Jonathan Cheng Email & Phone Number

上海市

Key Responsibility: • Designing digital transformation direction, business model, G-t-M, and growth hacking strategies for Doehler China.• Identifying digital transformation ways to be New Business Digital Transformation (Internet+), Function Digital Transformation (+Internet), and Process Digital Transformation according to Doehler’s corporate DNA.• Landing the projects from making business proposals, verifying project budget, recruiting team members, partnership with key factors, completing MVP/PoC, and setting up growth hacking plans.• Having “lighthouse” impact on marketing leaders, R&D leaders, and operation leaders of Doehler headquarters as a key digital leader in Doehler Group.Achievement: • New Business Digital Transformation:  Building up AIGC Formulation Private Traffic Platform: Partnership with Apple and beverage brand company to co-build up Doehler “Shennong” AIGC Formulation Algorithm by GPT AI technology and Mixture of Experts (MoE) model, precisely and rapidly catches the sense change of “Taste” of Chinese consumers, which is cutting-edge innovation in beverage industry. Building up Enterprise ChatGPT based Know-How Searching Engine for New Product Development (NPD): Partnership with Microsoft AZURE/Open AI to co-build up Doehler “Goumang” NPD searching engine by integrating Doehler internal and external flavor know-how databases, precisely and rapidly gets professional feedback from “Goumang” searching engine to speed up NPD process.• Function Digital Transformation: Transforming marketing department from traditional offline forum “product sell-in promotion assistant” to be “traffic” driven growth hacking “CIA (Central Intelligence Agency)” by setting up “CAC (Customer Acquisition Cost)/ROI (Return on Investment)” evaluation system and focusing on customer “acquisition, retention, conversion” from the phase of “follower”, “leads”, “opportunity”, to “PO”.• Process Digital Transformation

Key Responsibility: • Initiated “Magpieslanding” industrial fintech platform from nothing and built up the innovative “Risk Control by Data” to replace the traditional “Risk Control by Finance” model to be “Industrial Level Wechat Pay”.• Designed platform business model and verified product roadmap.• Led product manager/R&D engineers to develop/iterate product.• Recruited all product and R&D team members as “Elite Special Force”, which were selected, and given training courses of “Industry” and “Supply Chain Finance” by myself.• Led KA, sales, and channel managers to approach, negotiate, and acquire industrial customers, financial institutions, and technical partners to be the eco-system of the platform.Achievement: • Led and signed the contract to be the operating platform of China Southern Power Grid Company supply chain finance, estimated to be one hundred billion RMB account payable per year.• Established the “Shopping Mall” eco-system business model and built up strategic partnership with Chinese fintech partners (ISV) & financial institutions, such as banks.• Fulfilled Product PoC target.• Negotiated and finalized the 1st edition of “Profit Sharing” style commercial contract in Tencent industrial internet history with Tencent Legal team.

中国 上海市

Key Responsibility:• Defined and developed territory, vertical, and outreach strategies for Thinfilm NFC products and solutions.• Generated new business for Thinfilm’s NFC products and solutions among target customers and market verticals.• Managed China sales pipeline and team from suspecting to closing.• Simultaneously prioritized workload and efforts based on probability in order to continuously have a balanced pipeline of incoming new business.• Provided strategic account management and consultative upselling.• Met annual sales quota and activity targets. Achievement:• Completed UI/UX design & development of C level App and data analysis platform of B level to provide users/customers the value of “total solution”.

Shanghai, China

Key Responsibility: • Led digital platforms and products for both Mother & Child Care (AVENT) and Oral Health Care (SONICARE) categories by identifying market trends & consumer insights, building creative business models, making Go-to-Market strategic planning, formulating product portfolio, and partnership with hospitals, confinement centers, connected device makers, and digital portals like Babytree. • Drove and executed propositions from MVP to launch and thereafter as ‘Product Owner’, resulting in business model innovation opportunities.• Mentored Philips digital design and development team to create outstanding, innovative ideas, communicate concepts, and manage creative through to final execution and product/service evolution.• Created and assessed the digital product/proposition roadmap for locally relevant propositions, leveraging services that take advantage of data and connectivity• Worked closely with Digital Marketing, CC and Market organizations of both Global and China to define and implement CRM, localization and activation requirements.

