Jonathan Cheng Email & Phone Number

上海市

• Key Responsibility:
• Designing digital transformation direction, business model, G-t-M, and growth hacking strategies for Doehler China.
• Identifying digital transformation ways to be New Business Digital Transformation (Internet+), Function Digital Transformation (+Internet), and Process Digital Transformation according to Doehler’s corporate DNA.
• Landing the projects from making business proposals, verifying project budget, recruiting team members, partnership with key factors, completing MVP/PoC, and setting up growth hacking plans.
• Having “lighthouse” impact on marketing leaders, R&D leaders, and operation leaders of Doehler headquarters as a key digital leader in Doehler Group.Achievement:
• New Business Digital Transformation:  Building up AIGC Formulation Private Traffic Platform: Partnership with Apple and beverage brand company to co-build up Doehler “Shennong” AIGC Formulation Algorithm by GPT AI.

• Key Responsibility:
• Initiated “Magpieslanding” industrial fintech platform from nothing and built up the innovative “Risk Control by Data” to replace the traditional “Risk Control by Finance” model to be “Industrial Level Wechat Pay”.
• Designed platform business model and verified product roadmap.
• Led product manager/R&D engineers to develop/iterate product.
• Recruited all product and R&D team members as “Elite Special Force”, which were selected, and given training courses of “Industry” and “Supply Chain Finance” by myself.
• Led KA, sales, and channel managers to approach, negotiate, and acquire industrial customers, financial institutions, and technical partners to be the eco-system of the platform.Achievement:

中国 上海市

• Key Responsibility:
• Defined and developed territory, vertical, and outreach strategies for Thinfilm NFC products and solutions.
• Generated new business for Thinfilm’s NFC products and solutions among target customers and market verticals.
• Managed China sales pipeline and team from suspecting to closing.
• Simultaneously prioritized workload and efforts based on probability in order to continuously have a balanced pipeline of incoming new business.
• Provided strategic account management and consultative upselling.

Shanghai, China

• Key Responsibility:
• Led digital platforms and products for both Mother & Child Care (AVENT) and Oral Health Care (SONICARE) categories by identifying market trends & consumer insights, building creative business models, making.
• Drove and executed propositions from MVP to launch and thereafter as ‘Product Owner’, resulting in business model innovation opportunities.
• Mentored Philips digital design and development team to create outstanding, innovative ideas, communicate concepts, and manage creative through to final execution and product/service evolution.
• Created and assessed the digital product/proposition roadmap for locally relevant propositions, leveraging services that take advantage of data and connectivity
• Worked closely with Digital Marketing, CC and Market organizations of both Global and China to define and implement CRM, localization and activation requirements.

Shanghai City, China

• Key Responsibility:
• Lead the sales managers of China eight sales regions to build up business partnership with perspective companies for hue products in order to develop new channels and clients.
• Fulfilled the sales target by defining business scope, models, sales channels of “hue”, the Philips connected lighting system in China market.
• Analyzed, filtered, and prioritized the business opportunities of perspective clients from the different channels, including Lighting B2C, Consumer Electronics B2C, and B2B.
• Developed channels and reputation of hue by frequently visiting existed & new clients, including B2C/B2B, and Online/Offline.
• Maintained & supported business partnerships for hue products with Apple Computer.

Shanghai City, China

• Key Responsibility:
• Initiated brand new product family by integrating Marketing, R&D, Field Quality, Benchmarking team members to create seven million EUROs new business in 2012.
• Updated product/project development roadmap every half an year by integrating the requests and ideas from product planner, global product managers, and R&D group leader.
• Led project teams, including R&D/PE/DQA/SQE/PUR/SCM/Product Marketing, and external CMS to find out and overcome technical, process, and logistics issues.
• Assisted purchasing team in achieving cost tracker by leading cost-down running change projects.Achievement:
• Fulfilled 100% project MP on time target of low voltage LED lamps (MR16, MR11, Capsule, AR111), the biggest product group of Philips Lighting—LED Lamps BU, to trigger eighty four million EUROs sales revenue, 35% of.

Shanghai City, China

• Key Responsibility:
• Drove business development of perspective new mobile accounts & projects from proposal (RFQ), NPI, to MP by collecting and analyzing information from clients, suppliers, and other parties in order to make business.
• Led project teams, including R&D/QA/Sales/FAE, to launch and monitor new projects until MP by traveling around Shanghai/Nanjing/Beijing (Client), Taipei (HQ), and Dongguan (Factory).
• Managed component vendors, such as VCM/Lens/Sensor, in order to get crucial information and support sourcing team to achieve quarterly cost down target.
• Partnership with MediaTek in order to develop new clients and fine tune CCM image performance.Achievement:
• Developed one brand new Global First tier account (Sharp) and won five million U.S. dollar sales revenue PO of Sharp SH6110C/ SH6220C/ SH6228C/ SH6230C models in 2010Q1.

Taipei, Taiwan

• Key Responsibility:
• In charge of thirty four million U.S. dollar products lines (USB/IEEE 1394) by leading sales, R&D, purchasing, logistics, and QC teams to provide clients, mainly Apple, Moto, and TYCO, customized and standard products.
• Prepared competitor benchmark and marketing strategies in order to provide annual budget and monthly sales/marketing analysis.
• Managed thousands of stamping and plastic injection toolings in Kunshan, Shenzhen, and Taipei to maintain the capacities of pin, shell, and housing.Achievement:
• Increased one million U.S. dollar sales revenue of the product lines in 2007 comparing to 2006.
• Reduced 17% overall product unit cost by monthly reviewing all costs induced from raw materials/manufacturing/labor and modifying design & material use.

Taipei City, Taipei City, Taiwan

• Distributed natural hair-dye materials to saloons in Taiwan by importing them from oversee.

Kaohsiung City, Kaohsiung City, Taiwan

Artillery Force

Mba, Operations Management

Bachelor Of Business Administration (B.B.A.), International Trade