with a focus on increasing efficiencies and standardizing business processes.Successfully consolidated and centralized 4 warehouses into 1 with a focus on improving efficiency and time to delivery, while reducing operating and freight costs.Managed, led, and oversaw IT strategic and operational planning to achieve business goals by fostering innovation, prioritizing IT initiatives, and coordinating the evaluation, deployment, and management of current and future IT systems across the organization with a focus on ensuring flexible and effective systems and business processes.Collaborated with business unit teams throughout the organization to facilitate strategic and operational process improvements.Built, managed, led, and mentored a diverse cross-functional team of software engineers to achieve business goals.Designed and managed an ERP integration system using custom AWS APIs to connect a multitude of eCommerce platforms with centralized ERP, allowing a multi-faceted and scalable approach to rapid acquisition growth.

Acquired by Turning Point Brands, Inc. in 2016Successfully built and managed all aspects of an eCommerce platform (Magento) as well as all Internet marketing campaigns with a focus on growing revenue from startup to acquisition.Designed and built a custom ERP system, from concept to reality, using the Laravel PHP framework and custom APIs to accelerate company growth.Managed all IT systems and infrastructure.Managed and mentored the IT department as well as a cross-functional engineering team.Successfully developed, implemented, and executed IT projects in line with organizational objectives.Facilitated meetings with the executive team and other departments with a focus on determining and addressing IT needs and requirements to meet and exceed company objectives.Displayed solid abilities in proposing strategic solutions and recommendations for new systems and software.Owned the annual IT budget oversight and systems.Successfully built, fostered, and maintained solid relationships with external vendors.

Carlsbad, Ca, Us

(Moved over to newly acquired company "Smoke Free Technologies dba VaporBeast")Successfully established the Internet Marketing department from the ground up, becoming the main revenue channel in revenue annually with a minimal budget.Effectively spearheaded a new eCommerce revenue channel, generating annual revenue.Significantly reduced marketing overhead annually via successfully negotiating with vendors.Managed, led, and oversaw a diverse cross-functional team of sales reps and eCommerce personnel tasked with Internet sales, marketing, and eCommerce initiatives.Successfully planned sales forecasts and annual budgets for the eCommerce and Marketing departments.Planned, developed, tested, implemented, and managed all digital marketing campaigns including email,affiliate marketing, PPC, SEO, and traditional marketing print campaigns.Skillfully negotiated contracts with manufacturers to fund Internet marketing campaigns.Demonstrated broad skills in designing, building, testing, and implementing a cohesive online marketingnetwork of over 155 websites to generate leads and revenue for the company with a minimal marketing budget while simultaneously designing a lead-generation system to optimize efficiency.Effectively analyzed data and executed methods to increase conversion rates while increasing ROI.Recognized for successfully creating sales funnels to optimize conversion rates while driving revenue.Successfully built an advertising platform designed to generate additional revenue which was used to self-fund the Internet Sales department as well as traditional marketing campaigns.

San Diego, Ca, Us