Shanghai City, China

Key Responsibility: • Lead the sales managers of China eight sales regions to build up business partnership with perspective companies for hue products in order to develop new channels and clients.• Fulfilled the sales target by defining business scope, models, sales channels of “hue”, the Philips connected lighting system in China market.• Analyzed, filtered, and prioritized the business opportunities of perspective clients from the different channels, including Lighting B2C, Consumer Electronics B2C, and B2B.• Developed channels and reputation of hue by frequently visiting existed & new clients, including B2C/B2B, and Online/Offline.• Maintained & supported business partnerships for hue products with Apple Computer.• Worked with Marketing Communication and PR teams as “China Mr. hue”, hue business owner of China to prepare product launch events and face press/media/gadgets magazines/gadgets sites for interviews etc.Achievement: • Created hue business model and eco-system by building up/maintaining business partnership with Apple, ABB, Ayla, Alibaba, Tencent, Baidu, JD, Wanda, ECS, and others.

Shanghai City, China

Key Responsibility: • Initiated brand new product family by integrating Marketing, R&D, Field Quality, Benchmarking team members to create seven million EUROs new business in 2012. • Updated product/project development roadmap every half an year by integrating the requests and ideas from product planner, global product managers, and R&D group leader. • Led project teams, including R&D/PE/DQA/SQE/PUR/SCM/Product Marketing, and external CMS to find out and overcome technical, process, and logistics issues.• Assisted purchasing team in achieving cost tracker by leading cost-down running change projects.Achievement: • Fulfilled 100% project MP on time target of low voltage LED lamps (MR16, MR11, Capsule, AR111), the biggest product group of Philips Lighting—LED Lamps BU, to trigger eighty four million EUROs sales revenue, 35% of total revenue of LED Lamps BU in 2011.• Simplified low voltage product portfolio by 25% by clearly positioning High Value projects/SKUs, such as Energy Star/HEE/Dim2, and Cost Driven projects/SKUs on new project development strategy after communicating with marketing and technical team.• Reduced 30% project development cost by integrating designs and utilizing current toolings.

Shanghai City, China

Key Responsibility:• Drove business development of perspective new mobile accounts & projects from proposal (RFQ), NPI, to MP by collecting and analyzing information from clients, suppliers, and other parties in order to make business strategies and surpass competitors.• Led project teams, including R&D/QA/Sales/FAE, to launch and monitor new projects until MP by traveling around Shanghai/Nanjing/Beijing (Client), Taipei (HQ), and Dongguan (Factory).• Managed component vendors, such as VCM/Lens/Sensor, in order to get crucial information and support sourcing team to achieve quarterly cost down target.• Partnership with MediaTek in order to develop new clients and fine tune CCM image performance.Achievement: • Developed one brand new Global First tier account (Sharp) and won five million U.S. dollar sales revenue PO of Sharp SH6110C/ SH6220C/ SH6228C/ SH6230C models in 2010Q1.• Fulfilled 100% annual sales revenue target by managing account portfolio and segmenting China market into Global First Tier/China First Tier/Others accounts.• Organized China Headquarter of Ability Enterprise Image Module Center BU and directed a project manager & a distributor (WT) to expand the business in China region.

Taipei, Taiwan

Key Responsibility:• In charge of thirty four million U.S. dollar products lines (USB/IEEE 1394) by leading sales, R&D, purchasing, logistics, and QC teams to provide clients, mainly Apple, Moto, and TYCO, customized and standard products.• Prepared competitor benchmark and marketing strategies in order to provide annual budget and monthly sales/marketing analysis.• Managed thousands of stamping and plastic injection toolings in Kunshan, Shenzhen, and Taipei to maintain the capacities of pin, shell, and housing.Achievement:• Increased one million U.S. dollar sales revenue of the product lines in 2007 comparing to 2006.• Reduced 17% overall product unit cost by monthly reviewing all costs induced from raw materials/manufacturing/labor and modifying design & material use.• Saved 13% project development cost by integrating and utilizing current design and toolings.• Fulfilled 93% sales revenue target in 2007 and 101% sales revenue target in 2008.

Taipei City, Taipei City, Taiwan

• Distributed natural hair-dye materials to saloons in Taiwan by importing them from oversee.

Kaohsiung City, Kaohsiung City, Taiwan

Artillery Force

Mba, Operations Management

Bachelor Of Business Administration (B.B.A.), International Trade