Jonathan Cranford Email and Phone Number
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To connect and create authentic relationships that builds mutually beneficial success; lead and develop talent across all levels of an organization; take amazing products and attain next level status.
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National Sales ManagerCustom Bakehouse Apr 2021 - PresentSanta Fe Springs, California, United States• Cultivate powerful relationships: Build trust and strategic partnerships with key decision-makers at Albertsons/Safeway – including all divisions, Kroger, Publix, Lowes, Raley's, Stater Brothers, and many other key market retailers.• Leveraged strong relationships with prominent distributors like: National Reach: UNFI (and Supervalu, and KeHE (and DPI), Regional Reach: C&S Wholesale Grocers (and Davidson Specialty Foods), Specialty: VMC, MDI (Lowes), URM, and SSI.• Manage National Broker agency to deliver agreed upon expectations and results. • Expand existing and new business: Secure new listings and increase product placement across all channelsfor both Marie Callender’s and Sticky Fingers Bakeries. 23 over 22 sales have increased 10.4% and 34.1%respectively.• Fuel business growth: Negotiate favorable trade terms and drive sustained sales increases that resulted in a 12 month change of over net 35% difference on our Marie Callender’s Cornbread business.• Foster collaboration: Partner on joint business planning, promotions, and to find future unexplored growthopportunities (Ie. Cost effective display opportunities with enhanced ROI).• Broker Management: Run effective programs with our broker partners that establish expectations, trust, and follow through. Strong communication that allows positive relationship building and retail execution.• Strengthen market presence: Work closely with the marketing team to develop impactful presentations that showcase brand strength, product benefits, and operational capabilities.• Analyze and optimize performance: Conduct thorough post-campaign and promotion performance analyses to identify areas for improvement and inform future strategies.• Extensive knowledge of fact based selling utilizing all forms of syndicated data across all platforms of Circana. -
Co-FounderElite Masks Co. Feb 2020 - Sep 2021Denver, Colorado, United States
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Key Account ManagerBwx Limited Oct 2019 - Dec 2019Greater Denver Area• Transitioned to Key Account Manager – Customers include: Safeway/Albertsons, Basha’s, Central Market, United Markets, AAFES, NEXCOM, and others.• Collaborate with key retailers to present new items during category review process, proactive in planning to establish/continue building brand awareness and sales. As well as working with Distributor Account Managers and Broker Sales Managers to ensure timely placement of product from warehouse to store execution.• Helped to establish NOSHE Set at Safeway resulting in 36 items being placed as well as maintaining timeline to in store execution. -
Sr. Regional Sales ManagerBwx Limited Nov 2017 - Aug 2019Greater Denver Area• Andalou Naturals – Sold to BWX Brands, based out of Australia, now managing 3 brands – Andalou Naturals (#1 Spins Facial Care), Mineral Fusion Cosmetics (#1 Spins Color Cosmetics), and Sukin Naturals (#1 Australian Natural Skincare)• Transitioned to Sr Regional Sales – Leadership responsibilities include 3 BWX employees who report directly. A partnership with 17 broker sales representatives, and 3 sales/brand managers• Forecast sales, develop advertisement and promotional plans, strategically manage and review category. Analyze sales data to make strong recommendations for voids and new product placement. Maintaining direct communication with Broker Sales Manager, Territory Sales Manager, Merchandisers through in-person visits, email, and phone contact. Fostered relationships between PMI (brokers] and Key Store personal though consistent, direct, and clear dissemination of information. Hold team accountable by setting clear and attainable goals using SMART objectives. Organize and conduct retail store trainings.• Working with distributor partners (UNFI, Select, Kehe, Palko, Threshold, Lotus Light) and building a strong relationship with distributor reps to take advantage of shared opportunities.• Responsible for over 10MM in distributor sales.• Working with direct customers (MF only) and transitioning to a distributor only model.• 50% travel, attending trade shows, national meetings and retailer trainings.Results » RM, SW, MW2018 Growth - +23%, 2019 – +27% -
