Jonathan Commons Email and Phone Number
Jonathan Commons's Location
Durham, North Carolina, United States, United States
Jonathan Commons's Contact Details
Jonathan Commons work email
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Jonathan Commons personal email
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Jonathan Commons phone numbers
About Jonathan Commons
Marketing professional with over 15 years experience in directing B2B, DTC, patient and healthcare professional marketing, sales and digital marketing programs. Most recent experience in marketing at Verona Pharma and Mayne Pharma on new product launches.
Jonathan Commons's Current Company Details
Jonathan Commons Work Experience Details
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Patient And Hcp Digital MarketingVerona Pharma Oct 2023 - PresentLondon, Uk, Gb
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Consumer And Digital MarketingMayne Pharma Jan 2021 - Oct 2023Salisbury South, Sa, AuConsumer and digital experiences for the birth control and menopause brand portfolio.DTC marketing to launch and grow Nextstellis. Improving the consumer experience across the patient journey.Launch a new birth control pill to consumers nationally using a complete DTC campaign that reflects consumer insights and target consumer segments. Drive awareness of Nextstellis through CTV. Utilize digital media to complement TV campaign. · National linear TV and Connected TV – National TV plus heavy-up television to targeted geographies with the greatest market access, NRx uptake and affinity to the brand.Facebook and Instagram – targeted social media campaign to naïve, switchers and restart consumers utilizing video from TV, animated banner ads and static posts.Endemic Health – targeted media to consumers on WebMD, EveryDay Health, Healthline, Sharecare. -
Senior Vice President Of Patient ExperienceScience 37 Jan 2020 - Jan 2021Morrisville, North Carolina, UsRelentless focus on the patient experience and engagement from awareness to retention. -
Managing Director, Innovation Solutions GroupOptum Jul 2018 - Jan 2020Eden Prairie , Mn, UsDeveloping innovative clinical research approaches by using the Optum suite of technology and analytic tools. Build the research site network and establish the governance and ongoing management of this high performing network. Impacting adherence using the Optum multi-channel patient adherence platform with real world outcomes.Developing data driven consumer insights and omni channel platform for health engagement. -
Vice President Consumer EngagementAbleto Inc. May 2017 - Jul 2018New York, Ny, UsEngage and empower people living with depression, stress and anxiety to take the first steps towards feeling better. Deliver patient outcomes through the AbleTo coaches and therapists.· Managing all aspects of consumer marketing including, consumer insights, brand development, segmentation, identification, acquisition, engagement, and retention. Multichannel consumer marketing, direct marketing and targeted marketing to consumer audiences.· Built and leading a high performance marketing team tasked with developing the consumer brand, driving and executing the consumer acquisition roadmap and key growth milestones.· Outlined and defined overall strategy and roadmap for the consumer brand, consumer engagement capabilities, including the plan and management of a staged implementation of the program. This includes partnering with providers, case managers and technology platforms.· Drive patient acquisition and engagement in digital channels (video, social media, PPC, display, SMS, e-mail, programmatic ) and integration with an established in-house call center.· Led the development of market-leading insights into the needs, motivations, and barriers that consumers have when considering whether or not to get help in improving their Behavioral Health (research, segmentation strategy, external study validation,)· Lead ongoing efforts to improve the broader organization’s understanding and insights of the consumer segments.· Meeting or exceeding Board-level KPI’s of “enrolled patient acquisition cost” and “proportion of member base engaged”. · Support major client pitch presentations, as the Subject Matter Expert in using a combination of data, analytics, content and coordinated execution to deliver AbleTo’s core promise of Proactive Service to the patients who are in genuine need of support, and who represent the greatest health outcomes risk to AbleTo’s end clients. -
Senior Vice President Marketing And Business DevelopmentDia Feb 2016 - May 2017Washington, Dc, Us● Marketing thought leader for a member-driven, global association that mobilizes life science professionals from all areas of drug development to engage with peers, patients, and regulators.● Led the global marketing and business development teams toward agile, integrated marketing and sales solutions. Built and scaled digital marketing and business development operations in the US, Europe and Asia.Clearly differentiated, positioned and built the DIA brand ( Driving Insights to Action).● Exceeded 2016 revenue, profitability and growth goals on core solutions.Implemented customer segmentation and predicted lifetime value CRM methodology.Established thought leadership platform and integrated communications strategy.● Launched B2B2C campaign that delivered $25MM in revenue and exceeded targets - delivering the best performance in eight years. -
