Jonathan Cox Email & Phone Number

Geelong West, Vic, Au

Melbourne, Victoria, Australia

RLG is a company that launches, manages and distributes brands and their products globally. We create and navigate the pathways for companies to deliver products and make sales, in the largest, most challenging and dynamic markets in the world. We have worked with China for more than 20 years and have direct, contractual supply & servicing agreements with all major China cross border ecommerce platforms. This includes Tmall Global, Jingdong, VIP, Kaola, Yunji, Little Red Book and Watsons. We have built and maintain long-term relationships with key buyers and distributors across China and Hong Kong.Our team in Guangzhou China specialises in the Health & Wellness categories and have worked with brands from initial launch, to holistic management of multi-million-dollar brands in China. Brand which we have represented exclusively include: AFT Pharmaceuticals (NZX:AFT), Trilogy Brands, Prospan, Remedy Drinks, MiniJumbuk, DS Laboratories and Hydralyte.

Melbourne, Australia. Guangzhou, China

Guangzhou, China & Melbourne, Australia

Stratforms is a company that launches, manages and distributes brands and their products in the world’s biggest markets of China, USA & India. We create and navigate the pathways for companies to deliver products and make sales, in the largest, most challenging and dynamic markets in the world. We have worked on global brand launch products for over 25 years and have direct, contractual supply & servicing agreements with all major ecommerce platforms and we have built and maintain long-term relationships with key buyers and distributors across the world. Our team in China specialises in the skincare and health categories and have worked with brands from initial launch, to holistic management of multi-million-dollar brands. Let us partner with you and help you get your global strategy right the first time.www.stratforms.com

Guangzhou, China & Melbourne, Australia

QBID (Quality Brands International Direct) is an international brand representation business with an emphasis on quality and unique brands wanting to expand reach while maintaining brand integrity. QBID is the official Australian partner of JD.com, which is China's largest online direct sales company. Using our seamless E-commerce platform and specialist support services, QBID can get your company trading online with over 100 million customers in the world's largest and fastest growing market. In addition to our partnership with JD.com, we work directly with VIP.com and and have direct access to stores on TMALL. We also have a network of over 8 multichannel service providers and direct access to WeChat and other boutique e-commerce channels. STRATFORMS has partnered with QBID to leverage the unique and individual strengths of our two companies. As of Jan 1st 2016 I have taken over China sales operations as QBID China COO.www.qbid.com.au

Melbourne, Australia

Key Responsibilities: Reporting to the managing director, headed both the marketing and logistics functions, with 7 direct reports and an organization of 42 people. Key Achievements: Led business transformation by a complete restructuring of marketing and logistics to align with internal and external needs. Created the strategy for, and implemented an aggressive new product plan with 12 new products launched in the first quarter as well as a new culinary experience strategy. This had immediate positive impact, resulting in double digit top line growth of 19% after 4 years of consecutive decline.

Melbourne, Australia

Key Responsibilities: Coached, trained, directed and developed distributors across Australia and New Zealand. Managed distributors and a direct selling force of 400 managers and 6,000 consultants. Responsible for the creation, implementation and results of national and individual business plans and growth targets. Key Achievements: Helped turn 5 underperforming distributors in Australia and New Zealand into growth areas. Conceptualized and launched a nationwide business initiative by conducting 600 pop-up kiosks in major malls and retail areas across both countries, this resulted in an increased sales force count of 10%, after 2 consecutive years of sales force decline.

United States

Key Responsibilities: Managed the entire marketing function including consumer and sales force promotions, communications, purchasing, forecasting and inventory management. Reported to the president of the U.S.A. and Canada with a total staff of 35 and a budget of $35M. Key Achievements: Executed marketing and sales strategy for a business unit that grew from $187M to $216M. Maintained high margins while achieving +15% growth. Created a shared culinary vision across the marketing organization; brought in a culinary ambassador and launched an exciting new product menu; reinvigorated the monthly brochures and bi-annual catalogue with world class design and new positioning around our culinary movement.

Guangzhou, Guangdong, China

Key Responsibilities: Reporting to the managing director with a marketing organisation of over 30 people. Strategized and executed short and long-term plans to grow retail business model. Drove internal collaboration for product selling platforms that included online and offline strategies. Fully responsible for all marketing KPI’s including retail and company sales, margin, profitability and inventory. Key Achievements: Identified everyday solutions for the Chinese consumer through hands on observational research tactics which culminated in the conceptualization and launch of 6 breakthrough product categories that remain huge revenue generators in Tupperware China today. This included a line of detergents; a high end range of cookware; a sub-brand called TUP of entry level printed tumblers, aimed at Millennials and used as a penetration product, selling over 10 million units per year and increasing our brand awareness from less than 1% to over 90% in major cities in our target market over 5 years. These initiatives helped grow our sales from $3M to $60M and our number of retail outlets from 75 to 3,500 from 2003 to 2008.

Orlando, Florida Area

Key Responsibilities: Reporting into the global director for project reengineering I was responsible for all global spend analysis across 17 purchasing categories.Key Achievements: Developed a database and a reporting system to capture total purchasing from our top 40 international business units. Developed analysis that identified synergies and recommended consolidation opportunities.

Master Of Business Administration (Mba), Finance

Associate Of Arts (Aa), Business Administration

Mandarin Language