Jonathan Case Email & Phone Number

Ingleside, NSW, AU

Making a Case collaborates with executive teams to review, design & execute strategies that maximise core revenue and also uncover and qualify new income lines. I have a proven leadership track record creating customer value propositions, media channel benchmarking, reviewing and optimising sales effectiveness and setting sales teams up for success. I am.

Ottawa, ON, CA

• ACHIEVEMENTS
• Delivered >80% of new large merchants to Shopify across 2021/22 including PetStock, Jurilque, Seafolly, Jets & carsales.com.au.
• Established & lead the A/NZ Agency Partnerships team (100% remote employees).
• Lead segmentation & classification of Tier 1 (Plus) Partner Manager Portfolios to increase Partner originated content, account service & new business referrals.
• Reset Tier 2 (Strategic) Partner Manager portfolios to focus on the most productive & highest potential partners delivering up to 60% of all new business referrals.
• Introduced forecasting methodology for all Partner Managers improving forecast insight & enabling better collaboration with Business Operations, Sales and Marketing teams.

Sydney, AU

• ACHIEVEMENTS
• Developed and led the merchant sales strategy for mobile based digital wallet initiative.
• Secured launch partners from non-traditional BNPL partners to support the seasonal customer acquisition and volume driving marketing campaign – Zip Rewards.
• Led commercial negotiations for bespoke payment solutions including marketing, reporting and compliance commitments.
• Introduced sales management & reporting systems including; pipeline reporting, sales forecasting, incentive & reward tracking, management systems, controls and reviews.
• Created a new master agreement in conjunction with legal & finance to support marketing partnerships with our merchant base.

Sydney, NSW, AU

• ACHIEVEMENTS
• Delivered $75m sales; led # 1 Retail Out of Home sales team 2019, delivering more revenue from 47 shopping centre’s than competitor 550+ centre’s.
• Introduced real time campaign optimisation (performance marketing) for major partner delivering a 65% increase in views, 82% greater engagement & 32% greater effectiveness; Resulting in a $5.4m annual commitment from.
• Led the restructure of $50m casual retail leasing business; delivering 15% improvement in product yield, 10% increase in client spend and 18% growth in total sales income.
• Led the integration of the Westfield NZ media sales & casual retail leasing teams; growing NZ media sales by 300% & NZ casual retail leasing income by 20%.
• Led engagement with all Advertisers, Agencies and Retailers; and secured multi-year, multi-million dollar deals. Clients incl; Google, Amazon, Optus, Telstra, Myer & Woolworths.

Sydney, NSW, AU

• ACHIEVEMENTS:
• Delivered sales growth to AU media ($67.5m sales) & NZ media ($2.5M).
• Introduced Sales Enablement function driving specific focus, increased engagement, capability & productivity across all Sales teams; delivered significant increase in share from largest ROOH category growing from 3%.
• Launched NZ first Retail OOH digital advertising network delivering $2.5M.
• Secured network launch partners including; SKY TV, Holden, Disney, Visa, Samsung, Vodafone, Fisher & Paykel and Nespresso.

Paris, Idf, FR

• ACHIEVEMENTS
• Increased Media sales revenue from $5M to $52M in 7 years, dramatically increasing market share, regularly challenging for #1 Retail OOH sales revenues; leading the industry in professional sales management, tools and.
• Devised strategy, business case and delivery for an internally managed, globally significant Digital Out Of Home (DOOH) and Brand Advertising network of over 2,300 digital screens, and an industry leading OOH.
• Disciplined focus on sales growth, profitability and profit growth: Delivered + 60% margin EBITDA, the highest in OOH media industry; creating significant new value & profit.
• Newly created role to lead Westfield media & advertising sales across Australia.
• Sales income responsibility for media, sponsorship & brand activations across 40 Australian Westfield shopping centres.

Paris, Idf, FR

• Newly created role to build sales capability to manage and grow media income.ACHIEVEMENTS:
• Established the Westfield Audience proposition across AU media agencies.
• Developed and sold advertising platforms throughout Westfield Centres growing revenue from a zero base to $5M in three years.

North Sydney, NSW, AU

Eye Corp was a global Out of Home media company with interests in roadside, transit and retail media in Asia, Australia, America and the United Kingdom. It was previously owned by Network Ten Limited and has since been acquired by oOh! Media (OML.ASX).

North Sydney, NSW, AU

Pyrmont, NSW, AU

Mba (Executive), Management

Master'S Degree, Sustainable Leadership

Advanced Diploma, Marketing/Marketing Management, General