Digital Strategy & CommunicationsChimerix, Inc. Sep 2015 - Jan 2016Durham, Nc, Us· Accountable for the strategy, plan, measurement and delivery of the consumer and B2B engagement program, patient advocacy and the patient assistance program. Including all components of the marketing mix (public relations, print, call center, events and digital programs). Aligned the strategy to corporate growth objectives, established the operating model and KPIs. Program put on hold as drug failed to meet Phase 3 primary endpoints.· Led the rebranding communications (internal & external) and marketing planning as well as the implementation on the Chimerix Intranet, LinkedIn, Twitter, Chimerix.com including events and press releases.100% conversion in 2 weeks of all external facing marketing channels.I increased engagement with the Chimerix company by using the website, social media (LinkedIn, Twitter) and communications. Unique Website visitation increased by 57%, LinkedIn engagement increased 110%, followers increased by 30% and we had media coverage at both the local and national levels. Our audience composition changed as I began using LinkedIn, Twitter and press releases to diversify our audience away from analysts and investors. -
Vice President Digital Strategy & SolutionsQuintiles Jan 2014 - Aug 2015Durham, North Carolina, Us● Head of delivery for Health Engagement & Communications, a $42MM global marketing and communications agency within Quintiles. ● Developed and delivered virtual trials and direct to patient studies, including communications and technology.● Led a global team of 100 people, with 12 direct reports, in four offices; NC, NJ, UK and Slovakia.● Established digital and CRM program, budgets, playbook, and standardized guidelines for global teams. Accountable for eight websites and portals totaling 3.5M members. ● Evaluated new, best-in-class content marketing technologies (e.g. LookBookHQ, Adometry, Visible Technologies) to pinpoint tools to improve digital and CRM marketing outcomes. -
Senior Director Of Global Marketing - Clear SkinGlaxosmithkline Consumer Healthcare Holdings Limited Jan 2012 - Dec 2013● Directed the global strategic plan for category management of the Acne/Clear Skin segment - including the development of the benefit platforms, brand positioning, five-year growth plan and new product development in the US, UK, Europe and Asia markets. Grew the Clear Skin portfolio in the U.S. by >30% YoY● Guided qualitative and quantitative research that drove fresh consumer insights for new product development in the Acne/Clear Skin category.● Initiated development of new product concepts for acne spot treatment and hydration lotion. Worked closely with Stiefel Discovery Team and formulation specialists, led strategy for packaging, promotion and price points of new products.
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Director Of Global Direct ResponseStiefel, A Gsk Company Apr 2011 - Jan 2012Rtp, Nc, Us● Strengthened the U.S. and international direct marketing for dermatology consumer brands by incorporating country-specific consumer insights and positioning into overall brand plan.● Collaborated with brand teams in the UK, Brazil, Germany, Poland and the Philippines to direct execution of direct marketing, and to establish benchmarks and KPIs.● Launched the first multi-product Digital Marketing Toolbox to all global teams. Included the development of 34 websites, global Facebook, Twitter profiles and content plans. -
Director Of Global Integrated Communications At StiefelStiefel, A Gsk Company Mar 2010 - Mar 2011Rtp, Nc, UsLead and develop the Global Communications strategy for consumer dermatology including: Global Advertising – TV, print, online Global Digital Media – Owned, earned digital media including website Global Media effectivenessLead and Develop Global Public Relations Strategy for Consumer Dermatology (Internal and External).Lead and develop key Global Agency relationships.Work closely with each therapeutic area lead to develop and align communication strategiesWork closely with Regional Global Marketing and Product Strategy leads to meet regional needs
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Director Of Integrated Marketing And Media SolutionsGlaxosmithkline Mar 2007 - Mar 2010Brentford, Middlesex, GbDirector Integrated Marketing & Media Solutions at GlaxoSmithKline● Collaborated with five brand-marketing teams (Tykerb, Avodart, Arixtra, Argatroban, Zofran) to develop and execute innovative digital, direct and new CRM programs.● Increased qualified leads by 30% on the consumer database by introducing a multi-channel lead acquisition program. Manage integrated marketing campaigns for general pharmaceutical and neuroscience drugs in the GSK portfolio. Including online and offline media, direct mail, CRM, e-detailing and online interactive properties. Direct and refine the CRM effort for Valtrex, Boniva, Vesicare, Requip, Lamictal and Treximet in the Rx consumer market. Includes online and print acquisition and retention strategies.Lead a team of eight account and project managers to deliver positive ROI programs in the consumer and professional markets. -
Manager Integrated SolutionsGlaxosmithkline Dec 2005 - Mar 2007Brentford, Middlesex, Gb● Collaborated with five brand-marketing teams (Tykerb, Avodart, Arixtra, Argatroban, Zofran) to develop and execute innovative digital, direct and new CRM programs.● Increased qualified leads by 30% on the CRIS database by introducing a multi-channel lead acquisition program.