Regional Sales And Training ManagerAndalou Naturals May 2012 - Nov 2017• Partner with Regional Customers focusing on the Natural and Grocery channels to achieve company volume goals through execution of brand priorities and customer specific objectives, including growing brand to number 1 in skin care category in less than 4 yearso Specifically – WFM, NGVC, New Seasons, PCC• Managed multiple brokerage firms to close distribution voids in Regional Grocery, UNFI Top 500, INFRA, NCGA and Whole Foods.• Provide retail staff and broker team trainings to raise awareness on the Andalou Naturals Brand• Work with key customers to build and execute a promo plan.• Achieved and exceeded budget annually (Sales from $600K to over $2.7M)Results » PNW and RM2013 vs. 2012 = +85%, 2014 vs. 2013 = +73%, 2015 vs. 2014 = +37%2016 vs 2015 = +27%, 2017 vs 2016 = +32% -
Area ManagerBurt'S Bees Apr 2007 - Apr 2012Greater Denver Area• Drive business success through planning and execution of comprehensive business plans including product distribution, shelving placement, feature activity, and pricing.• Expand existing business by providing superior sales and service to many key accounts 1500 retail customers in the states above.• Manage (6) brokerage groups and a distributor in diverse class of trades to develop my territory’s business.• Prospect and open new retail business in Outdoor/Gift/Drug/Health/Grocery• Achieve sales plans through execution of brand priorities and customer specific objectives.• Forecast sales growth for local/regional/national key accounts.• Meet and exceeded monthly/quarterly/yearly sales goals as defined by budget in an already established areaResults » RM and Outdoor Sales Growth2007 vs. 2006 = +22% · 2008 vs. 2007 = +28% · 2009 vs. 2008 = +4% 2010 vs. 2009 = +5% · 2010 vs 2011 =+9% -
Ny Market Sales ManagerCharter Baking Co Jun 2003 - Jul 2006Fairfield, Nj• Managed 20+ Route Distributors on a daily basis• Integrated and consolidate DSD systems (multiple product lines – Rudy’s Organic Bakery, The Baker, and Vermont Bread Company)• Performed and implemented SKU rationalizations across three brands• Responsible for $9 million in sales• Created on-going promotions with multiple brands and retailers.• Established professional working relationship with key retailers including: Whole Foods, Wakefern (Shop-Rite), A&P, King Kullen, and other smaller regional chains.• Stayed within budgetary requirements with all expenses, including promotions and T & E• Created multiple sales tools used by each RSM• Participated on teams to assess acquisition of established companies and future profitability.
Jonathan Cranford Skills
Jonathan Cranford Education Details
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Business Administration, Computer Information Systems
Frequently Asked Questions about Jonathan Cranford
What company does Jonathan Cranford work for?
Jonathan Cranford works for Custom Bakehouse
What is Jonathan Cranford's role at the current company?
Jonathan Cranford's current role is Experienced Business Manager across multiple CPG Categories.
What is Jonathan Cranford's email address?
Jonathan Cranford's email address is jo****@****ail.com
What is Jonathan Cranford's direct phone number?
Jonathan Cranford's direct phone number is +141544*****
What schools did Jonathan Cranford attend?
Jonathan Cranford attended State University Of New York At Oswego.
What skills is Jonathan Cranford known for?
Jonathan Cranford has skills like Cross Functional Team Leadership, Grocery, Consumer Products, Merchandising, Sales Operations, Retail, Marketing, Sales, Sales Management, Forecasting, Account Management, Competitive Analysis.
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Jonathan Cranford, Ph.D.
Software Engineer With Extensive Background In Scientific AnalysisCary, Nc3llnl.gov, llnl.gov, duke.edu -
2hotmail.com, noblecorp.com
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Jonathan Cranford
United States3gmail.com, gmail.com, keyfactor.com
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