Health Data Analyst
Current- Created a fully automated table output showcasing the company’s network reach across omnichannel media tactics, enhancing data visualization and efficiency.- Conducted statistical analysis to measure the success of store campaigns, specifically demonstrating how campaigns influenced purchasing behavior.- Led the end-to-end measurement of a WiFi campaign for Wegovy, proving that campaign optimizations reached high-volume doctor offices and resulted in prescription conversions… Show more - Created a fully automated table output showcasing the company’s network reach across omnichannel media tactics, enhancing data visualization and efficiency.- Conducted statistical analysis to measure the success of store campaigns, specifically demonstrating how campaigns influenced purchasing behavior.- Led the end-to-end measurement of a WiFi campaign for Wegovy, proving that campaign optimizations reached high-volume doctor offices and resulted in prescription conversions, leveraging API tools to streamline data tracking.- Supported sales team by creating data-driven stories and strategies tailored to client needs, leveraging data to identify key healthcare providers (HCPs), offices, and stores for targeted outreach.- Led a 3-month project to update the legacy HCP database, incorporating public and partner data to expand the network by over 1 million HCPs and 250,000 offices, creating new sales opportunities in the pharma industry.- Led a 2-month project using geolocation data to track patient journeys from doctor offices to pharmacies, anonymizing patient data to comply with HIPPA while enabling the sales team to demonstrate end-to-end targeting effectiveness. Show less