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Senior Vice PresidentOgilvy Commonhealth Worldwide Jun 2004 - Nov 2005New York, Ny, UsA strategic marketing agency for pharmaceutical brands competing in managed markets.Senior Vice President, Management Supervisor● Managed an account team of 3, and directed strategic solutions targeting managed markets for Pfizer brands; Celebrex, Aromasin, Caduet, Zmax, Zyrtec and Lipitor.Director, Access Strategy● Developed and executed innovative marketing strategies targeting managed markets on behalf of clients like; Pfizer, GlaxoSmithKline and Novartis. -
Mba Management Development Program InternshipGlaxosmithkline May 2003 - Aug 2003Brentford, Middlesex, GbDeveloped and refined Internet strategy for new product launch and developed return on investment (ROI) model for this Neuro-health product strategy. Conducted primary and secondary research to shape strategy. Provided written report, presented findings and recommendations to the managment team.Participated in focus groups and physician conferences in order to incorporate physician and consumer insights into Internet strategy. Included demographic and physcographic elements into web site design.Managed and coordinated a cross functional team for a co- promote agreement with another pharmaceutical company, conducted research and analysis on an ad hoc basis to support primary negotiation team. Introduced and initiated a pilot-test for a new pharmacy technology.
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International Sales ManagerOsgood Industries, Inc Mar 1994 - Feb 1999Established and grew an international sales team and customer base for a packaging machinery company in the consumer food industry. Cultivated customer relationships and recruited a worldwide agent/distributor network. Negotiated representative agreements and directed project managers. Facilitated training of agent network and conducted presentations in international markets. Achieved average annual personal sales of $2 million, and departmental sales of $4 million. Grew international business from 5% to 25% of gross sales within five years.Developed the promotion and communication of company and product image through newsletters, planning and placement of advertising, coordination of international trade shows, production of collateral, audio/visual communication, and PR efforts.Obtained extensive experience working in the Asia/Pacific market and established new partners in Eastern European, Latin American, Canadian and South African markets.
Jonathan Commons Skills
Strategy
Integrated Marketing
Cross Functional Team Leadership
Marketing Strategy
Digital Marketing
Pharmaceutical Industry
Brand Management
Marketing
Segmentation
Digital Strategy
Product Launch
Customer Insight
Global Marketing
Strategic Planning
Management
Leadership
Analytics
Online Advertising
Market Analysis
Crm
Competitive Analysis
Direct Marketing
Product Marketing
Product Development
Advertising
Digital Media
Market Planning
Competitive Intelligence
Product Management
Marketing Research
Market Research
Marketing Communications
Sales Effectiveness
P&l Management
E Commerce
Multi Channel Marketing
Consumer Products
Marketing Management
Interactive Marketing
B2b Marketing
Sales Management
Public Relations
Business Development
Brand Development
Social Media Marketing
Business To Business
Positioning
International Marketing
Managed Care
Brand Architecture
Fmcg
Market Access
Commercialization
Customer Relationship Management
Jonathan Commons Education Details
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University Of North Carolina At Chapel HillCorporate Finance & Product Marketing -
Massey UniversityFinance
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Massey UniversityMarketing
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Auckland University Of TechnologyFood Science
Frequently Asked Questions about Jonathan Commons
What company does Jonathan Commons work for?
Jonathan Commons works for Verona Pharma
What is Jonathan Commons's role at the current company?
Jonathan Commons's current role is Patient and HCP Digital Marketing at Verona Pharma.
What is Jonathan Commons's email address?
Jonathan Commons's email address is jo****@****gsk.com
What is Jonathan Commons's direct phone number?
Jonathan Commons's direct phone number is +191949*****
What schools did Jonathan Commons attend?
Jonathan Commons attended University Of North Carolina At Chapel Hill, Massey University, Massey University, Auckland University Of Technology.
What skills is Jonathan Commons known for?
Jonathan Commons has skills like Strategy, Integrated Marketing, Cross Functional Team Leadership, Marketing Strategy, Digital Marketing, Pharmaceutical Industry, Brand Management, Marketing, Segmentation, Digital Strategy, Product Launch, Customer Insight.
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